My client redesigned their site. Once it went live, ALL of their rankings disappeared. Even branding. Help?
-
Does anybody know why this might happen? When we made the new site, we just changed the skins. The source code was the same, the content was the same.
Even when I search their brand name and their city, their URL won't show up.
When I search their URL into Google, it won't even pull up their homepage: it only pulls up /contact-us and some other subpages.
Any tips on what I should be looking out for?
-
Try using this extension, it's quite handy for highlighting issues.
https://chrome.google.com/webstore/detail/link-redirect-trace/nnpljppamoaalgkieeciijbcccohlpoh
Also, are you getting any issues highlighted in Search Console?
-
Did you implement an SSL? A link to the website could also help us diagnose the issue. It could have been caused by numerous reasons.
-
I will check the robots.txt and header metatags as your skin might come with NOROBOTS defaults metatag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help on how best to do a complicated site migration. Replacing certain pages with all new content and tools, and keeping the same URL's. The rest just need to disappear safely. Somehow.
I'm completely rebranding a website but keeping the same domain. All content will be replaced and it will use a different theme and mostly new plugins. I've been building the new site as a different site in Dev mode on WPEngine. This means it currently has a made-up domain that needs to replace the current site. I know I need to somehow redirect the content from the old version of the site. But I'm never going to use that content again. (I could transfer it to be a Dev site for the current domain and automatically replace it with the click of a button - just as another option.) What's the best way to replace blahblah.com with a completely new blahblah.com if I'm not using any of the old content? There are only about 4 URL'st, such as blahblah.com/contact hat will remain the same - with all content replaced. There are about 100 URL's that will no longer be in use or have any part of them ever used again. Can this be done safely?
Intermediate & Advanced SEO | | brickbatmove1 -
Google WMT/search console: Thousands of "Links to your site" even only one back-link from a website.
Hi, I can see in my search console that a website giving thousands of links to my site where hardly only one back-link from one of their page to our page. Why this is happening? Here is screenshot: http://imgur.com/a/VleUf
Intermediate & Advanced SEO | | vtmoz0 -
Brand in Title Tag - a Ranking Factor for Scaling Big Websites?
I'm in the middle of redesigning title tags on a large ecommerce site - approximately 9000 product pages. The old structure was -(product name/description) | (Website/Brand) So an example would be - Big League Chew - 13 oz. | Target - With 'Target' Being the site's brand and appearing on each. With Google's new Title Tag display, our title tags are too long now. Unfortunately, our Brand/Website is HUGE - over 18 characters. My question is two fold - 1. Is it OK to remove brand from the title tags of some particularly long names? Will this impact ranking? 2. Does Google look for brand in these title tags, and more specifically: brand consistency in title tags? I'd love to cut the brand out of some as the product name is the biggest click-through element by far - but I don't want to affect rankings. My 'gut' says that I should focus on clickthrough rate with title tags and cut brand where necessary. Does anyone have thoughts on this?
Intermediate & Advanced SEO | | Blenny0 -
Help me solve a keyword ranking mystery please
I posted this and had some help (thank you!) but found some new things, so I thought I'd just start a new thread so no info. is missed. Hi everyone, I'm new here 🙂 So far I've had wonderful success seo wise and none of the updates (Penguin nor Panda) affected any sites, until this one. For example, one site has 7 keywords I'm optimizing for. Out of those 7, all but 2 (and variations of the 2 - one word vs long-tail) completely tanked. These keywords were all on page 2/3. One of the two survivors never budged from page 2 (it's a brand keyword so I was very happy to finally get it to page 2) Now when I check rankings, the other terms show up in the 200-400 spots, but NOT for the URL I was optimizing for (category page) but instead for random products in the category. The only thing I've done differently with the 2 keywords that are still doing well, was focus - we did more link-building for those, but not an extreme amount. Never over-optimize. My question is, how did 2 survive and 5 are still floating up and down. Last night I saw one go up 122 spots, now today down 14. I'm really struggling with this. I just ran another diagnostic crawl here and the report found 0 errors and 0 warnings. I checked category content with a plagiarism checker and found some external duplicate content which I've already taken care of. No critical warnings/messages in WMT either. I'm stumped 😞 Thank you for any help.
Intermediate & Advanced SEO | | Freelancer130 -
Does Mobile optimised site improve ranking and how to index it faster?
Hi i have several question with regards to mobile optimised site: Does having a mobile optimised site improve ranking in SERP? How can we push/index mobile optimised sites to users searching on mobile sites faster? e.g. returning m.abc.com or abc.com/m to users seraching on mobile earlier.
Intermediate & Advanced SEO | | FWSBIO0 -
Hi my site dropped from page rank 4 to 0,
I have done everything the correct way and my site shouldnt break any guidelines can someone tell me where i can contact google and oppose this please? also can someone tell me if links play a part in this> of if this is something to do with the penguin update and my site has been wrongly effected? my url is below http://www.diamondwaste.co.uk/
Intermediate & Advanced SEO | | tommyboy70 -
Help with a Sticky Site
Hey Everyone - I work for a company that is just getting into SEO. We have had some successes, but one project lately has got us stumped. We have been working hard, but have been unable to make an impact in Google rankings with the following site: http://stoneycreekinn.com/locations/index.cfm/DesMoines We are trying to optimize for the keyword phrase, "des moines hotel" This hotel is a branch location of a hotel chain in the Midwest. *Note we've already moved up some other branch locations for this hotel chain successfully. We've used several tools including the SEOmoz tool and seem to have higher marks than those sites that rank above us in Google surprisingly. Any idea what we're missing? Thanks!
Intermediate & Advanced SEO | | markhope0 -
Can you advise why my site get outranked by sites with way less authority and so on
Hello SeoMoz, As a new member I first want to thank you guys for your service, seomoz is by far the best resource and toolbox I have ever found. I have a question, or more of a request if you could advise me on what I do wrong.
Intermediate & Advanced SEO | | DennisForte
I have a website: www.letsflycheaper.com with a Domain Authority of 80, and my target keywords are keywords like: cheap business class, business class flights.
My target page is: www.letsflycheaper.com/business-class.php. With all my keywords I am page 2 and I have a real hard time getting on the first page, but if I look at my competitors like: www.wholesale-flights.com with a Domain Authority of 'just' 50, crappy backlinks and so on, they are all on the first page with almost all of my keywords that I want to target. What do I do wrong? Can you maybe give me a couple tips on where I should focus on more? Hopefully you guys can help me... Kind Regards, Ramon van Meer0