Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Reviews and Ratings
    5. 3rd Party Reviews - Schema Implementation

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    3rd Party Reviews - Schema Implementation

    Reviews and Ratings
    4
    5
    2892
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TrulyTravel
      TrulyTravel last edited by

      Hi,

      Currently my client displaying Ratings & Reviews from a third-party (TripAdvisor) service and only displaying 5 reviews but not showing "Read More Reviews" button to TripAdvisor page. Now I would like to use Rich Snippet schema markup code on these rating & reviews but below are my few concerns, could you please guide me:

      1. Can I use Rich Snippet Schema markup code on widget of TripAdvisor Rating & Review.

      2. If I apply schema markup code, Do I need to maintain TripAdvisor link for "Read More reviews".

      Below are the URLs which contains TripAdvisor rating & reviews after big image:

      https://goo.gl/DLpDXE

      https://goo.gl/EHVG7o

      https://goo.gl/ok6cYp

      Please let me know if you have any questions.

      Thanks,

      Satla

      1 Reply Last reply Reply Quote 0
      • Sally94
        Sally94 @ThompsonPaul last edited by

        Hi @ThompsonPaul,

        I've just been reading into this as just about everyone in my field use third party reviews and mark it up with snippets. I'm under the impression that Google is fine with the use of third party reviews.

        In the Google guidelines, it says: "Only include critic reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews."

        I am under the belief if you are not using a critic review then you are safe to use third-party reviews. Refer to the bottom of the guidelines for the Review Snippet Guidelines rather than the Critic Review Guidelines

        Especially because our team has experienced Third Party Reviews being approved by Google.When we originally put in the mark up we got a penalty for another reason (Developer incorrectly released on all pages). Google then reviewed our mark up approving the use of third party reviews and removed our penalty.

        I'd love to know your thoughts! Let me know 🙂

        1 Reply Last reply Reply Quote 0
        • WebElaine
          WebElaine @TrulyTravel last edited by

          Just the fact that a competitor gets away with something isn't a good reason to try the same thing. If Google explicitly says not to do something, it's wise to listen. The competitors may be fine for now, but in upcoming algorithm updates will probably suffer if they are violating Google's guidelines.

          Are you sure your competitors are using Schema? I checked the two goo.gl links you provided for the competitors, and although I can see the reviews, the reviews themselves have no Schema markup. The competitors have used other Schemas like Hotel and LocationFeatureSpecification, even AggregateRating - just not Review.

          1 Reply Last reply Reply Quote 0
          • TrulyTravel
            TrulyTravel @ThompsonPaul last edited by

            Thanks for reply Paul.

            but few competitors are still using 3rd party reviews with markup code and coming rich snippets in Google successfully. For example below are the few competitor currently using.

            Competitor 1: https://goo.gl/Dq7tMn [1453 reviews - from 3rd party]

            Competitor 2: https://goo.gl/YzdK2v [1453 reviews - from 3rd party]

            Below is the Google SERP link for this keyword [Eurocalas Aparthotel] and you can see both competitors are coming with Rich Snippet

            Google SERP: https://goo.gl/vfvZat [you can see both competitors with rich snippet]

            Kindly let me know you feed back on these competitor links.

            Thanks,

            Satla

            WebElaine 1 Reply Last reply Reply Quote 0
            • ThompsonPaul
              ThompsonPaul last edited by

              Google's been quite clear that reviews on our sites from 3rd party review sources must not have review markup, SK. It's grounds for a "manipulative markup" penalty.

              Review markup should "Only include critic reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews."

              Paul

              TrulyTravel Sally94 2 Replies Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Justine.Hedge

                Is It Beneficial to 'Like' My Clients Google Reviews?

                I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?

                Reviews and Ratings | | Justine.Hedge
                3
              • BrianAlpert78

                How and where to implement the AggregateRating schema?

                I've been trying to wrap my head around marking up various bits of information for a local business website, and I want to make sure I understand a few things. If I understand Google's schema guidelines, marked up reviews should only appear on the page of a specific product, not every page, and _definitely _not the homepage, correct? Does this also mean that the LocalBusiness schema that is on every page should **not **use the AggregateRating parameter? And if the AR is only to be put on certain pages, what page should it go on if the business in question provides a service rather than selling specific products? In other words, situations where the local business _itself _is the "product" being reviewed/rated. Individual reviews cannot be taken from 3rd party sites (GMB, Facebook, Yelp, etc) and posted on your website with capital R Review schema (http://schema.org/Review). That markup is only to be used for reviews that have been generated on/for your site specifically. Does this also mean that the numbers used to calculate an AggregateRating have to be unique as well? In other words, if there are 10 reviews of your business on Facebook that average at 4.5/5, you can't take those individual reviews and post them on your site as marked up Reviews. But can you use that "4.5/5 based on 10 reviews" information in the AggregateRating schema? Can AggregateRating scores include ratings from different sources? In other words, if there were 10 ratings on Facebook and 20 on Yelp, could the AggregateRating be marked on the website as "__/5 based on 30 ratings"? If I can simply take the numerical average and pop that into the LocalBusiness JSON markup that goes on every page automatically, alongside the other basic business info like name, phone number, and address, this will make things much easier. Thanks!

                Reviews and Ratings | | BrianAlpert78
                2
              • jeremyskillings

                Paying for Reviews Penalty?

                Hello,  recently came across a company that has been paying people directly for reviews. I of course do not recommend this and realized the ethical implications and even the lawsuits that can come from this, but does Google have a manual penalty for fake reviews or do they just algorithmically discount ones that raise red flags? I have never really had to worry about this in the past.  I know you can flag fake reviews to them on an individual basis, but does anyone have history of knowing specific situations where a company was manually punished for doing this?  Just curious and I kind of wanted to give them strong documentation to knock it off.  Thanks in advance.

                Reviews and Ratings | | jeremyskillings
                0
              • lcourse

                How does decimal rounding of reviews to stars work in ios appstore? Starting from which average review score to get full 5 star rating?

                How does decimal rounding of reviews  to stars work in ios appstore?
                Starting from which average review score to get full 5 star rating? Duolingo has a 5 star rating, but I doubt that they really have an all time  review average larger than 4,75. In the google playstore their average of the android version is 4,6. Does anybody know how apple calculates the star ratings or has an URL reference where this is explained?

                Reviews and Ratings | | lcourse
                0
              • Silkstream

                Why does Google return 1 star reviews in local listings as the "most helpful"?

                I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).

                Reviews and Ratings | | Silkstream
                0
              • 19958

                Do schema review numbers have to be manually updated?

                Hi! I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added? I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift. Advice/input is appreciated!

                Reviews and Ratings | | 19958
                0
              • Ophelia619

                Yelp Review From My Customer Removed

                Hi, A customer of mine told me she created a yelp account just to give me a review.  She's a good customer and wanted to show me her appreciation.  I thanked her for taking the trouble.  About a week later, I see that her review was marked as "not recommended."  This was a legitimate review made by a real customer.  I'm angry that it was removed for no reason.  I noticed a competitor of mine has 18 yelp reviews and all of them show up just fine.  I also noticed that this same competitor is paying for ads from Yelp. A couple of years ago, another customer reviewed me on yelp and it was also labeled as "not recommended."  So I now have 2 "not recommended" reviews on Yelp that, if you ask me, imply that my reviews are fake.  After Yelp and Yahoo merged, I lost the 14 Yahoo reviews I had obtained from customers over the last six years.  I have also noticed over the years, that whenever I need to sign into my Yelp business account to update the data, it's locked until some pushy sales person calls and asks to speak to me in order to try to sell me ads on Yelp.  Anyone else hate Yelp?  They're obviously not really interested in making sure reviews are "real," they're just interested in selling expensive ads.

                Reviews and Ratings | | Ophelia619
                1
              • KempRugeLawGroup

                Too many reviews too quickly?

                Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben

                Reviews and Ratings | | KempRugeLawGroup
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.