Huge Spike in Organic/Direct traffic from Mexico
-
So here's my situation:
My company's website usually receives around 80 organic visits/month and 50 direct visits/month from Mexico. However, in July we saw a small uptick to around 170 for each and then in the last 7 days we are in the middle of a massive spike which has put us up to 1400 visits for organic and 820 visits for direct in August. The traffic spike continues as we are almost up to 500 visits just today!
Things to know:
- The visitors are purchasing from our store, staying on our site, browsing around, basically acting like real traffic.
- I was unable to identify any new links, press, and we did not do any specific Mexico optimization (spanish keywords).
- We sell a ball and it is called The One World Futbol, but it's always been called a futbol before so nothing new here. our website is www.oneworldplayproject.com.
- Everyone coming organically is searching our name, not keywords.
- We updated our shopping cart a few days before the massive traffic spike and significantly lowered the cost to ship to Mexico.
- Our Latin America director went to Mexico to work there for a month a few days before the spike and sent out a bunch of emails, texts, phone calls, what's app notifications to his large network. From what I am told by others here he has a vast network throughout Mexico, Central America and South America.
- We have also seen large traffic increases in other Latin American countries during this same time period just nothing like Mexico.
- We just hired an awesome social media coordinator who is extremely focused and is implementing a kick-ass social strategy
- We launched a branding campaign called #MakeLifePlayFull with press releases and ad spend behind it.
PHEW! That was a lot of info for you to digest.
So on the surface this seems like great news. BUT I want to understand WHY this is happening. Could it really just be the combination of all these things listed above or is it just a combination of our connected guy being in Mexico with better shipping costs? Why is it mainly happening in Mexico? Why is it so sustained? I suspect that if it is from our guy it would drop off quickly. Any thoughts on what to look at? I'm stumped.
-
Hi Arnold,
Very Interesting case, and congratulations to you for getting a viral video without even knowing about it.
You have asked a much interesting question, how to find out some of your or some else's video that gone viral when they have not tagged you or provided a backlink directly to you.
Considering your case scenario as an example, If I were you, I would have first analyzed the traffic patterns, set up a question on the registration form "Where did u hear about us" . Also, called up signing up customers to understand where were they finding out the information about the website. Other than this, there is no direct technical way to understand the video content if the are not connecting your website via backlink or a hashtag.
I hope this helps, please feel free to respond and ask further questions.
Regards,
Vijay
-
So I think I might have uncovered the source of traffic.
-
A huge company in Argentina used our own video footage to make a video about our product and posted it to their facebook page with over 1.5 million followers. It got shared 7500 times, 500 comments and 1800 likes. It is a company that stretches through all of south and central america which would account for the spanish speaking traffic boost.
-
While reading the comments from the people that purchased on our site since the spike, a lot of them said Facebook video.
So the next question I guess would be. How do you find a viral video about yourself if they don't tag you?
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic Traffic Drop of 90% After Domain Migration
We moved our domain is http://www.nyc-officespace-leader.com on April 4th. It was migrated to https://www.metro-manhattan.com Google Search Console continues to show about 420of URLs indexed for the old "NYC" domain. This number has not dropped on Search Console. Don't understand why Google has not de-indexed the old site.
Intermediate & Advanced SEO | | Kingalan1
For the new "Metro" domain only 114 pages are being shown as valid. Our search volume has dropped from about 85 visits a day to 12 per day. 390 URLs appear as "crawled- currently not indexed". Please note that the migrated content is identical. Nothing at all changed. All re-directs were implemented properly. Also, at the time of the migration we filed a disavow for about 200 spammy links. This disavow file was entered for the old domain and the new one as well. Any ideas as to how to trouble shoot this would be much appreciated!!! This has not been very good for business.0 -
Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
Hi, Note: this is for Australian search results - for people in Perth.
Intermediate & Advanced SEO | | HeadStud
The website is: http://thedj.com.au I am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results. Here is what's weird though: My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca) When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1 http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8) So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?! Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cb Meanwhile our Local Places - Thanks,
Kosta
http://www.headstudios.com.au0 -
Traffic impact from switching hosting.
Good Afternoon! Does anybody know what sort of impact I can expect to see from switching hosting? Not only that but how long it takes to come back from that sort of thing? Our website has steadily been dropping since I took it over about a month ago. I have been slowly, tediously trying to prune the bad stuff, and one of our issues is with out host. Any thoughts would be great! Thanks.
Intermediate & Advanced SEO | | HashtagHustler0 -
Huge google index with un-relevant pages
Hi, i run a site about sport matches, every match has a page and the pages are generated automatically from the DB. pages are not duplicated, but over time some look a little bit similar. after a match finishes it has no internal links or sitemap entry, but it's reachable by direct URL and continues to be on google index. so over time we have more than 100,000 indexed pages. since past matches have no significance and they're not linked and a match can repeat and it may look like duplicate content....what you suggest us to do: when a match is finished - not linked, but appears on the index and SERP 301 redirect the match Page to the match Category which is a higher hierarchy and is always relevant? use rel=canonical to the match Category do nothing.... *301 redirect will shrink my index status, some say a high index status is good... *is it safe to 301 redirect 100,000 pages at once - wouldn't it look strange to google? *would canonical remove the past matches pages from the index? what do you think? Thanks, Assaf.
Intermediate & Advanced SEO | | stassaf0 -
Transitioning to responsive design--should we re-direct m.?
We are moving to responsive design--should we 301 re-direct all of the old m.domain URLs to the corresponding domain.com
Intermediate & Advanced SEO | | nicole.healthline0 -
Http://blogsearch.google.com/ping
Is there any reason why a website would submit all their content (videos, photo galleries, articles) to this?
Intermediate & Advanced SEO | | MargaritaS0 -
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Intermediate & Advanced SEO | | JHSpecialty0 -
Best way to handle old re-directs?
What happens if you go back and change old 301 re-directs? So instead of it re-directing from A to B then C, we write a new redirect for A to C. What does Google see this as next time it crawls the site?
Intermediate & Advanced SEO | | anchorwave0