Ranking impact: Traffic in website pages vs sub directory vs sub domain
-
Hi all,
I need clarification on this. Not every time website main pages rank, some times even pages from sub directories or sub domains like blogs or guides; especially for branded keywords. I just wonder what happens when so much traffic is generating in sub directories and sub domains just because of limited landing pages in main website.
-
Will this traffic be counted as traffic in main website as per Google?
-
Traffic increase in main website really an ranking factor?
-
Will the "brand + topic" related keywords' traffic is more for a website; will it ranking improves even for "topic keywords"?
Thanks
-
-
1) Will this traffic be counted as traffic in main website as per Google?
Depends "blog.yourwebsite.com" is not the same "yourwebsite.com/blog/" the first will count for Google as a different website. In fact you can check it on Google Analytics you can create 2 tracking codes and you will see that there is no relation betwen the 2 websites. In the other hands the sencond option "yourwebsite.com/blog/" will count as an internal page so all the traffic generated by the blog will count for the website. In my case I use subdomains for Landing Pages such as "promotions.mywebsite.com" to avoid orphan pages errors and "mywebsite.com/blog/" to generate and rank content2) Traffic increase in main website really an ranking factor?
It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of _dir_ect traffic are likely higher quality than sites that get very little direct traffic. But this not 100% True. I have several websites with thousand of visits per day generated by ads networks, affiliate networks and they doesnt have a good rank.....Yeah I know sounds contradictory? the point is that those websites were builded for make money, and drive sales or leads, not for SEO.This are the Most Important Ranking Factors, According to SEO Industry Studies
- Content
- Backlinks
- Mobile-First User Experience
- Other Technical Factors
3) Will the "brand + topic" related keywords' traffic is more for a website; will it ranking improves even for "topic keywords"?
In my experience google classify by content or topic not just for keyword, as an example I will mention one of my websites, a product named phen375, is weight loss pill, normally an affiliate create a post or article to promote it, usually the create somethig like "definitive guide about phen375" or "truth about phen375" and this affiliate is ranked in first place with keywords like "phen375", "phen375 reviews", or "how to take phen375" .....Why? because Google always try to define the intention of the users and if a website meet that intention then Google rank that website. How? the affiliate made I really good job creating an article that meets those criteria. Create Links, Onpage Optimization, Good Content ect ect ect
Sources
https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/
https://backlinko.com/google-ranking-factors
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to take down a sub domain which is receiving many spammy back-links?
Hi all, We have a sub domain which has less engagement for last few years. Eventually many spammy back links pointed to this sub domain. There are relevant back links too. We have deleted most of the pages which are employing spammy content or which have spammy back links. Still I'm confused whether to take this sub domain down or keep it. The confusion between "relevant backlinks might be helping our website" and "spammy backlinks are affecting to drop in rankings"? Thanks
Algorithm Updates | | vtmoz0 -
Complete website redesign: original domain vs subdomain vs new domain ?
Hello dear community fellas!
Algorithm Updates | | PayPro
The story goes like this: my company has a good ol' website launched back in 2008 and since then nothing much was updated there. Our rank dropped significantly because, well, barely any SEO was done for it. Me and my team decided to redesign the whole thing: content, structure, visuals, links, everything but this time really making it right. However, with our oldie we managed to get a nice user base, so we still want to get all the traffic juice out of it. Now the questions is where do you think is the best place to publish our new website: Our original domain www.companyname.com? Create a subdomain new.companyname.com? Totally new domain www.namecompany.com? Cheers!0 -
Website dropping from Page 1 pos 5 to no ranking and then back again?
Hi all, We have a very odd occurrence with a client of ours. It should be noted that they had a penalty recently removed about 2 months ago after much work from our company. Recently they started appearing back on Page 1 Google for a semi competitive keyword term. We were very happy with this and so was the client. The the ranking improved with our work to position 5, which was excellent. Unfortunately what has been happening is they have been dropping out of the rankings completely for this semi competitive keyword for a few days and then reappearing in the same position. The client is checking daily and has noticed. I thought this is just a 'hangover' from the Google penalty and perhaps a one off occurrence, but it has happened about 3 or 4 times now and seems to be happening every couple of weeks. Can anyone shed some light on this behavior? I have checked Webmasters Tools and everything is fine. Thanks Jon
Algorithm Updates | | Jon_bangonline0 -
Location Vs. Typing
Hi all, I wonder I am NOT located in Dallas and i type in Google : buy groceries online dallas Is it the same like someone in Dallas that will type: buy groceries online Lets say the two persons open a new incognito window and their history no effects the resoults Thank you ivgi
Algorithm Updates | | iivgi0 -
Whats next after I rank for many keywords?
I have a client who came to me wanting to know what's next for her as she already ranks in the top 5 for hundreds of keywords. She is right, her rankings for her niche are excellent and there are no relevant keywords for her to try and go after. What would be next to generate traffic? p.s She also has links from just about everyone in the industry that's relevant There has to be more "tricks" to seo besides keywords and link building
Algorithm Updates | | StreetwiseReports0 -
Traffic dropping after blog was added...
We have a major client that gets over a thousand organic visits per day. They also self manage an adwords campaign that generates a few thousand clicks a day. Lat summer they got a new website with a blog. The blog has a couple of teaser paragraphs on the home page with the new blog posts, in addition to lots of static text about the items sold on the site. What has happened is, our organic traffic has changed form the main keywords of what the site sells, to things talked about in the blog. Traffic hasn’t dropped dramatically, but we have lost all our big keywords, for example, a keyword that was generating 40 organic clicks per day a year ago we receive no traffic for now, and much more obscure keyword combinations from the blog are being picked up. Is it the addition of the blog that is causing this problem, or the blog teasers that are on the home page of the site? We like the traffic from the blog terms, but we would like our former main keyword traffic back as well, how can we accomplish this, and what do you think has occurred here? Thanks for your help.
Algorithm Updates | | WhiteHat120 -
Videos increase ranking of products in SERPS from Ecommerce Website
Just noticed something I've never seen before..and I just wanted to see if anyone else experienced this. I work for a 15000+ item eccommerce website, and today I noticed that on a few brand searches, several individual product pages were coming up. This is actually unusual because most of our individual item pages (including these) aren't ranked well enough to show up well in a brand search (and don't try to target brand terms either), but a correlation here was that both items contained videos referenced within. These were not videos hosted on our YouTube brand page either..these were videos done by separate manufacturers - one was hosted on their site, one on ours. Google actually pulled the snapshot of the video to the SERP as well... even though it was embedded within other product copy. Has anyone else noticed any preferential treatment given to effectively random items on your eCommerce website because it was augmented by video? I can assure you there was nothing otherwise unique about these products and they're not really that sought after. Neither item or url was new, and neither were the videos within. Also, this was a Universal Google search, not one for videos. (Sorry, I'm not allowed to reference directly). Thanks.
Algorithm Updates | | Blenny0 -
.Co Domains - Any thoughts?
Hi Guys I'm not sure which section this one belongs in as I didn't see a section for domains/tlds. I wanted an opinion on the future of .co domains. We own a gift company (www.xperiencedays.com), as well as a gift recommendation site (www.uniquegifts.net), and invested in a few gift occasion .co domains (www.birthdaygifts.co, christmasgifts.co etc). This was partly because they were cheap and easy to come by, but also with a hope that they soon gain some public recognition. My question therefore is whether anyone within SEOMOZ has an opinion on whether .co will be widely accepted, whether they will (as google claims) be treated as a non-country specific url, and early success stories you know of, and finally whether the recent news from Overstock to rebrand as O.co (http://www.overstock.com/guides/faqs-about-o-co) is the kick start that .co need. I realize that is more than one question
Algorithm Updates | | bigtimeseo2