Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
HOW!??! Homepage Ranking Dropped Completely out of Top 100 on Google....
-
So I'm competing for a very competitive keyword, and I've been on the bottom of page 2 for a while now, ranking for my homepage, which is very content rich and has GREAT links pointing to it.
Out of nowhere, last week I dropped completely out of the top 100 or so, yet one of my article posts now ranks on page 6 or so for the same keyword.
I have great authoritative links, my on-page is spot on, all of my articles are super super high quality, I don't understand how my homepage, which has ranked for the main keyword for months on page 2, can just completely drop out of the top 100 or so....
Can anyone help provide some insight?
-
This is normal. First you need to evaluate this guide: http://www.elite-strategies.com/flavors-types-google-penalties/ and see what kind of penalty you have. Then you need to get all data from Analytics, Search Console both Links and Analytics there.
And here is huge analysis...
- You need to check timeframe of your sudden drop. Are there some turbulence in SERP? New algo released? Anything weird in your own castle (server, CMS, hosting provider, etc)? If there is something - fix it. Also read about algos/turbulences in industry news sites.
- Check for messages in SearchConsole about "Manual Actions" and fix them if it's any.
- Check for sudden change of your links and create linking profile. If there are new and weird links from spammy sources - disavow them ASAP. If there is overoptimization for keywords - change anchor or disavow. This can be something Penguin algo related.
- Check for sudden change of your site - thin content, aggregated content, duplicate, irrevelant, etc. Check also user signals - low CTR, high bounce rate, low time on site and low % of returning users. Also check bad UI - design, navigation, mobile redirects, site speed, ads. Check for low trustworthiness - in Google Raters Handbook that was recently released. This can be - providing contact information, ToS, PP, etc. And last - overoptimization. This can be something to Panda algo related.
- Check for other algorithms - like TopHeavy aka Page Layout Algorithms that may affect your site.
So after you know what can be your drop related then check and recheck. Isn't first nor last time when you can think about Panda but in reality was Penguin or vice versa. This can save you few months. After you're 100% sure what was then try to make changes to escape from algo penalty.
Same happens to me almost year and half. We're running brand new site and faced sandbox algo. But we make few links more than we should and from low quality sites. So site was shown in SERP for month in first or second page and then suddenly drop to 10 page. Our organic traffic was fell to 1/10 of before almost overnight. But we make new traffic sources - social media and referral traffic so we could live without organic. We change links, make diversify linking profile changing links, anchors or even both. We also delete some links. But nothing happen in SERP position. Then i use disavow tool and 2 weeks ago there was algo refresh (Penguin). Almost overnight search traffic jump more than 10x and recovering previous positions and getting new and ever better positions. Today - this site make traffic as 10x than after recovering.
The problem is that you need to make changes in site against penalty. And wait for algo refresh. You also need huge patience because some drop can happen anytime, but for recovering you need algo refreshes. And refreshes take months or even years.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I Report A SEO Agency to Google
Our competitor has employed the services of a spammy SEO agency that sends spammy links to our site. Though our rankings were affected we have taken the necessary steps. It is possible to send evidence to Google so that they can take down the site. I want to take this action so that other sites will not be affected by them again.
White Hat / Black Hat SEO | | Halmblogmusic0 -
Why am i ranking great in canada but not in the US?
hi, some of my keywords with high volume are ranking on first page in canada, but in the states i am on 3rd pages first result. what factors are contributing this disparity. what can be done here in this case. is it because of my links and tld distribution or some server location thing. what should i do to rank better in the US? i have shared hosting server in singapore.
White Hat / Black Hat SEO | | Sam09schulz0 -
Does google sandbox aged domains too?
Hello, i have a question. Recently i bought a domain from godaddy auction which is 23 years old and have DA 37 PA 34 Before bidding i check out the domain on google using this query to make sure if pages of this website are showing or not (site:mydomain.com) only home page was indexed on google. Further i check the domain on archive web the domain was last active in 2015. And then it parked for long about 4 years. So now my question does google consider these type of domain as new or will sandboxed them if i try to rebuild them and rank for other niche keywords ? Because its been 4 weeks i have been building links to my domain send several profile and social signals to my domain. My post is indexed on google but not showing in any google serp result.
White Hat / Black Hat SEO | | Steven231 -
Why is this site ranked #1 in Google with such a low DA (is DA not important anymore?)
Hi Guys, Would you mind helping me with the below please? I would like to get your view on it and why Google ranks a really new domain name #1 with super low domain authority? Or is Domain Authority useless now in Google? It seems like from the last update that John Mueller said that they do not use Domain Authority so is Moz Domain Authority tool not to take seriously or am I missing something? There is a new rehab in Thailand called https://thebeachrehab.com/ (Domain authority 13)It's ranked #1 in Google.co.th for these phrases: drug rehab thailand but also for addiction rehab thailand. So when checking the backlink profile it got merely 21 backlinks from really low DA sites (and some of those are really spammy or not related). Now there are lots of sites in this industry here which have a lot higher domain authority and have been around for years. The beach rehab is maybe only like 6 months old. Here are three domains which have been around for many years and have much higher DA and also more relevant content. These are just 3 samples of many others... <cite class="iUh30">https://www.thecabinchiangmai.com (Domain Authority 52)</cite>https://www.hope-rehab-center-thailand.com/ (Domain Authority 40)https://www.dararehab.com (Domain Authority 32) These three sites got lots of high DA backlinks (DA 90++) from strong media links like time.com, theguardian.com, telegraph.co.uk etc. (especially thecabinchiangmai.com) but the other 2 got lots of solid backlinks from really high DA sites. So when looking at the content, thebeachrehab.com has less content as well. Can anyone have a look and let me know your thoughts why Google picks a brand new site, with DA 13 and little content in the top compared to competition? I do not see the logic in this? Cheers
White Hat / Black Hat SEO | | igniterman75
John0 -
I'm changing title tags and meta tags, url, will i loose my ranking?
Hi Guys QUESTION: I'm currently going through a re-design for my new website that was published in November 2014 - since launching we found there were many things we needed to change, our pages were content thin being one of the biggest. I had industry experts that came in and made comments on the title tags lacking relevance for eg: our title tag for our home page is currently "Psychic Advice" most ideal customers don't search "Psychic Advice" they search more like "Online Psychic Reading" or Psychic Readings" I noticed alot of my competitors also were using title tags such as Online Psychic Readings, Free Psychic Readings etc so it brings me to my question of "changing the title tags around. The issue is, im ranking for two keywords in my industry, online psychics and online psychic readings in NZ. 1. Our home page and category pages are content thin.... so hoping that adding the changes will create perhaps some consistency also with the added unique and quality content. Here is the current website: zenory. co.nz and the new one is www.ew-zenory.herokuapp.com which is currently in development I have 3 top level domains com,com.au, and co.nz Is there anyone that can give me an idea if I were to change my home page title tag to **ZENORY | Online Psychic Readings | Live Psychic Phone and Chat ** If this will push my rankings down though this page will have alot more valuable content etc? For obvious reasons im going to guess it will make drop, I'm wondering though if it is worth changing the title tags and meta descriptions around or leaving it as is if its already doing well? How much of a difference do title tags and meta descriptions really make? Any insight into this would be great! Thanks
White Hat / Black Hat SEO | | edward-may1 -
Forcing Google to Crawl a Backlink URL
I was surprised that I couldn't find much info on this topic, considering that Googlebot must crawl a backlink url in order to process a disavow request (ie Penguin recovery and reconsideration requests). My trouble is that we recently received a great backlink from a buried page on a .gov domain and the page has yet to be crawled after 4 months. What is the best way to nudge Googlebot into crawling the url and discovering our link?
White Hat / Black Hat SEO | | Choice0 -
Direct Traffic has Dropped 48% to Last Year
Since February of 2013 our organic traffic at http://www.weddingshoppeinc.com had been declining. We were able to get traffic back up to par with numbers from the previous year by December of 2013. In March of 2014 our direct traffic took a major hit and hasn’t improved. We know our mobile traffic is part of the problem, but the issue has affected traffic from desktop and mobile devices. Is this an organic traffic problem, or is our decrease in direct traffic coming from somewhere else? Has anyone else seen this issue, or does anyone have advice? Here is what we’ve already looked into and updates to note: Before this issue, when we compared organic and direct traffic, direct was usually half of what organic was (i.e., if organic was at 10 visitors, direct was at 5). However organic traffic has followed normal trends and direct has dropped. In August we updated our .net code to MVC to drop our first byte from 1,700 to 300 milliseconds. However, if you look at our m. site, it’s around 1,000 milliseconds. We changed our SEO strategy in May to follow best practices. We’ve been rewriting old content. We haven’t ever done any black hat SEO, just have some old blogs from 2010-2012 that have too many keywords. These are getting edited. In March we moved our images to a CDN for our images. We’re currently working on server errors and broken links, but nothing significant changed around March to affect our traffic. Very recently, our web developers said that they believed our direct traffic had been getting tracked wrong in Google Analytics prior to March 2014. However they think they fixed the issue in a March push. We've taken this theory into account, but we also see a drop in revenue at the time of their push that correlates with the drop in traffic, so we know there’s a bigger issue. Any input you can provide would be greatly appreciated!
White Hat / Black Hat SEO | | JimmyFritz1 -
Negative SEO - Case Studies Prove Results. De-rank your competitors
Reading these two articles made me feel sick. People are actually offering a service to de-rank a website. I could have swore I heard Matt Cutts say this was not possible, well the results are in. This really opens up a whole new can of worms for google. http://trafficplanet.com/topic/2369-case-study-negative-seo-results/ http://trafficplanet.com/topic/2372-successful-negative-seo-case-study/ This is only going to get worse as news like this will spread like wildfire. In one sense, its good these people have done this to prove it to google its just a pity they did it on real business's that rely on traffic.
White Hat / Black Hat SEO | | dean19860