Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
-
Hi everyone - hope you are well.
I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page.
What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page.
Any ideas? - I appreciate every comment.
-
Hi Brett,
I've the same situation with a client. We focused on the singular and ranked higher with the plural.
Of course the optimization were done for the singular keyword.The reasons we found:
- CTR in serps,
- Search volume, lower in this case
- Several links with the plural keyword.
hope it helps.
-
Hi Brett,
Your confusion is understandable. "Button" and "buttons," for example, are so closely related that it seems strange that Google would identify those as two separate keywords. However, it is important to remember that Google search results aren't always based on a semantic understanding of the search, and Google can't always assume that a word modified with an s on the end always means the same thing as a word without an s on the end. Take the words "cosmetic" and "cosmetics," for example. So it has to treat plural and singular versions of a word as two separate keywords that rank differently based on competition for those keywords.
Here is an article that offers an opinion on how you should handle trying to rank for both the singular and plural form of a word - you may find it useful: http://www.business2community.com/seo/singular-plural-keywords-always-seo-0974028#DJv4kwHCfdUFBPG2.97
Hope this helped!
-
Hi Tymen,
I am using both at the moment and we are primarily focusing on the pural - yet we still rank highly without the 's'.
It's a pain, not to sure why this is happening!
Brett
-
Hi!
I have familiair situations. Do you use both in the content? I focus mailny on the plural since I hope people want to buy more but also the single word I use in the content. It helps me to at least get them both in top 5. In my internal linking I vary in the single and plural links to the page/product. So most important tp I can give you is to use both in the content.
Regards,
Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?
I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?
Intermediate & Advanced SEO | | rickyporco0 -
Magento: Should we disable old URL's or delete the page altogether
Our developer tells us that we have a lot of 404 pages that are being included in our sitemap and the reason for this is because we have put 301 redirects on the old pages to new pages. We're using Magento and our current process is to simply disable, which then makes it a a 404. We then redirect this page using a 301 redirect to a new relevant page. The reason for redirecting these pages is because the old pages are still being indexed in Google. I understand 404 pages will eventually drop out of Google's index, but was wondering if we were somehow preventing them dropping out of the index by redirecting the URL's, causing the 404 pages to be added to the sitemap. My questions are: 1. Could we simply delete the entire unwanted page, so that it returns a 404 and drops out of Google's index altogether? 2. Because the 404 pages are in the sitemap, does this mean they will continue to be indexed by Google?
Intermediate & Advanced SEO | | andyheath0 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
What's the best way to redirect categories & paginated pages on a blog?
I'm currently re-doing my blog and have a few categories that I'm getting rid of for housecleaning purposes and crawl efficiency. Each of these categories has many pages (some have hundreds). The new blog will also not have new relevant categories to redirect them to (1 or 2 may work). So what is the best place to properly redirect these pages to? And how do I handle the paginated URLs? The only logical place I can think of would be to redirect them to the homepage of the blog, but since there are so many pages, I don't know if that's the best idea. Does anybody have any thoughts?
Intermediate & Advanced SEO | | kking41200 -
Adding index.php at the end of the url effect it's rankings
I have just had my site updated and we have put index.php at the end of all the urls. Not long after the sites rankings dropped. Checking the backlinks, they all go to (example) http://www.website.com and not http://www.website.com/index.php. So could this change have effected rankings even though it redirects to the new url?
Intermediate & Advanced SEO | | authoritysitebuilder0 -
Website stuck on the second page
Hi there Can you please help me. I did some link building and worked with website last couple of months and rank got better but all keywords are on the second page, some of them are 11th and 12th. Is there anything I did wrong and google dont allow the website on the first page? Or should I just go on. It just looks strange keywords are on the second page for 2 weeks and not going to the first page for any single day. The website is quite old, around 10 years. Anyone knows what it is or where I can read about it?
Intermediate & Advanced SEO | | fleetway0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0