Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Getting SEO Juice back after Redirect
-
Hi,
On my website, many product pages were redirected over time to its product category, due to the product being unavailable.
I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.
However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?
Thanks,
-
Thank you for all your answers.
EGOL, your link is great and recent. I am removing redirections and inactive product pages are starting to be indexed. Marked your answer as the "Good Answer"
Moosa, your idea is great - will propose to my team.
Thomas, thank you for the links. Yes, the inactive products post is mine too. The other mainly for activating many pages at once though - also replied to you in there.
Cheers,
-
This is from you as well?
-
Continuity plans often contain information that remains private until needed.
-
EGOL - can a I have a copy of your continuity plan? I just realized that I need to update my will.
-
totally agree with EGOL.
Also, if you are an ecommerce company where products go out of stock for some time and then comes back, why 301 redirect at the first place. My idea is to add pre-booking option or may be a subscribe button for a user so that they can subscribe to get a notification when the product will be back in stock.
Btw, this will also increase your email marketing list that you can use in multiple ways. #justathought!
-
EGOL
Is right John Mueller even backed it up but you have to think Google is doing this to promote https as well as get rid of the mistakes made by 302's, and my opinion is the last three are ones you can have The better.
EGOL listed this excellent article by Cyrus Shepard
https://moz.com/blog/301-redirection-rules-for-seo
http://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/
In my opinion, you can still not go wrong by building a site with architecture in mind.
https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/
I know this does not matter much but remember Google is only one search engine while it might be the most important it might not matter as much depending on where you are getting your traffic if you're outside of the country?
Check your redirects and minimize them for end-user as well as yourself. In my opinion
http://www.redirect-checker.org/
Hope this is of some help,
Tom
-
I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.
It used to be that 301 redirects resulted in a loss of linkjuice. That is no longer true, as stated by John Mueller of Google, and Gary Illyes. https://moz.com/blog/301-redirection-rules-for-seo
However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?
ALL of my 301 redirects will still in place when I am dead. My continuity plan passed on to my heirs tells them that they better keep all of the 301s in place or face a possible substantial loss of income. If you remove the 301 you have no guarantee that linkjuice will still fllow.... but you do have a guarantee that any human who clicks that link will find air.
In your situation... with these URLs being previously redirected... I would simply remove the redirect and use the current page. It might take Google a long time to reindex them unless you submit each of them for indexing. I would try that with a few and see if Google accepts them, indexes them and returns them to a reasonable ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get back links with higher rank ?
Hi All , These days I am finding new ways of creating back links. Could any one tell me how to get backlinks with higher DA ?
Intermediate & Advanced SEO | | mozentution2 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Website Redesign, 301 Redirects, and Link Juice
I want to change my client’s ecommerce site to Shopify. The only problem is that Shopify doesn’t let you customize domains. I plan to: keep each page’s content exactly the same keep the same domain name 301 redirect all of the pages to their new url The ONLY thing that will change is each page’s url. Again, each page will have the exact same content. The only source of traffic to this site is via Google organic search and sales depend on the traffic. There are about 10 pages that have excellent link juice, 20 pages that have medium link juice, and the rest is small link juice. Many of our links that have significant link juice are on message boards written by people that like our product. I plan to change these urls and 301 redirect them to their new urls. I’ve read tons of pages online about this topic. Some people that say it won’t effect link juice at all, some say it will might effect link juice temporarily, and others are uncertain. Most answers tend to be “You should be good. You might lose some traffic temporarily. You might want to switch some of your urls to the new structure to see how it affects it first.” Here’s my question: 1) Has anyone ever done changed a url structure for an existing website with link juice? What were your results and do you have a definitive answer on the topic? 2) How much link juice (if any) will be lost if I keep all of the exact content the same but only change each page’s url? 3) If link juice is temporarily lost and then regained, how long will it be temporarily lost? 1 week? 1 month? 6 months? Thanks.
Intermediate & Advanced SEO | | kirbyf0 -
Primary Domain or Redirect?
We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago). Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive. Any input would be greatly appreciated.
Intermediate & Advanced SEO | | Locals0 -
Login redirect 302
Ok - anyone knows what to do with the temporary redirect to the login page? In our e-commerce system we have a checkout page, which requires user to be logged in - if they are not, we redirect them to the login page using simple php header("Locaiton: url"). This however has been found as a Warning as it's a temporary redirect. I can't really put there permanent redirect for obvious reasons so if someone could give me some clue on this situation that would be much appreciated.
Intermediate & Advanced SEO | | coremediadesign0 -
Subdomains and SEO - Should we redirect to subfolder?
A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?
Intermediate & Advanced SEO | | AndyMacLean0 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1 -
RSS feeds- What are the secrets to getting them, and the links inside then, indexed and counted for SEO purposes?
RSS feeds, at least on paper, should be a great way to build backlinks and boost rankings. They are also very seductive from a link-builder's point of view- free, easy to create, allows you to specifiy anchor text, etc. There are even several SEO articles, anda few products, extolling the virtues of RSS for SEO puposes. However, I hear anecdotedly that they are extremely ineffective in getting their internal links indexed. And my success rate has been abysmal- perhaps 15% have ever been indexed,and so far, I havenever seem Google show an RSS feed as a source for a backlink. I have even thrown some token backlinks against RSS feeds to see if that helped in getting them indexed, but even that has a very low success rate. I recently read a blog post saying that Google "hates aRSS feeds" and "rarely spiders perhaps the first link or two." Yet there are many SEO advocates who claim that RSS feeds are a great untapped resource for SEO. I am rather befuddled. Has anyone "crackedthe code" onhow to get them,and the links that they contain, indexed and helping rankings?
Intermediate & Advanced SEO | | tclendaniel0