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  4. How To Avoid Redirect Chains When Switching From http to https

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How To Avoid Redirect Chains When Switching From http to https

On-Page Optimization
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  • BWiseContractors
    BWiseContractors last edited by Mar 29, 2019, 3:40 PM

    I have been working on on-page SEO which has involved switching from http to https, and renaming URLs. I am running in to issues with redirect chains. Here is a scenario:

    Old URL: http://bwisecontractors.ca/products/decks-and-deck-covers/

    New URL: https://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/

    Since I already created the redirect addressing the redirecting from http to https for the root domain: (http://bwisecontractors.ca to https://bwisecontractors.ca), should the redirect for the above be

    http://bwisecontractors.ca/products/decks-and-deck-covers/ to https://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ ,

    or should it be

    http://bwisecontractors.ca/products/decks-and-deck-covers/ to http://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ (and the root domain redirect will take care of going from http to https)

    1 Reply Last reply Reply Quote 0
    • BWiseContractors
      BWiseContractors @ClaytonJ last edited by Apr 1, 2019, 11:09 AM Apr 1, 2019, 11:09 AM

      Thanks for the info! One of the issues I have been dealing with is speed. Good to know addressing the redirects chain will help with this as well.

      1 Reply Last reply Reply Quote 0
      • BWiseContractors
        BWiseContractors @Joseph-Green-SEO last edited by Apr 1, 2019, 11:06 AM Apr 1, 2019, 11:06 AM

        Thanks for the feedback! Now that I know the proper way to redirect, I can determine the cause of the redirect chains.

        1 Reply Last reply Reply Quote 0
        • ClaytonJ
          ClaytonJ last edited by Mar 30, 2019, 12:37 AM Mar 30, 2019, 12:37 AM

          As per Yoseprgr the first option. Re-direct chains negatively impact on page speed and crawlability.  Hence the one chain re-direct is optimum. Google published a video - think Matt Cutts stating - they do not crawl after 4-5 redirects.  SO taking into account loss of link equity, google recommendations and speed impact - the direct link is optimum.

          Hope that helps.

          BWiseContractors 1 Reply Last reply Apr 1, 2019, 11:09 AM Reply Quote 1
          • Joseph-Green-SEO
            Joseph-Green-SEO Subscriber last edited by Mar 29, 2019, 8:52 PM Mar 29, 2019, 8:45 PM

            You should redirect it as in your first example. A click on any url  should reach its destination URL within a single redirect. A chain of redirects is creating problems with speed and crawl efficiency.

            Every page should be redirected to it's corresponding https page directly.

            BWiseContractors 1 Reply Last reply Apr 1, 2019, 11:06 AM Reply Quote 1
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