undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Local SEO
  4. Local Website Optimization
  5. Listing multiple schema Things (e.g. Organization, LocalBusiness, Telephone, Locations, Place, etc)

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Listing multiple schema Things (e.g. Organization, LocalBusiness, Telephone, Locations, Place, etc)

Local Website Optimization
5
7
5.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • micromano
    micromano Subscriber last edited by Feb 7, 2016, 4:20 PM

    Greetings All,

    My law office features many pages with what are essentially directory listings (names, addresses, and phone numbers of places, agencies, organizations that clients might find helpful).

    Am I correct in assuming that using schema for each of these listings might cause confusion for search engines? In other words, are search engines looking for schema on pages or sites to tell them only about the company running that page or site, or do search engines appreciate schema markup to tell them about all the pieces of content on the pages or that site?

    1 Reply Last reply Reply Quote 0
    • micromano
      micromano Subscriber @Everett last edited by Feb 8, 2016, 4:08 PM Feb 8, 2016, 4:08 PM

      Everett,

      Thank you. Very much appreciate the detail. Will definitely check out JSON-LD.

      1 Reply Last reply Reply Quote 0
      • Everett
        Everett last edited by Feb 8, 2016, 6:01 PM Feb 8, 2016, 2:50 PM

        Hello Micromano,

        See this thread on Stack Exchange. You can mark up your organization, as well as any organization (or other "entity") that you describe / discuss on your website. Marking up an organization doesn't mean you are necessarily affiliated with them UNLESS you use the "SameAs" tag to connect that data with your own website, wiki page or social profiles...

        Also, you may want to look into using JSON-LD instead. You would still base it on the Schema.org hierarchies, but the code is slightly different. The cool thing about JSON is that you don't have to show all of the data you're marking up. It can just be in the source code and not visible on the page, similar to meta descriptions as far as that aspect goes.

        Here's what I would do.
        1. Put Organization Schema for YOUR business (or your client's) in the HTML header of EVERY page using JSON-LD. Here's a generator I like. Also check out the JSON-LD Playground for testing your code. Don't forget the SameAs tags pointing to other sites/pages that you can verify as "official". This includes Wikipedia pages, Wiki Data pages and social profiles.

        2. Also surround information about YOUR business (logo, NAP...) with traditional Schema.org Organization markup.

        3. Use traditional Schema.org Organization markup for the business listings, and include a SameAs tag around a link to their official websites.

        Here's a good Stack Overflow thread to check out: Mixing Together Schemas.

        micromano 1 Reply Last reply Feb 8, 2016, 4:08 PM Reply Quote 2
        • micromano
          micromano Subscriber last edited by Feb 8, 2016, 1:04 PM Feb 8, 2016, 1:04 PM

          Thanks for all the responses! Much appreciated.

          1 Reply Last reply Reply Quote 0
          • hellemans
            hellemans last edited by Feb 8, 2016, 8:41 AM Feb 8, 2016, 8:41 AM

            In general schema.org markup helps search engines understand the content within the context better. So when you makup data it helps SE's understand you pages better. I would go for the schema.org markup in json-ld to be flexible in how the you show the marked-up data in your content. So to answer your question I would go ahead and mark-it-up (but make sure you do it the right way). Good luck.

            1 Reply Last reply Reply Quote 1
            • rootwaysinc
              rootwaysinc last edited by Feb 8, 2016, 8:01 AM Feb 8, 2016, 7:59 AM

              No, it won't create any confusion for SEs if you are using the schema in proper manner like mentioned here, as per my opinion Structured data is a great idea to display your business in SEs, and it is definitely appreciated by SEs. This is also a good article about Schema https://blog.kissmetrics.com/get-started-using-schema/

              Hope it helps 🙂

              1 Reply Last reply Reply Quote 1
              • Ria_
                Ria_ last edited by Feb 8, 2016, 7:21 AM Feb 8, 2016, 7:21 AM

                I've been wondering about this too. I may be wrong, but I feel as if it's contextual. For example, on many event listing websites they use event schema. Which will mark up the event details as well as the organiser details. This uses schema for the organiser and venue's business addresses, phone numbers and website, etc. This is the correct way of marking up events and the rich snippets display correctly on Google. As long as the NAP is under Organization or whatever (which lists the business' name) and you make it clear that it isn't your organisation, I assume it's fine.

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Hanuman88

                  Geo-location by state/store

                  Hi there, We are a Grocery co-operative retailer and have chain of stores owned by different people. We are building a new website, where we would geo-locate the closest store to the customer and direct them to a particular store (selected based on cookie and geo location). All our stores have a consistent range of products + Variation in 25% range. I have few questions How to build a site-map. Since it will be mandatory for a store to be selected and same flow for the bot and user, should have all products across all stores in the sitemap? we are allowing users to find any products across all stores if they search by product identifier. But, they will be able to see products available in a particular store if go through the hierarchical journey of the website. Will the bot crawl all pages across all the stores or since it will be geolocated to only one store, the content belonging to only one store will be indexed? We are also allowing customers to search for older products which they might have bought few years and that are not part of out catalogue any more. these products will not appear on the online hierarchical journey but, customers will be able to search and find the products . Will this affect our SEO ranking? Any help will be greatly appreciated. Thanks - Costa

                  Local Website Optimization | Aug 16, 2019, 4:18 PM | Hanuman88
                  1
                • Keith_Kaiser

                  Schema medical speciality error

                  I'm having an issue correctly formatting a medical specialty for a gastroenterologist. The Google structured data tool is giving me the error of "The property specialty is not recognized by Google for an object of type _Physician". _ Any suggestions on how to correctly update the schema code for a physician's specialty? Thanks, Keith LsPc55X iHUW88a

                  Local Website Optimization | May 23, 2018, 3:52 PM | Keith_Kaiser
                  1
                • hristina-m

                  Can I use Schema zip code markup that includes multiple zip codes but no actual address?

                  The company doesn't have physical locations but offers services in multiple cities and states across the US. We want to develop a better hyperlocal SEO strategy and implement schema but the only address information available is zip codes, names of cities and state. Can we omit the actual street address in the formatting but add multiple zipcodes?

                  Local Website Optimization | Dec 13, 2019, 2:16 PM | hristina-m
                  0
                • LittleDog

                  Should I open a new domain and website for a new location under one company?

                  Hi my name is Gina and I wanted to ask for some advice. I'm thinking opening a diff location and was thinking if its a good idea to open up a new domain and new website? And why that may be a good idea and why or a bad idea and why?

                  Local Website Optimization | Dec 8, 2015, 7:01 PM | LittleDog
                  0
                • empireelec

                  Does multiple sites that relate to one company hurt seo

                  I know this has been asked and answered but my situation is a little different. I am a local electrical contractor.  I specialize in a service and not a product.  Competition is high in the local market due to the other electrical contractors that have well seasoned sites with very good DA/PA.  Although new to the web I am not new to the trade.  Throughout years almost back to the AOL dialup days I have been collecting domain names for this particular purpose.  Now I want to put them to good use. Being an electrical contractor, there are many different facets of work and services we provide. My primary site is empireelec.com A second site I threw online overnight with minimal content is jacksonvillelightingrepair.com.  Although it is a fresh site, there is minimal content and I have put almost zero effort in to it.  It appears to be ranking for keywords a lot quicker. That leads me to believe I should utilize my other domain jacksonvillefloridaelectrician.com and target just the keyword Jacksonville Florida Electrician. It leads me to believe I should use jacksonvillebeachelectrician.com for targeting electricians in jacksonville beach. And again with jacksonvilleelectricianservice.com I can provide a unique phone number for each site. Am I going about this all wrong?  Everything I read says no,no,no but I feel my situation is a little more unique.

                  Local Website Optimization | Nov 3, 2017, 5:15 PM | empireelec
                  1
                • ReunionMarketing

                  Duplicate Schema within webpage

                  I'm implementing schema across a few Wordpress sites. Most (probably all) WP sites use widgets for their footer, which offer their own editable HTML. Is it damaging (or helpful) to implement the exact same markup in the footer and a specific page, like for instance,  a locations page that has the address and contact info (which are also in the footer)?

                  Local Website Optimization | Aug 21, 2015, 6:18 PM | ReunionMarketing
                  0
                • WeAreDigital_BE

                  Local SEO - Adding the location to the URL

                  Hi there, My client has a product URL: www.company.com/product. They are only serving one state in the US. The existing URL is ranking in a position between 8-15 at the moment for local searches. Would it be interesting to add the location to the URL in order to get a higher position or is it dangerous as we have our rankings at the moment. Is it really giving you an advantage that is worth the risk? Thank you for your opinions!
                  Sander

                  Local Website Optimization | Jul 31, 2015, 5:43 PM | WeAreDigital_BE
                  0
                • kirmeliux

                  Single Site For Multiple Locations Or Multiple Sites?

                  Hi, Sorry if this rambles on. There's a few details that kind of convolute this issue so I'll try and be as clear as possible. The site in question has been online for roughly 5 years. It's established with many local citations, does well in local SERPs (working on organic results currently), and represents a business with 2 locations in the same county. The domain is structured as location1brandname.com. The site was recently upgraded from a 6-10 page static HTML site with loads of duplicate content and poor structure to a nice, clean WordPress layout. Again, Google is cool with it, everything was 301'd properly, and our rankings haven't dropped (some have improved). Here's the tricky part: To properly optimize this site for our second location, I am basically building a second website within the original, but customized for our second location. It will be location1brandname.com/secondcity and the menu will be unique to second-city service pages, unique NAP on footer, etc. I will then update our local citations with this new URL and hopefully we'll start appearing higher in local SERPs for the second-city keywords that our main URL isn't currently optimized for. The issue I have is that our root domain has our first city location in the domain and that this might have some negative effect on ranking for the second URL. Conversely, starting on a brand new domain (secondcitybrandname.com) requires building an entire new site and being brand new. My hunch is that we'll be fine making root.com/secondcity that locations homepage and starting a new domain, while cleaner and compeltely separate from our other location, is too much work for not enough benefit. It seems like if they're the same company/brand, they should be on the same sitee. and we can use the root juice to help. Thoughts?

                  Local Website Optimization | Jan 27, 2014, 9:59 PM | kirmeliux
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.