Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.
-
Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content.
Anyone able to offer any ideas why?
Thanks
-
Care to share how?
-
I'm still a bit confused, as I've checked our DA elsewhere and get the same results. A 10 point drop, so I'm not really sure of the real numbers here.
Was my DA wrong before today or is Today and onwards going to be wonky until the index issue settles?
-
Can I just confirm, if you're DA has dropped after this update - are they referring to you as one of the low quality sites that Moz were crawling too frequently?
Or, are they saying because they were crawling these sites, using up crawl budget - they couldn't crawl all our pages effectively? I still don't understand why our authority would drop after this however?
Thank you
-
I have also seen the same thing on a number of sites I'm monitoring.
Is this just an estimate from Moz? Or will it affect us in Google?
Thank you
-
This will likely be due to the new index that was released, your domain authority is relative to the index and sites contained in the index. The new index was smaller, but is now fixed and will likely give you more accurate figures.
https://moz.com/community/q/new-mozscape-index-released-learn-just-what-s-been-going-on
-
Hi both,
Thanks for your responses. Think a few of our clients have also gone down, but not as drastically. Website speed is fine and everything seems normal, so not sure what to make of it.
-
Domain Authority is always worth measuring against competitors rather than just as a metric on its own. Do you know what happened to your competitors DA overnight?
-
I've seen the same on some websites I'm tracking...
The only one who get the most links, and powerfull ones from press (due to RP and launch of new unique contents) lost 2 points.... Weird!
Does the DA takes into account the speed of the website? Because that's the only thing which changed (had a bug with the cache plugin)...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% Drop in ALL Traffic Post June Update
We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site
Reporting & Analytics | | inhouseninja0 -
How important is Lighthouse page speed measurement?
Hi, Many experts cite the Lighthouse speed as an important factor for search ranking. It's confusing because several top sites have Lighthouse speed of 30-40, yet they rank well. Also, some sites that load quickly have a low Lighthouse speed score (when I test on mobile/desktop they load much quicker than stated by Lighthouse). When we look at other image rich sites (such as Airbnb, John Deere etc) the Lighthouse score can be 30-40. Our site https://www.equipmentradar.com/ loads quickly on Desktop and Mobile, but the Lighthouse score is similar to Airbnb and so forth. We have many photos similar to photo below, probably 30-40, many of which load async. Should we spend more time optimizing Lighthouse or is it ok? Are large images fine to load async? Thank you, Dave bg_05.jpg
Reporting & Analytics | | erdev0 -
Branded terms CTR drop
Moz Hivemind, I'm working with an ecom beauty brand and retailer who re-platformed their website at the end of August last year. Their CTR dropped from 70% plus for branded terms to 50% over night and has steadily declined ever since, down to the low 30s as an average the last few months. Their rankings for branded terms have remained in the number 1 position, despite a slight blip at launch, which is to be expected. They admit that some new distribution deals with major retailers have added some competition to the mix, but much later in the year. I could totally understand a rankings drop and an initial hit, but has anyone seen anything like this before, is there something on the new site that could impact CTR like this, either in the SERPs or perhaps a reporting issue? As the click itself is taking place in the SERP and their rankings are solid, other than the meta description, which they swear was unchanged the first few months after launch, any ideas what could be happening here? Thanks so much.
Reporting & Analytics | | Algorhythm_jT1 -
Redirecting one domain to another using utm tags
I have two live websites, which have both been live for over 10 years, so we have plenty of backlinks to both...domain1.com & domain2.com. Domain 1 and all urls is being merged into domain2.com. So 301 redirects will be setup for every page of the site....domain1.com/abc-1234/ to > domain2.com/abc-1234/ In Google analytics for domain2.com we want to be able to see which visits we have received as a result of a redirect from domain1.com. It is possible to see these visits that come in via organic, referrals and social etc, as those will come to us with the referral as domain1.com. However, with direct traffic, i.e. if someone types domain1.com into their search bar, these visits will be assigned as direct and we are not able to tell in GA if those users have typed in domain2.com, or domain1.com to get to our webpage. There are some suggestions in forums of adding utm_source tracking to all redirects (and add canonicals to those urls pointing to the non utm_source version), but my concern is that Google is going to have to go through one extra step to reach the page on the redirected domain. So without the utm source code Google will follow this route
Reporting & Analytics | | Sayers
domain1.com/123/ to domain2.com/123/ With the utm source code Google will follow this route
domain.com/123/ to domain2.com/123/?utm_source... then see's canonical, so moves to domain2.com/123/ So essentially I am giving Google one extra step to follow before it gets to the equivalent page on the new site. Is this an issue, and/or are there any other ways to track this redirection without adding extra parameters to the url?0 -
Google Analytics - Next Page Path is the Same URL?
Hey Everyone, I have a Google analytics question. I'm looking through a client's site and when I look at the next page path, I get the same URL as the next path. For example, on the homepage, the next page path I get is the homepage again? This happens for all URL's, is this an implementation error? Is there a way to fix this? Thanks!
Reporting & Analytics | | EvansHunt0 -
Lost rankings after disavowing links
About two months ago, I received an unnatural inbound links message from Google. Then I disavowed 58 (the worst ones) and now I can see that right after the date I submitted my disavow file I'm losing rankings. What would you suggest? I don't really want to revoke my disavow file because it has totally bad links. I have this idea to build 58 links from high quality sites (instead of the 58 I disavowed). Do you think it'll work faster (if at all) or I just need to remove my disavow file?
Reporting & Analytics | | VinceWicks0 -
Time on page: What happens when I open many tabs?
Hello everyone, I was studying Analytics, and checked that the time on page is calculated by the diference of the time you entered the page and when you click to go to another one. But how the time is calculated when I open several links using new tabs in different moments? Does Google counts the last tab? Just a guess... Thanks!
Reporting & Analytics | | seomasterbrasil0 -
How do shortened links show up in Google Analytics?
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E
Reporting & Analytics | | ErinTM0