Should we add a weekly updated website blog (annotated re-postings) that mirrors our LinkedIn updates?.
-
We currently add original content to our website every couple of months in the form of long form articles we have guest authored for other reputable sites.
We also maintain a LinkedIn company site with weekly updates in the form of annotated newsworthy re-postings.
We are thinking of duplicating our LinkedIn update feed on our website as a blog in order to build more traffic and improve SEO. Hopefully the additional frequency of site updates will also help.
Again, this additional content will be largely re purposed, with the exception of our value-added annotations.
Good idea? Waste of time? Suggested tweaks?
Should we link back to the original content source, no-follow, or no link?
-
Hi Lysarden,
Good point. No not in my opinion. If your content is valuable to your target audience and has an additional value for them its very much OK like this. I can think of some kind of summary with curated links as being something very helpful actually.
Its a sign of quality contents that is also links to other (authoritative) sources. Some might visit these links but thats OK, thats part of the game and also what they are supposed to do actually. But they will come back and stick to your blog/content if its worth something for them.
You will pass equity juice to the sites you link to and yes you will help them rank (but they would probably would do anyway also without your link as I think of them of being authoritative sites in the given topic already), but you will also position your blog posting topic wise in the right area and again to link to (maybe not to many) good authoritative sites in the corresponding field is good practice, something you should do. If your posting is a kind of list of helpful links for this topic also many links pointing out would be OK.
Cheers,
Cesare
-
Thanks Cesare, makes sense. A related question:
If my website blog consists of curated links and content synopsis with my value added notations, do I run the risk of simply exporting my visitors to another site? Won't I wind up adding rank to the sites I link to at my expense?
-
Hi Lysarden,
Basically the valuable content should reside all on your website (e.g. a blog) and then you post links of your blog post on different social media channels, like LinkedIn, Facebook, Twitter what ever makes sense for you. Thats the way 'seeding' is done properly on Social Media. Don't add copies of entire articles (postings) on different channels just link to the original on your website.
Doing it that way you direct all people to your website, where they maybe even can like/share your article on social media again (positive signal for Google). Even if they (only) stay on your site and read the article its a positive signal for Google; i.e. enhances dwell time on your site).
This way everything goes always back to your site and this is in my opinion the best way you can get the most out your curated content.
I don't see why you need to have a feed (RSS?) on your site of the Linkedin content. I mean as a feed (done right) its not going to harm but neither going to help you. If you do it as i explained above you will be able to direct all your article readers to your website, etc.
You should never create duplicate content. Not sure if you are doing this. The solution for that is to link to the contents whenever you refer it.
Hope this helps.
Cheers,
Cesare
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will YouTube Popularity Improve Website Google Rank?
Our YouTube Channel was endorsed by a celebrity and suddenly gained 22,000 subscribers. We are now posting videos 2-3 times a week and get a lot of engagement. Each video has an average of 10,000 views. The result of this is that we get about 200 direct visits to our website every. Almost twice as much as organic traffic from Google. Assuming that this is sustained over time, will it improve the Google of our website? Is there anyway to use the popularity of our Google channel to reinforce the ranking of our website? Thanks!!
Social Media | | Kingalan1
Aln0 -
Webmaster is showing hundreds of external links from 1 G+ post
A page on our site is registering as having 262 external links coming from two pages on Google+. The page it comes from is for posts related to #weddings, but I can't find the post with our link. Has anyone else experienced this? Linking page https://plus.google.com/app/basic/s/%23Wedding/related?cbp=17npa447ckmq3&sview=27&cid=5&soc-app=115&soc-platform=1&sri=0&spath=/app/basic/100121179959444544221/posts&sparm=cbp%3D16tcwubxsznm%26sview%3D27%26cid%3D5%26soc-app%3D115%26soc-platform%3D1%26stct%3DCAIQgJf0-fbDugIgCigB%26spath%3D/app/basic/stream%26sparm%3Dcbp%253Dm5w9s8yrkyhx%2526sview%253D27%2526cid%253D5%2526soc-app%253D115%2526soc-platform%253D1
Social Media | | HireSpace0 -
I am going to change my blog from subdomain to subdirectory. Will I lose all my shares data (plugin)?
Hi there, I am going to change my current blog from subdomain to subfolder. Obviously, I am going to apply a permanent redirection (301) since all URL will change...I have a doubt related to all share bottoms. Currently I use plugins in order to show the total number of shares (on Facebook...on Twitter etc.) of my posts. So, by changing all URLs, will I lose all my data? I mean, would It be possible to save them? Thanks in advance for helping!! Kind regards. Francesca
Social Media | | Red_educativa0 -
How to migrate social likes when moving blog domain?
Hi, Our blog currently is hosted at wordpress.com and we are planning to move it under mysite.com/blog. I've noticed that at the moment in the existing individual articles there are social likes for the reader to likes/follow the page. And we do have some likes from these social buttons e.g. in a particular article I receive 4 twitter likes/5 facebook likes from those social media buttons after the article body. After moving the blog would the articles lose the social likes? How would I manage it not to? I know that there is a wordpress plugin available to purchase: http://store.wordpress.com/premium-upgrades/redirect/ If I purchase it would it resolve my problem? Please help Thanks!
Social Media | | LauraHT0 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
Outreach person different than guest post write
Hello, For a current client of mine, the person doing the outreach (me) and the person who is going to write the guest post (expert) are different people. Also, the expert doesn't want their real name published. They're going to use their first and middle name instead of first and last. How do I taylor my outreach and link building to accommodate the above two facts? BTW: The expert's picture is on the site if that helps, in an "Ask the Expert" menu tab Thanks
Social Media | | BobGW0 -
Is it worth setting up a Google Plus page for your blog?
Hi All, OK we all know the merit in G+, Authorship etc. I'm a regular user on G+ and I work hard to keep my profile up to date and with fresh content. I have no doubt my increased number of followers has helped my blog rank (which my G+ account is linked to). My question is - is there any merit at all in setting up a separate page for my blog so I can get +1s for it (probably very few). Much like any company page that gets +1s and people to follow that company. Or is this just plain silly and I should concentrate on building my personal profile? Thanks
Social Media | | bradkrussell0 -
Using LinkedIn for Facebook likes?
Now I know that shortcuts are usually not a good sign for SEO. However if I am on a group on linked and there are Facebook like exchanges going on I am getting real people in the right market, right? See picture for more details. Is this valuable? NGpT0.png
Social Media | | SEODinosaur0