Is yandex important
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Curious. And my apologies for the naiive question. Is Yandex just focused for/on Russia? What if my clients don't have any Russian prospects or customers? Should Yandex still be included in a U.S. based business's website overall seo strategy?
Thanks!
Michael -
Hi Michael,
Just to add, even if Yandex is important for targeting Russian region audience, we have observed that some of the recently migrated / expats in USA still use Yandex.
I hope this helps your cause in targeting the right audience.
Regards,
Vijay
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Thank you both (Bernadette and Oleg) for the quick responses! Much appreciated.
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Yandex is pretty much only used in Russia, Kazakhstan and some Eastern European countries. If you don't have customers in those areas, I wouldn't worry about Yandex.
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Does your response equate to a no then? Yandex is not important to a US based company's website seo strategy? I ask because it is my impression that 'getting found' and 'getting clicks' are two separate things.
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Generally speaking, we do still allow Yandex to crawl and index sites. But in most cases, we don't see them sending much traffic to US-based websites.
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