Link with Anchor to header of the page: Keyword is ranking
-
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links
Thier strategy is the more local long tail that includes "near me"
Have you guys ever seen this
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/They are ranking for these keywords ( Top 3 nationally )
- iphone 6 repair near me
- iphone 7 repair near me
I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?
-
Hi Jonathan,
I hope that I can (at least partially) answer your question.
We know that great content and positive engagement metrics are far more important than basic optimisation strategies like keywords in H1 or the URL. So, whilst some of the SEO 'low hanging fruit' is missing it actually counts for relatively little.
I've had a quick look at the page and there's a lot of very detailed content that looks like it will do a good job of being useful / helpful to users.
The challenge would be to create content that's even better, easier or more useful than this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broad keyword use
It seems that the broad keyword use is not very accurate. I have 3 very similar keywords: Dive Florida, scuba diving in Florida, Florida scuba diving. Why does the program not recognise them as broad usage when assessing the page title? And if the program cannot understand broad usage terms, how confident can we be that the program can properly measure for keyword stuffing?
White Hat / Black Hat SEO | | Zambezikid0 -
SEO - All topic related pages in same directory?
Hey Mozzers, How would you structure the following pages for SEO. The site is a multi-product / multi-topic site, but all pages in this example are based on a single topic - CRM Software: CRM Software product CRM Software related blog post 1 CRM Software related blog post 2 CRM Software related blog post 3 CRM Software downloadable resource 1 CRM Software downloadable resource 2 CRM Software downloadable resource 3 I know building directory pyramids is a bit old hat nowadays, but I still see the odd website organising the above pages, as follows: /crm-software /crm-software/crm-blog-post-1 /crm-software/crm-blog-post-2 /crm-software/crm-blog-post-3 /crm-software/crm-resource-1 /crm-software/crm-resource-2 /crm-software/crm-resource-3 However, I'm more inclined to apply a more logical structure, as follows: /crm-software /blog/crm-blog-post-1 /blog/crm-blog-post-2 /blog/crm-blog-post-3 /resources/crm-resource-1 /resources/crm-resource-2 /resources/crm-resource-3 What would you say is SEO best practice? Thanks!
White Hat / Black Hat SEO | | Zoope0 -
How to dismantle a link building scheme?
My team performs SEO only in the real estate space. While doing some research recently we came across a semi-elaborate link building scheme by one of our competitors. This SEO firm built a dummy real estate resource site with lots of general content, nofollow links to brands (e.g. NYT, Fannie Mae etc.) for validation and links for high-valued keywords pointing to their clients' sites. Basically the whole site is a clever front to help their clients rank. Still, it seems to be working for them (at least for now), which I'm guessing is due to lack of strong competition and the site being quite old. Oh, and they also charge to become "affiliates" on the site, i.e. paid links disguised as non-paid. I reported the scheme via the Search Console. Anything else we could do? Have any of you had experience dealing with this kind of link scheming before? Any guidance is appreciated. Thank you!
White Hat / Black Hat SEO | | willthefrench0 -
About link building in 2015?
I don't think we still can use the same link buildings tools of years ago. So, how relevant is this article (from 2009):
White Hat / Black Hat SEO | | nans
http://moz.com/blog/17-ways-search-engines-judge-the-value-of-a-link Or is there any update? Nancy1 -
Our ranking as not returned after penalty, Why?
Hi, We have had a Google action against us for over a year. After many "SEO Company's" we found someone who help us remove (December 2013) the action. Which was due to our bad back link profile. We have 100% improved our content for our website, as Google has requested. We are active within social media, we add relevant content to our blog and we clean up our desk after we finish work 🙂 After looking at Moz tools we have great results, sometimes even better than our competitors. But we are still not getting or improving on our traffic, if anything its decreasing. Is anyone else in the same position? or has anyone recovered from a similar situation? Josh
White Hat / Black Hat SEO | | JoshuaKersh0 -
Is horizontal hashtag linking between 4 different information text pages with a canonical tag to the URL with no hashtag, a White Hat SEO practice?
Hey guys, I need help. hope it is a simple question : if I have horizontal 4 text pages which you move between through hashtag links, while staying on the same page in user experience, can I canonical tag the URL free of hashtags as the canonical page URL ? is this white hat acceptable practice? and will this help "Adding the Value", search queries, and therefore rank power to the canonical URL in this case? hoping for your answers. Best Regards, and thanks in advance!
White Hat / Black Hat SEO | | Muhammad_Jabali0 -
How to Handle Sketchy Inbound Links to Forum Profile Pages
Hey Everyone, we recently discovered that one of our craft-related websites has a bunch of spam profiles with very sketchy backlink profiles. I just discovered this by looking at the Top Pages report in OpenSiteExplorer.org for our site, and noticed that a good chunk of our top pages are viagra/levitra/etc. type forum profile pages with loads of backlinks from sketchy websites (porn sites, sketchy link farms, etc.). So, some spambot has been building profiles on our site and then building backlinks to those profiles. Now, my question is...we can delete all these profiles, but how should we handle all of these sketchy inbound links? If all of the spam forum profile pages produce true 404 Error pages (when we delete them), will that evaporate the link equity? Or, could we still get penalized by Google? Do we need to use the Link Disavow tool? Also note that these forum profile pages have all been set to "noindex,nofollow" months ago. Not sure how that affects things. This is going to be a time waster for me, but I want to ensure that we don't get penalized. Thanks for your advice!
White Hat / Black Hat SEO | | M_D_Golden_Peak0 -
Removing Unnatural Link Penalties
As soon as I began working in my current position at my current company I noticed my predecessor's tendency towards buying link packages from blackhat companies... I knew we were being penalized, and had to prove to him that we needed to halt those campaigns immediately and try our darndest to remove all poison links from the internet. I did convince him and began the process. There was 57% of our backlinks tied to the same anchor phrase with 836 domains linking to the same phrase, same page. Today there are 643 of those links remaining. So I have hit a large number of them, but not nearly enough. So now I am getting messages from Google announcing that our site has been hit with an unnatural link penalty. I haven't really seen the results of this yet in the keywords I am trying to rank for, but fear it will hurt very soon and know that I could be doing better in the meantime. I really don't know what to do next. I've tried the whole "contact the webmasters" technique and maybe have had 1/100 agree to remove our links. They all want money or don't respond.. Do I really need to use this Disavow tool?
White Hat / Black Hat SEO | | jesse-landry
I hear mixed things about it.. Anybody with experience here like to share their stories? Thanks for the moral support!0