undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. How to get sitelinks in organic SERPs?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

How to get sitelinks in organic SERPs?

Intermediate & Advanced SEO
2
3
8.0k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • lcourse
    lcourse last edited by Nov 27, 2016, 3:58 PM

    When searching for "Madrid hotels" in google I see that the top organic search results have one row of sitelinks. 
    What can I do that also my site shows sitelinks if I am among the top organic search results?
    Anything onpage that I can do to increase probability that google will show sitelinks?

    Strangely the text which shows as sitelink for SERPs from booking.com and tripadvisor does actually for most of the sitelinks not appear on the landing page (I also checked the source code).

    1 Reply Last reply Reply Quote 0
    • lcourse
      lcourse last edited by Dec 20, 2016, 6:38 AM Dec 20, 2016, 6:38 AM

      Thanks a lot Serge!

      1 Reply Last reply Reply Quote 0
      • sergeystefoglo
        sergeystefoglo last edited by Dec 20, 2016, 6:37 AM Dec 19, 2016, 7:16 PM

        Hi there,

        Great question.

        The short answer:

        • You can't control whether or not Google shows sitelinks for your site.
        • If Google decides to show sitelinks for your site, you can't control which ones they show.
        • The best you can do is optimize your site hierarchy, internal links, and on-page elements as best as possible to make it clear (and simple) for Google to crawl and understand seperate sections of your site.

        Google used to have a "sitelink demotion" tool that let you submit links you wanted removed from sitelinks that were showing up for your domain. Google got rid of that function earlier this year. Either way, it was the opposite of what you are trying to achieve (get sitelinks showing for your domain).

        Google's recommendation is to "...make sure you use anchor text and alt text that's informative, compact, and avoids repetition."

        In other words, make sure your site has a clear hierarchy, that internal links are pointing to important sections of the site, that anchor text is descriptive, that pages are optimized clearly, and of course that your site being crawled accurately.

        Hope that helps!

        1 Reply Last reply Reply Quote 3
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • kbates

          Trying to get Google to stop indexing an old site!

          Howdy, I have a small dilemma. We built a new site for a client, but the old site is still ranking/indexed and we can't seem to get rid of it. We setup a 301 from the old site to the new one, as we have done many times before, but even though the old site is no longer live and the hosting package has been cancelled, the old site is still indexed. (The new site is at a completely different host.) We never had access to the old site, so we weren't able to request URL removal through GSC. Any guidance on how to get rid of the old site would be very appreciated. BTW, it's been about 60 days since we took these steps. Thanks, Kirk

          Intermediate & Advanced SEO | Jul 29, 2019, 12:34 PM | kbates
          0
        • 94501

          Click To Reveal vs Rollover Navigation Better For Organic?

          Hi, Any thoughts, data or insights as which is better in a top navigation... click to reveal the nav links or rollover to reveal the nav links? Regular content in an accordion (click to reveal) is evidently not best practice. Does that apply to navigation as well? Thanks! Best... Mike

          Intermediate & Advanced SEO | Apr 4, 2018, 9:06 PM | 94501
          0
        • Kingalan1

          How to Get Rid of Dates Shown In Google Search Results

          When I enter "Site: URL" to check what a search how Google displays  search result, a date appears at the very front. This takes away several characters, really valuable real estate. How can I stop Google from displaying these dates? There are certain Wordpress plugins like "WP Date Remover" however the seem to only apply to blog posts. Dates are appearing on results on all my Wordpress pages. Is there an internal setting in Wordpress that will allow me to remove dates for these non blogpost pages?

          Intermediate & Advanced SEO | Dec 21, 2017, 1:46 AM | Kingalan1
          1
        • Eric_OWPP

          My direct traffic went up and my organic traffic went down. Help!

          So on Oct. 21, our direct traffic increased 3x and our organic traffic decreased 3x. And it has been that way ever since. Almost like they flip flopped. Additionally, that was the same day I started retargeting to our site. I have tagged all the links from the ads and they're being counted as google paid clicks in GA. And our accounts are linked. I am just dumbfounded as to how this could happen.

          Intermediate & Advanced SEO | Nov 4, 2019, 11:55 AM | Eric_OWPP
          1
        • chiplab

          Subdomain replaced domain in Google SERP

          Good morning, This is my first post.  I found many Q&As here that mostly answer my question, but just to be sure we do this right I'm hoping the community can take a peak at my thinking below: Problem: We are relevant rank #1 for "custom poker chips" for example. We have this development website on a subdomain (http://dev.chiplab.com).  On Saturday our live 'chiplab.com' main domain was replaced by 'dev.chiplab.com' in the SERP. Expected Cause: We did not add NOFOLLOW to the header tag. We also did not DISALLOW the subdomain in the robots.txt. We could have also put the 'dev.chiplab.com' subdomain behind a password wall. Solution: Add NOFOLLOW header, update robots.txt on subdomain and disallow crawl/index. Question: If we remove the subdomain from Google using WMT, will this drop us completely from the SERP? In other words, we would ideally like our root chiplab.com domain to replace  the subdomain to get us back to where we were before Saturday.  If the removal tool in WMT just removes the link completely, then is the only solution to wait until the site is recrawled and reindexed and hope the root chiplab.com domain ranks in place of the subdomain again? Thank you for your time, Chase

          Intermediate & Advanced SEO | Jun 7, 2016, 4:52 AM | chiplab
          0
        • RWW

          Positions dropping in SERPs after Title and Snippet change

          Hi! I switched to a better title and meta description today for our page. Instead of ranking us better and displaying the new title - google let us fall from Position 10 to Position 16 (still dip laying the old title and meta description). Why is that? (I only changed it for the homepage) Cheers Marc

          Intermediate & Advanced SEO | Oct 23, 2015, 5:12 PM | RWW
          0
        • kevinliao

          What happens to a domain in SERPs when it's set to redirect to another?

          We have just acquired a competing website and are wondering whether to leave it running as is for now, or set the domain to redirect to our own site. If we set up this redirect, what would happen to the old site in Google SERPs? Would the site drop off from results? If so, would we capture this new search traffic or is it a free for all and all sites compete for the search traffic as normal? Thanks in advance. Paul

          Intermediate & Advanced SEO | May 26, 2015, 12:52 AM | kevinliao
          0
        • popcreativeltd

          No matter what the keyword, only the homepage shows in the SERP

          Hi, wondered if someone could help. My clients website shows up well for terms but its always the homepage rather than the targeted landing page. For example, if you search for "teeth whitening anglesey" they appear http://goo.gl/ohJdua however, its the homepage rather than the tooth whitening page http://goo.gl/uVI8gK Thanks Ade

          Intermediate & Advanced SEO | Apr 26, 2015, 9:50 AM | popcreativeltd
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.