Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Google Analytics reporting traffic for 404 pages

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Analytics reporting traffic for 404 pages

    Reporting & Analytics
    4
    4
    1630
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jayoliverwright
      jayoliverwright Subscriber last edited by

      Hi guys,

      Unique issue with google analytics reporting for one of our sites.

      GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page:

      http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page).

      Does anyone know any reasons why this is happening?

      Cheers.

      http://www.milkandlove.com.au/breastfeeding-dresses/index.php

      GK0zDzj.jpg

      1 Reply Last reply Reply Quote 2
      • MattRoney
        MattRoney last edited by

        Hi Jay! Did Eric or Jordan (or both!) answer your question, and if so, would you mind marking one or both responses as a "Good Answer?" It'll give a few extra, appreciative MozPoints, and it helps us keep track of things on this end. 🙂

        Otherwise, how can we help?

        1 Reply Last reply Reply Quote 0
        • GlobeRunner
          GlobeRunner last edited by

          For a true 404 error page, Google wouldn't tell you about those errors. You may have a custom 404 error page set up with the tracking code on it and visitors are going to those 404 error page(s). But, since it's JavaScript that must load, then you won't see 404 errors in Google Analytics.

          1 Reply Last reply Reply Quote 2
          • JordanLowry
            JordanLowry last edited by

            I am not 100% sure if this is the cause but when I look at the source code I see the google analytics tracking code on the page. The other reason could be you have a custom report set up to collect data about 404 pages but it does not appear to be the case when looking at the attached image. I would recommend putting a 301 in place for that page since it appears to get a lot of traffic.

            Hope that helps some.

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Johnroger

              Strange landing page in Google Analytics

              Hello MOZ Community, The website in question is https://x-y.com/ When i looked at the landing pages report in GA , x-y.com is appended at the end of every URL like this. https://x-y.com/x-y.com When i open the above URL in GA interface, it shows page not found. This is obvious as there is no such URL.
              The metrics like sessions, Users, Bounce rate all look good. In the property settings, The default URL is written like this http:// cell-gate.com (Please note that s is missing in property settings). But how is traffic tracked correctly How do i solve this problem. What settings should we change to make the landing pages report look ok Thanks

              Reporting & Analytics | | Johnroger
              0
            • kvncrll

              Moz reports way fewer backlinks than google search?

              My site is only 11 months old but has steadily (if not slowly) been gaining backlinks. My question, is why Moz shows me at 303 backlinks and Google search console is showing at 1,237? I am more than a little suspicious that this could highlight the reason Moz shows such an unfavorable DA ranking for our site at a DA12.  Other competitors that rank for similar keywords to mine are DA 42, DA 65, DA 73, etc. If the largest ranking factor is links, and they have mine reported incorrectly - is this the issue with DA as it relates to sites like mine? Any answer from someone who has experienced similar, or has a definitive answer is more than welcome to chime in! Thanks, Kevin

              Reporting & Analytics | | kvncrll
              0
            • Armen-SEO

              Tracking 301 redirect traffic in Google Analytics

              if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com??  I don't think that's a referral traffic, is it?

              Reporting & Analytics | | Armen-SEO
              0
            • mztobias

              No-indexed pages are still showing up as landing pages in Google Analytics

              Hello, My website is a local job board. I de-indexed all of the job listing pages on my site (anything that starts with http://www.localwisejobs.com/job/). When I search site:localwisejobs.com/job/, nothing shows up. So I think that means the pages are not being indexed. When I look in Google Analytics at Acquisition > Search Engine Optimization > Landing Pages, none of the job listing pages show up. But when I look at Acquisition > Channels > Organic and then click Landing Page as the primary dimension, the /job pages show up in there. Why am I seeing this discrepency in Organic Landing pages? And why would the /job pages be showing up as landing pages even though they aren't indexed?

              Reporting & Analytics | | mztobias
              0
            • RosemaryB

              Direct traffic spam on Google Analytics: how can you identify and filter it?

              One of my smaller clients noticed a huge jump in direct traffic visits last month.  The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate.  I know how to filter out spam referrals and organic keywords in Google Analytics.  However I'm not sure what to do about direct traffic spam.  Are there recommendations for filtering this out?  Can I identify spam IP addresses?

              Reporting & Analytics | | RosemaryB
              0
            • Resultify

              Google Analytics for multiple languages on multiple domains

              Hi folks A quick question in regards to setting up Google Analytics for a website with multiple languages on multiple domains. The domains that needs to be tracked are: www.example.com -> English www.example.se -> Swedish www.example.dk -> Danish To my best knowledge this can be acheived in Google Analytids using 3 different setups: Different accounts Different properties Profiles What would you guys consider the best approach?
              Pros and cons? Have a great day Fredrik

              Reporting & Analytics | | Resultify
              0
            • pwpaneuro

              Custom Variables to track Vimeo plays on website with Google Analytics?

              Hello Everyone, I'm trying to track how many times a Vimeo video is played on my site via GA. Does any of you have any knowledge of how can this be achieved? I've read the documentation and came up with this: After the iframe embed i insert this: Of course the GA is loaded in the header. Does not work, at least i cant see anything in analytics. I have set up the segment as per the attached image. Thanks in advance! Alex E6XnO.png

              Reporting & Analytics | | pwpaneuro
              0
            • Darioz

              Google Analytics: how many visits from country Google domains?

              Hello, I manage a site with visitors from many different countries. With Google Analytics, it is normal to see the number of visitors from each search engine. However, I would like to identify the number of visitors from each Google-search contry domain. How many visitors from Google.com? How many from Google.co.uk. And from Google.co.zm? And so on. Anybody knows if this is possible and if yes, how can it be done? Thank you in advance, Dario

              Reporting & Analytics | | Darioz
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.