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  2. SEO Tactics
  3. On-Page Optimization
  4. Bullet Points or Full Sentences

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Bullet Points or Full Sentences

On-Page Optimization
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  • AHF_Furniture
    AHF_Furniture last edited by Feb 27, 2018, 2:39 PM

    We are a furniture retailer and are currently looking at redesigning the website. Would it have an effect on SEO if the product descriptions were turned into bullet points and if the length of text on each page was shortened?

    1 Reply Last reply Reply Quote 1
    • Andy.Drinkwater
      Andy.Drinkwater @EGOL last edited by Feb 28, 2018, 1:02 PM Feb 28, 2018, 1:02 PM

      Absolutely agree with Egol. This might not help with the SEO per se, but such a big SEO factor is how happy people are on the page itself. You might find by adding important bullets that you retain someone for longer, make them want to read further and then go on to make a purchase.

      Make the pages as good as is possible.

      -Andy

      1 Reply Last reply Reply Quote 1
      • jlwebb
        jlwebb last edited by Feb 27, 2018, 8:20 PM Feb 27, 2018, 8:20 PM

        Agree with the other two comments. I would add: Use bullet points to highlight key features and benefits. Use complete sentences to describe the product.

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by Feb 27, 2018, 3:07 PM Feb 27, 2018, 3:07 PM

          Amazon gives sellers five bullet points at the top of the product page, then a couple hundred words down below.

          We changed many of our retail pages to 1) a two or three sentence sales pitch; 2) several bullets (as many as needed); 3) an article format description that might include additional photos, the most commonly asked questions about the product.

          Andy.Drinkwater 1 Reply Last reply Feb 28, 2018, 1:02 PM Reply Quote 2
          • donsilvernail
            donsilvernail last edited by Feb 27, 2018, 2:58 PM Feb 27, 2018, 2:58 PM

            What you need to consider is search intent. Can you inform or educate the potential customers with bullet points? Do the bullet points answer all questions. If not then use full sentences. Shortened page may see a dip in SEO if the content no longer answers the users search intent. Be very careful when changing content or shortening content. Make sure you express all the reasons why the searcher landed on the page to begin within the shortened content. Are you shortening to remove fluff?

            Thanks,

            Don Silvernail

            1 Reply Last reply Reply Quote 1
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