Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to change URL for already ranking pages
-
Hello.
I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do?
What is the best way to change URL for already ranking pages?
-
My case it not quite that an incorrect page is ranking. It is the right ones, but I want to change the URL for these pages to optimise that part also, since the keywords are not included in the URLs right now.
-
Hi
I don’t think this will affect your ranking, I am sure you are familiar with the process.No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures. AllTheWeb quickly followed suit. Unfortunately, the procedures described below do not work in the same way on the other major search engines.
The critical element in successful url redirecting or domain forwarding is taking the time to make sure that ALL links to your old page from directories and other websites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned.
Google has published guidelines on changing your URLs. See, Google Information for Webmasters : "Once your new site is live, you may wish to place a permanent redirect (using a '301' code in HTTP headers) on your old site to inform visitors and search engines that your site has moved."
hope this helps ..:) -
Hi GoMentor,
Rand did a whiteboard friday on this topic: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday
Hope it helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Rank Flow
I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks
Technical SEO | | AL123al0 -
Best practices for types of pages not to index
Trying to better understand best practices for when and when not use a content="noindex". Are there certain types of pages that we shouldn't want Google to index? Contact form pages, privacy policy pages, internal search pages, archive pages (using wordpress). Any thoughts would be appreciated.
Technical SEO | | RichHamilton_qcs0 -
URL path randomly changing
Hi eveyone, got a quick question about URL structures: I'm currently working in ecommerce with a site that has hundreds of products that can be accessed through different URL paths: 1)www.domain.com/productx 2)www.domain.com/category/productx 3)www.domain.com/category/subcategory/productx 4)www.domain.com/bestsellers/productx 5)... In order to get rid of dublicate content issues, the canoncial tag has been installed on all the pages required. The problem I'm witnessing now is the following: If a visitor comes to the site and navigates to the product through example 2) at time the URL shown in the URL browser box is example 4), sometimes example 1) or whatever. So it is constantly changing. Does anyone know, why this happens and if it has any impact on GA tracking or even on SEO peformance. Any reply is much appreciated Thanks you
Technical SEO | | ennovators0 -
When creating parent and child pages should key words be repeated in url and page title?
We are in the direct mail advertising business: PrintLabelAndMail.com Example: Parent:
Technical SEO | | JimDirectMailCoach
Postcard Direct Mail Children:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantages should "postcard" be repeated in the URL and Page Title? and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?0 -
What is the best way to deal with an event calendar
I have an event calendar that has multiple repeating items into the future. They are classes that typically all have the same titles but will occasionally have different information. I don't know what is the best way to deal with them and am open to suggestions. Currently Moz anayltics is showing multiple errors (duplicate page titles, descriptions and overly dynamic urls). I'm assuming that it's showing duplicate elements way into the future. I thought of having the calendar no followed at all but the content for the classes seems valuable. Thanks,
Technical SEO | | categorycode0 -
Can too many pages hurt crawling and ranking?
Hi, I work for local yellow pages in Belgium, over the last months we introduced a succesfull technique to boost SEO traffic: we have created over 150k of new pages, all targeting specific keywords and all containing unique content, a site architecture to enable google to find these pages through crawling, xml sitemaps, .... All signs (traffic, indexation of xml sitemaps, rankings, ...) are positive. So far so good. We are able to quickly build more unique pages, and I wonder how google will react to this type of "large scale operation": can it hurt crawling and ranking if google notices big volumes of content (unique content)? Please advice
Technical SEO | | TruvoDirectories0 -
Best Way To Clean Up Unruly SubDomain?
Hi, I have several subdomains that present no real SEO value, but are being indexed. They don't earn any backlinks either. What's the best way of cleaning them up? I was thinking the following: 1. Verify them all in Webmaster Tools. 2. Remove all URLs from the index via the Removal Tool in WMT 3. Add site-wide no-index, follow directive. Also, to remove the URLs in WMT, you usually have to block the URLs via /robots.txt. If I'd like to keep Google crawling through the subdomains and remove their URLs, is there a way to do so?
Technical SEO | | RocketZando0 -
Double byte characters in the URL - best avoided?
We are doing some optimisation on sites in the APAC region, namely China, Hong Kong, Taiwan and Japan. We have set the url generator to automatically use the heading of the page in the URL which works fine for countries using Latin characters, but is causing problems, particularly in IE, when it comes to the double byte countries. For some reason, IE struggles with double byte and displays URLs in their rather ugly, coded form. Anybody got any suggestions on whether we should persist with the keyword URLs or revert to the non-descriptive URLs for the double byte countries? The reason I ask is it's a balance of SEO benefit vs not scaring IE users off with ugly URLs that look dreadful and spammy.
Technical SEO | | Red_Mud_Rookie0