Moz says "Title Too Long", Yoast says title is the perfect length. Who's right?
-
For a bunch of my pages, the MOZ Crawl Report says "Title Too Long". Yoast on my site tells me that the titles are the correct length. How can these two things be at odds with each other? Which one is right?
-
Am I right in thinking that having increased the acceptable length for meta descriptions Google have now reverted to the old length? Yoast is now saying that meta descriptions that were OK are now too long.
-
Thanks for your response. I really appreciate it!
-
Like anything in SEO, there isn't an exact answer. It's partly because Google shows titles of different lengths depending on what size screen it's showing on. It's also because characters can be different pixel widths. For example, an "i" is not very wide, while a capital "M" or "W" is a wider character, just by the nature of the letter itself.
Yoast openly states that the optimal title length depends on what kind of result is going to be shown, so their advice is to make sure your keyphrase is within the first half of your title and not stress about exact character count or pixel width.
Moz keeps a close eye on this as well, and their research concludes that approximately 50 to 60 characters, or 600 pixels, is the optimal length, and it will show on about 90% of search results. Moz Pro reports that anything over 570 pixels is too large, though, so if you're under their 600px recommendation you can still get the warning that your titles are too long.
All things considered, as long as you're not grossly outside of either target - 60 characters or 600 pixels - I'd take it with a grain of salt and consider just marking "ignore" on the titles that are close to tolerance. There are no hard and fast rules - except the rule that Google will continue to change - and we may see shorter or longer limits in the future. Tweaking your titles to exactly within both tools' tolerance is probably not going to get you the best return for your time - see what other more high-priority issues you have, like 404 errors or missing meta descriptions. (Change case in point, Google just changed their meta description length maximum.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Crawl only crawling the top level page (1 page)
For the past few mounts my weekly site crawl has been inconsistent. One week works fine, it crawls all of my 500 or so pages. The following week it only crawls 1 page (http://mydomain.com) and nothing else. A few weekly scan go by and the crawl is back up the the 500 or so pages.I went ahead and created several campaigns with duplicate settings and crawled the site. Most times but not all the new campaign's crawl works fine crawling all pages. But within a week or two the weekly crawl will fail again. (crawling 1 page). Currently i have four campaign's all with the same settings running weekly crawls. 2 campaign's crawled the 500 pages and two crawled only the single page. Any help will be greatly appreciated
Moz Bar | | dmaude0 -
Moz Crawler Causing Server Timeouts... Crawling thousands of non-existant pages with query parameters
Moz crawler is crawling all pages like this: http://www.xxxx.com/?product_count=100&product_order=desc&product_orderby=date http://www.xxxx.com/?product_count=100&product_order=desc&paged=1 http://www.xxx.com/?product_count=100&product_order=desc&product_view=grid Last month it crawled 80,000 pages on a site with less than 100 pages. Is there a way to select only certain pages to be crawled? Right now it is still crawling this site, since Monday morning and it's Tuesday mid-day. Every Monday it is causing time-outs from high band width on our server. Just getting ready to delete this client from the account unless there is a solution someone can give us. Thanks.
Moz Bar | | adirondack0 -
Moz Crawl Showing Duplicate Content But It's Not?!
Unfortunately I can't give out the URL, but here's the deal... I have two URL's which have completely different content on them but are being crawled as duplicate content. Any Idea how that would happen? I'm not seeing any errors in WMT's. Has anyone seen this before? Is the duplicate content reporting based on a % of the page content matching as the same?
Moz Bar | | Swarm-SEO0 -
Moz Toolbar Make My Browser Slower Drastically!
Hi, I really like Moz toolbar but it's totally make my browser (Firefox 26) slower (open new tab, new site, close / open the browser, etc.) What can I do to make it works faster With Moz toolbar? Thanks
Moz Bar | | JonsonSwartz0 -
Any Plans to Add More Complete Inbound Marketing Data (ie conversion tracking) to Moz Analytics?
Anyone know if there are plans to add more complete Inbound Marketing Data (ie conversion tracking) to Moz Analytics? The kind of stuff you find in the excel report demonstrated in the recent Moz Blog post by Aaron Friedman http://moz.com/blog/storytelling-through-data-a-new-inbound-marketing-seo-report-structure
Moz Bar | | RickyShockley0 -
Emails from Moz makes my Outlook unresponsive
Did anybody else notice this? It started a few weeks ago, every time that I receive an email from Moz regarding a Q&.A update and I try to open it, my Outlook becomes unresponsive and I have to restart it.
Moz Bar | | echo10 -
Moz reporting reliable?
I have been working with our MIS department on addressing our errors on duplicate content and titles caused by parameter URLs. MIS insists that they have solved the problem with canonical tags, which are in place. They said they were getting warnings from Google and Bing, but that after they put the canonical tags in place, those went away. They are questioning the Moz reports, suggesting that I instead rely on SEO Toolit by Microsoft. (As an aside, we are using SharePoint 2010, crossing our fingers for an upgrade to 2013, which presumably will make a lot of the issues we’re having go away). So my questions are: 1) Why are these Moz reports reporting all of these errors that have supposedly been rectified (in 2011)? Do I disregard the duplicate content/title errors on the Moz report and defer to SEO Toolkit, as MIS suggests?
Moz Bar | | SSFCU0