Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. SERP result (URL) doesn't change after a 301

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    SERP result (URL) doesn't change after a 301

    Technical SEO
    3
    3
    771
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ConclusionDigital
      ConclusionDigital last edited by

      A couple of months ago there was a result in Google for our branded search term which wasn't the 'official' URL, actually the result shown in the SERP was www.mycompany-ip.nl.

      We've applied a 301 redirect of this URL to the 'official' URL which is a subdomain: department.mycompany.nl. From Google the redirect is obviously working, but up until now, I don't see Google replacing the incorrect URL by the correct URL.

      I am wondering what to do to make the result correct.

      André

      1 Reply Last reply Reply Quote 0
      • ConclusionDigital
        ConclusionDigital @DannyHoodless last edited by

        Thanks Danny,

        Currently working in search console incl. updating the site map and so on. The change of address tool is not applicable to this situation as the 'old' URL was some kind of a testing environment (without GSC implemented) that was indexed before I started in this role ... So wanted to get that result removed from the index by redirecting it to the correct location.

        André

        1 Reply Last reply Reply Quote 0
        • DannyHoodless
          DannyHoodless last edited by

          Hi André,

          Have you made all the necessary changes in Google Search Console i.e. Change of Address Tool, Sitemap Update, Fetch As Google?

          Danny

          ConclusionDigital 1 Reply Last reply Reply Quote 2
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • moz46y

            Reusing an already 301 redirected URL for a very important keyword

            301 redirect 301 redirects

            I have a question about reusing an already 301 redirected URL Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure. Has any of you ever reused a URL that was previously redirected with a 301 redirect? If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?! Thank you very much for all your help! Regards

            Technical SEO | | moz46y
            0
          • d.bird

            Google has deindexed a page it thinks is set to 'noindex', but is in fact still set to 'index'

            A page on our WordPress powered website has had an error message thrown up in GSC to say it is included in the sitemap but set to 'noindex'. The page has also been removed from Google's search results. Page is https://www.onlinemortgageadvisor.co.uk/bad-credit-mortgages/how-to-get-a-mortgage-with-bad-credit/ Looking at the page code, plus using Screaming Frog and Ahrefs crawlers, the page is very clearly still set to 'index'. The SEO plugin we use has not been changed to 'noindex' the page. I have asked for it to be reindexed via GSC but I'm concerned why Google thinks this page was asked to be noindexed. Can anyone help with this one? Has anyone seen this before, been hit with this recently, got any advice...?

            Technical SEO | | d.bird
            0
          • DML-Tampa

            New theme adds ?v=1d20b5ff1ee9 to all URL's as part of cache. How does this affect SEO

            New theme I am working in ads ?v=1d20b5ff1ee9 to every URL. Theme developer says its a server setting issue. GoDaddy support says its part of cache an becoming prevalent in new themes. How does this impact SEO?

            Technical SEO | | DML-Tampa
            0
          • HeroDesignStudio

            301 Redirects, Sitemaps and Indexing - How to hide redirected urls from search engines?

            We have several pages in our site like this one, http://www.spectralink.com/solutions, which redirect to deeper page, http://www.spectralink.com/solutions/work-smarter-not-harder. Both urls are listed in the sitemap and both pages are being indexed. Should we remove those redirecting pages from the site map? Should we prevent the redirecting url from being indexed? If so, what's the best way to do that?

            Technical SEO | | HeroDesignStudio
            0
          • whiteonlySEO

            Category URL Pagination where URLs don't change between pages

            Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?

            Technical SEO | | whiteonlySEO
            0
          • Romana

            Why are Google search results different if you are log'd into Google or not?

            I get different results when I'm log'd into my Google account associated with my website than if I'm not.  The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in.  Yet I'm not on the first 25 pages if I'm not logged in.

            Technical SEO | | Romana
            0
          • joony2008

            Found a Typo in URL, what's the best practice to fix it?

            Wordpress 3.4, Yoast, Multisite The URL is supposed to be "www.myexample.com/great-site" but I just found that it's "www.myexample.com/gre-atsite" It is a relatively new site but we already pointed several internal links to "www.myexample.com/gre-atsite" What's the best practice to correct this? Which option is more desirable? 1.Creating a new page I found that Yoast has "301 redirect" option in the Advanced tap Can I just create a new page(exact same page) and put noindex, nofollow and redirect it to http://www.myexample.com/great-site OR 2. htacess redirect rule simply change the URL to http://www.myexample.com/great-site and update it, and add Options +FollowSymLinks RewriteEngine On
            RewriteCond %{HTTP_HOST} ^http://www.myexample.com/gre-atsite$ [NC]
            RewriteRule ^(.*)$ http://www.myexample.com/great-site$1 [R=301,L]

            Technical SEO | | joony2008
            0
          • dim_d

            Why is a 301 redirected url still getting indexed?

            We recently fixed a redirect issue in a website, and although it appears that the redirection is working fine, the url in question keeps on getting crawled, indexed and cached by google. The redirect was done a month ago, and google shows cached version of it, even for a couple of days ago. Manual checking shows that its being redirected, and also a couple of online tools i checked report a 301 redirect. Do you have any idea why this could be happening? The website I'm talking about is www.hotelmajestic.gr and its being redirected to www.hotel-majestic.gr

            Technical SEO | | dim_d
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.