Hiding Elements on Mobile. Will this effect SEO.

[brightvessel]

Hey guys and gals,

I am hiding elements with @media sizes on the mobile experience for this site.

http://prepacademyschools.org/

My question is when hiding elements from mobile, will this have a negative effect on rankings for mobile and or desktop?

Right now it is a hero banner and testimonial.

My interest is because I feel responsive is now working against conversions when it comes to mobile because desktop typically has the same info several times where mobile it can be repetitive and only needed once.

Thanks,

[bridget.randolph]

Hi Judd,

If you are only hiding these elements on the mobile view, this shouldn't cause an issue from a rankings perspective. You will want to make sure that they can access your CSS file (sometimes CSS files are blocked from crawlers).

It is possible that having it hidden will mean they discount that content slightly for the mobile version, but as long as they know it's a mobile version of the desktop site they will primarily take the desktop signals into consideration when it comes to rankings (with a small boost for mobile-friendliness in the mobile SERPs).

Once the mobile-first index rolls out this will change but they have stated that with mobile-first indexing, hiding content for space reasons won't negatively impact how they weight that content, so that shouldn't affect your approach practically speaking.

[Cesare.Marchetti]

Hi Judd,

Google will for sure notice that you are hiding elements and probably also look thoroughly into it (algorithmically) but as long as it is for the user's sake, i.e. make the user experience better on mobile and its NOT about trying to cheat (SEO wise) somehow you are pretty much on the safe side. So no problem in my opinion.