Are Meta-descriptions important for blogs?
-
I am tasked with optimizing an existing sites SEO. I have added meta's to all the menu pages, however they have blog section with over 700 posts. How important are meta descriptions when it comes to a websites blog? Do I need to take the time to go through 700+ blog posts and create unique meta descriptions for each one?
-
Yes, as your question for 700 posts to write descriptions for all those I would say yes. For your website overall ranking you must write the description for all page uniquely.
-
Hi Bek,
You surely would not have to add meta descriptions to all 700, however i would look at the posts that get the most traffic and are still relevant and find ways to improve the technical seo to these posts. You may also try to update non-performing posts with meta descriptions and technical seo if you feel they are important to the brand.
Thanks,
Don Silvernail
-
Hi Bek,
The short answer is that updating meta descriptions will have zero impact directly on how well these pages rank, however a more compelling meta description combined with a pretty URL and a decent title tag will help boost click-thru-rate (CTR).
CTR as a ranking factor is the latest Google Conspiracy theories amongst SEOs. Google denies they use SERP data however a lot of professional (including I believe Rand Fishkin, founder of Moz) disagree with this assertion based on their experiences...
So basically updating metas could have an indirect benefit for ranking, but mostly there will be zero impact and thus wouldn't be worth prioritizing over high-impact SEO activities.
If you had to update some, I'f urge that you evaluate which pages already rank on the first page and prioritize them for the best chance of a direct impact.
Or again if you have limited time, just focus on the title tags themselves. These will have the biggest impact!
More Info: https://moz.com/learn/seo/title-tag
I hope this sort of helps and puts you on the right path,
Nick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
Meta Keywords is relevant in SEO yet ?
Hello, meta keywords is relevant to use in SEO yet? If yes, how many words is recommended to use? Regards, Leandro
Algorithm Updates | | lmoraes0 -
Are titles on images still important for SEO?
We're doing research on image optimization and wanted to ask the MOZ community if you think having titles on images are still important for SEO if you have descriptive ALT text.
Algorithm Updates | | EvolveCreative0 -
What to do with old, outdated and light content on a blog?
So there's a blog I recently took over - that over the past 2 years has great content. However, with their 800+ published posts. I'd say that 250-300 posts are light in content, that's nothing more than a small paragraph with no real specificity on what its about - more like general updates. Now what would best practice be; optimizing all of the posts or deleting the posts and 301'ing the URL to another post/the root?
Algorithm Updates | | simplycary0 -
How important is Social Media for building domain authority / Google rankings? Are there any cases?
I really would like to know if someone tested the importance of Social Media for Google rankings.
Algorithm Updates | | Seeders
Are there some sites who build authority only by doing good social media?
Ofcourse, I know it is all about the mix (content, linkbuilding, social media, etc.) but how important is it?
I know many sites who rank good without any form of social media, but I do not know any sites who do only social media and rank high. I hope there are some good cases which give good insight. ps. I know it becomes more and more important...0 -
Importance of Links for Local Search
**According to an article about the "no no's for local SEO" links are not very important. Here is an excerpt: "**Local SEO is very different when compared to traditional SEO. The importance of backlinks in local SEO isn’t as important. In other words, links simply don’t matter as much when it comes to local SEO. Googles’ local search algorithm treats links completely differently than its standard algorithm." How accurate is this statement? Wouldn't more links help your local pages rank better in non-local organic results such as the results outside of the new carousel?
Algorithm Updates | | pbhatt0 -
Meta description & Meta keywords
Good morning, One of our HTML experts, just told me that Google is not reading meta keywords or meta description - and they (or one of them) are no longer part of my website SEO ranking Do you know where can i read about it? Are other SE do look at these parameters? Thank you SEOWiseUs
Algorithm Updates | | iivgi1 -
Is Bing an Important search engine for traffic
Hi I would like to know if Bing is an important search engine for traffic. I have submitted my site to bing http://www.chesterhypnotherapy.com which is currently off line as i have just transfered it to a new hosting company and i have found in the past that i get very little traffic from it. On average i would say i get around five a day where as with google i gets lots of traffic. I have submitted a site map to bing but that has not increased traffic. Can anyone let me know for bing is an important search engine if you are targeting customers from the UK and if it is, does anyone have any ideas of how to increase traffic through bing
Algorithm Updates | | ClaireH-1848860
