Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What to do about one site dominating search results? (multiple pages ranking)?
-
Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results.
Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?
-
So if a site gets three pages ranking on the first page, they're all going to go one-after-another in the search results?
Yes or No.
If Google decides to show all three pages they will all appear on the first page of the search results. However, Google, in my opinion, has a domain diversity goal and does not show all of the pages from a single domain in many situations. Those pages that are not shown go into what many people call the "supplemental results". You can see the supplemental results if you search to the end of Google and find their words....
"In order to show you the most relevant results, we have omitted some entries very similar to the 140 already displayed.If you like, you can repeat the search with the omitted results included. "
So, it is possible for you to earn three positions on the first page of google and only get one or two.
These "double" and "triple" listings can be very valuable because they push your competitor down the page. They are very difficult, almost impossible to get in extremely competitive SERPs. However, they are much easier to get in less competitive niches and can be worth going after. I go after them a lot. If I have a retail page and an article about the products, I often get positions 1 and 2 from that combination. If I have several extremely different articles about a topic, I frequently get 2 or 3, or even 4 pages at the top of Google.
To achieve these you need a site that is one of the strongest in its niche and a site that has a prolific author who can produce more than one page that will rank well for the keywords that you are targeting. I don't think that keyword cannibalization is a bad word because I've made a lot of money from it.
-
So if a site gets three pages ranking on the first page, they're all going to go one-after-another in the search results?
Would this be a reason to go against the common wisdom these days of not creating similar pages around the same keyword searches? Claiming multiple spots at the top of search results looks pretty valuable to me.
-
These sites have multiple positions because they have multiple pages that are strong enough to earn the first page and one page that is strong enough to earn #1.
To get above them, you will have to displace them from the #1 position or use Adwords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Intent and Relevance
Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!
Competitive Research | | Cricket931 -
Rank online sex shop
I have been trying for some time to take the online store to the front page, but it is very difficult to go up in google searches for the keyword ( sex shop ).
Competitive Research | | Constantin2021
Can anyone help me with some tips. Thank you.
https://www.voluptas.ro/0 -
Do unindexed pages affect SEO?
Been looking at a couple of sites recently. I've seen that they contain a couple of 'default' pages from the build process. These pages aren't of any significance to the main site and as such aren't actually linked in anywhere.
Competitive Research | | Kal-SEO
I did a site:www.example.com search on google and as expected the pages aren't indexed. Could these page be have a negative affect on SEO in the future?
Even though they aren't indexed or linked in anywhere. I look forward to you responses...0 -
Why do some sites perform great but show no data on the tool bar?
Hey everyone, Been a paid member for 3 days and this is my first time posting 🙂 I have a quick question about competitive analysis with the MozBar. I do not want to point out the exact website (unless that is something cool to do on this forum), but there is a site ranking for a single keyword in the local 7 pack in slot one, which is also slot one for the SERP entirely. When I go to look at the page in more detail, the MozBar is showing no DA, PA, anything at all, and the Open Site Explorer is showing no links internal or external. I know that the page has to have at least some of these elements populated in order to be ranking for a term this competitive, so why is the bar not showing anything? The bar works GREAT on other sites below this one. Thanks for any help!
Competitive Research | | tonyflorespsa0 -
How to Find Another Site's robots.txt File?
An SEO report, not by SEOmoz, says my top two competitors have robots.txt files that disallows spidering. I suspect that their robots.txt file doesn't disallow all spidering. How do I find out what is in their robots.txt files?
Competitive Research | | lbohen0 -
Is there a way to do a reverse keyword search?
I want to enter a domain name and see what keywords that domain is ranked at. Is it possible to do this with Moz?
Competitive Research | | scoutzie0 -
Different SERP results in browsers / different result pages for keyword in browser
Hi, I am making the SEO reports for a travel agency and I have the following problem. SEOmoz shows me the website is on page 1, for a keyword. Yesterday, a google search with firefox showed me the same position, while, searching from a different computer on google using firefox gave me another position. The URL shown was also different. I asked some friends to do the search - the results were the same - first page. Today, firefox shows me the second URL on the 4'th page, and the result from the first page of google does not appear, while Chrome still shows me the first URL on the first page. I have no idea why the URL that was ranking well does not appear on the first page with Firefox, and why it appears on the first page with Chrome, or why the URL that was ranking bad -meaning page 4, appears on Firefox but does not appear on Chrome. Can someone give me some advice?
Competitive Research | | Netlogiq0 -
Creating Sub Pages To Target Specific Keywords
Hi Guys, Hope you can answer this question. Our website is currently on the first page in position 6 for a competitive keyword, domain is 11years old and currently has a PR of 4. At the moment there are 4 competitors above us one of which as two listings, they have managed to do this by creating a page dedicated to the keyword. E.g www.ourdomain.co.uk/key-word.html. Do you think we would achieve a good ranking if we built the same page but with fresh content and links pointing to that page? Cheers.
Competitive Research | | ScottBaxterWW0