Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do I need to put the company name in the SEO Title box in Yoast?
-
I am optimizing Title Tags for a WP site. I am getting ready to add keywords to the Yoast SEO. I noticed the long company name is currently the Title Tag - I choose 2-3 keyword phases per page- what do I do with the long business name? In my own site I can post up 70 characters of keywords in the Title box and my company name appears after a pipe in the browser with my the keywords ahead of it?
As Follow on my Site:
Title, Tilte, Title - Company Name.
Thank you!
Joe
-
Hi Joseph
It's usually totally fine to leave your company name in there by default. Then if a particular page title is too long, you can edit the title tag on an individual page basis and create a title without the business name.
-
Hi Joseph,
https://yoast.com/wordpress-seo-2-0/
Google Knowledge Graph
Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo
The idea of the company name being used n the title is to make the best use of "Branded Keywords" on the site and being recognized by google as an authority of Branded keywords.
Which means that you have greater chances of getting ranked on your company name related keywords, however since your company name is long, you can customize the title tag in the yoast and use it at end of page title.
"company name - title" ....to be replaced with "title - company name"
I hope it helps, please feel free to respond and ask further questions.
Regards,
Vijay
Google Knowledge Graph
Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lightboxes and SEO
Do lightboxes (AKA popup boxes when you click "learn more" type CTAs) have any negative effect on SEO? We are looking at revamping our sites to have more of a tiled approach, and a lightbox with summary content popping out with additional CTAs, directing to pages with more information or free trial pages. Is there any downside to this approach from an organic perspective? is there anything specific to keep in mind when creating these if not?
Intermediate & Advanced SEO | Oct 20, 2017, 1:30 PM | Chris81980 -
Bad SEO Practice: in title tag?
Greetings, I just discovered that some of our content was produced with
Intermediate & Advanced SEO | Mar 22, 2016, 11:23 PM | Eric_Lifescript
tags in the title tag. Example: <title>Diabetes Symptoms <br> In Women Over 40</title> My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz. 🙂 Thanks in advance for any reply. Kind regards, Eric0 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | Oct 27, 2015, 12:32 PM | BeckyKey1 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | Oct 1, 2015, 10:00 AM | seoman101 -
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | Mar 27, 2015, 5:47 AM | CarlosZambrana0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | Apr 21, 2014, 1:49 PM | Gordian0 -
My own brand name disappeared from google?
Hi, about 20-30 hours ago my own brand name disappeared from google results (We redirected old domain to new one about a month ago) My website is: www.websiteplanet.com If you search for Website Planet in google you will not find our homepage any longer.
Intermediate & Advanced SEO | Jan 23, 2013, 1:38 PM | Ouzan
Not only that the brand name disappeared but we also dropped in rankings and lost about %50 of the organic traffic we had. It's important for me to say that we have never done any sort of blackhat or even greyhat SEO, at all. I could probably come up with many ideas of why it happened but maybe one of you mozzers already experienced this and could enlighten me. Will really appreciate any kind of response/help. Thanks.0 -
If you have an unlimited SEO budget, what would you do?
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do. So as to promote as much response as possible, I'm going to keep my list to myself for now. And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc. Shoot away!
Intermediate & Advanced SEO | Apr 12, 2012, 9:17 AM | andrep0