What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
-
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect.
The data points that would be needed to answer this question off the top of my head:
-
Increase in the # of Google Searches in the US YoY
-
The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc
-
I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question.
Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
COVID-19 Impacts on Traffic?
How many people here have witnessed some decline in traffic due to pandemic..? It's a thought that since people all around the world are in home and the usage of internet has increased a great deal the traffic on sites should also increase but that is not the case with me on different websites in past 3 weeks... How many people have witnessed the traffic difference ever since the pandemic started or from start of the month of March..? Share your thoughts.
Search Behavior | | asifseo0981 -
Thoughts on User Behavior Data as a Ranking Signal
Hi Community! We have been having an ongoing internal discussion on user behavior data as a ranking signal. We found this Moz article discussing the topic and it leaves us asking questions such as: What onsite user behavior metrics are being used (if any)? How exactly is Google collecting this information - Chrome? Google Analytics (which they have already claimed GA is not used for ranking purposes)? With privacy policies in place, how exactly is Google able to utilize this information? The article discusses Google patents for collecting this information (The Monitoring Engine), Chrome's MetricsService which is "a system in charge of the acquisition and transmission of user log data", as well as the Reasonable Surfer model. Some highlights from the article include: "Google has designed and patented a system in charge of collecting and processing of user behaviour data. They call it "the monitoring engine" "Google's client behavior data processor can retrieve client-side behavior data associated with a web page. This client-side behavior data can then be used to help formulate a ranking score for the article." The monitoring engine can: Distinguish whether the user is actually viewing an article, such as a web page, or whether the web page has merely been left active on the client device while the user is away from the client. Monitor a plurality of articles associated with one or more applications and create client-side behavior data associated with each article individually. Determine client-side behavior data for multiple user articles and ensure that the client-side behavior data associated with an article can be identified with that particular article. Transmit the client-side behavior data, together with identifying information that associates the data with a particular article to which it relates, to the data store for storage in a manner that preserves associations between the article and the client behaviors. MetricsService: "Chrome's MetricsService is a system in charge of the acquisition and transmission of user log data. Transmitted histograms contain very detailed records of user activities, including opened/closed tabs, fetched URLs, maximized windows, et cetera." “Reasonable surfer” is the random surfer's successor. The PageRank dampening factor reflects the original assumption that after each followed link, our imaginary surfer is less likely to click on another random link, resulting in an eventual abandonment of the surfing path. Most search engines today work with a more refined model encompassing a wider variety of influencing factors. In addition to perceived importance from on-page signals, a search engine may judge link popularity by observing common user choices. A link on which users click more within a page can carry more weight than the one with less clicks. Google in particular mentions user click behaviour monitoring in the context of balancing out traditional, more manipulative signals (e.g. links). I do not expect a concrete answer here, I know there is a lot of uncertainty on the topic but I am very interested to hear your thoughts. Thank you!
Search Behavior | | Joe_Stoffel2 -
Anyone facing issues with Google Analytics today?
For some reason all pages on our site seem to be taking ages to load as they seem to be getting stuck at the "waiting for google-analytics.com"! Anyone else facing similar issues today?
Search Behavior | | prsntsnh0 -
Content marketing where articles aren't high traffic
Hello, If no one is writing articles in your niche and articles are very scarce in the top 100 landing pages, what does that tell you about content and content marketing in your niche
Search Behavior | | BobGW0 -
Why do all traffic curves show a "saw tooth" pattern in Google Analytics
Greetings Mozzers This sounds like a dumb question, but it's bothering me just the same and I would like to think what the fine community of SEO experts at MOZ thinks I have taken a look at the traffic curve for about 20 different sites in very different industries (home improvement, wedding party supplies, pet feeding systems) and it seems to me that they all show a saw tooth pattern, more or less like the one below.
Search Behavior | | Masoko-T0 -
Using Google Analytics to See What Time of Day Visitors View My Site
Hi folks, My company has Google Analytics setup for all of our websites, but I am a bit stumped on something. Now, this may not be possible, but am I able to see what time of day visitors most frequently view my blog? I would like to optimize blog post publishing for when I know we have in influx of visitors, yet I cannot find this information on GA. Any input would be much appreciated. Regards,
Search Behavior | | Instabill
Meghan0 -
My rank down how can i recover
hi i am new here http://www.constructionhelpline.com/ last 2 year we are in no 2 in these keyword in google.co.uk cscs cscs card cscs test from last 3 - 4 months our ranking is down i don't know why this happen can anyone expert can guide us please Thanks
Search Behavior | | constructionhelpline0 -
Google Places rankings go away, but organic rankings stay the same / get better?
Hello, I hope you all can help me out here with the information I could provide. Anyways, the past number of months I have had 1 of our clients rank extremely high organically and on Google places. For example: My client is a law firm so if you search “CLIENTS-TOWN Attorney” they would come up organically on the first page and if you were in that town and search “CLIENTS-TOWN Attorney” or even just “Attorney” they would also come up in the Google Places list. Now for some reason starting a week ago I noticed they have completely disappeared from Google Places. No changes have been done to their site and everything is the same as it was. Their organic searches are the same if not better than before. Do you guys have any clue as to why this happened and how I could possibly turn this around? Thanks for your help in advance!
Search Behavior | | WhiteHat120