Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
-
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name
Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
-
Category pages are useful to help users browse deeper into your site; however, I doubt you are seeing significant SEO impact from not having your category folder in your product URLs. In general, it's usually better to keep a page at the same URL rather than to move it, and having a slightly more "SEO-friendly" URL wouldn't provide enough SEO benefit to be worth the risk and hassle that moving all of your product pages would take. I think it's fine to leave it how it is.
-
True - potential impact can't be seen. But we have few awesome articles about this:
http://www.stateofdigital.com/optimising-urls-seo-ux/
https://moz.com/blog/site-architecture-for-seo
https://moz.com/blog/ugly-seo-mess-recovery-case-study <- checkout "flat structure"So you now don't have silo structure in your site and he didn't works works. There are many authors about silo structure - Yoast, Bruce Clay, Glenn Gabe, etc. I can suggest to educate little bit about that and implement some structure. Of course redirect 301 old pages to new ones.
-
Hi Steven,
The structure of the URLs is a question of matter to many people. Let me recommend you other 3 Q&A question that have concerns like yours.
Which URL structure should I use? - Moz Q&A
Optimizing an e-commerce website - Moz Q&A
Ecommerce question - overoptimisation - Moz Q&AHope its help full. Personally i don't think that there is a specific answer to what you're asking.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Truncated product names
Due to the restraints of category page layout many of the products in certain categories have the product titles truncated, in some cases missing off 2-5 words depending on the product in question. The product name which displays on the category page is lifted straight from the product page itself, so not possible to do something like "product name including spec..." to place ... to indicate a bit more. I'm assuming not but just wanted to check that Google will not frown on this. Text is not being hidden it just does not render fully in the restricted space. So there is a scenario of 'bits of' text in the source not displaying on the rendered page.
Technical SEO | Feb 11, 2019, 1:38 PM | MickEdwards0 -
Folders in url structure?
Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!
Technical SEO | Oct 26, 2018, 10:03 AM | lfrazer1230 -
Category URL Pagination where URLs don't change between pages
Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?
Technical SEO | Nov 30, 2015, 10:01 PM | whiteonlySEO0 -
How do I handle duplicate content of the same product in Multiple product categories?
I am building a BigCommerce store for selling framed art. Many of the pieces of art will fall in more than one product category. Let's say I have a framed print of a photograph of a western landscape. This piece of art would fit into these categories; "western", "landscape", and "photography". I would have three pages with duplicate content for just this one framed print. Will google give me less page rank due to this? Can all the link juice be given to just one of the three categories by use of rel=canonical? If so, does anyone know how to do this for a bigcommerce site? I would appreciate any feedback. Thanks, Kelly
Technical SEO | Sep 8, 2013, 12:39 AM | Kelly_S0 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | Aug 12, 2013, 2:07 AM | BestRide0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | Aug 27, 2013, 6:26 AM | pugh0 -
Ecommerce website: Product page setup & SKU's
I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience. This is where my head starts to hurt! Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size). My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this: a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page. b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right. Would I need to set up a canonical links for each SKU that point to the top level product page? I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. . Any other tips on how to do this or examples of good e-commerce websites that use product SKus well? Kind regards Tom
Technical SEO | Nov 16, 2012, 2:04 PM | DHS_SH0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | Jun 2, 2011, 3:45 PM | sboelter0