Shifting target keyword to a new page, how do we rank the internal page?
-
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
-
There is no big difference between optimizing in general and your case. You have to be sure that there is no Cannibalization. So be sure you decrease the optimization of your homepage. And of course you have to:
-
get both urls crawled. Otherwise it couldn't be possible (but you managed that allready)
-
its a hard move, Search Engines need to see the new content well linked, and finally understand, that the content is gone frome home
-
Link from home to the new page, just to show where the new page is
It is hard because the homepage is easier to rank. But it doesn’t make sense for all your keywords. Also means - it is harder to rank with you new service page. Whatever made you rank on 6-7 is maybe not enaugh for a new sub-page. Make it faster, more useful everything to provide the best answer. Get some natural Links may also help
I had the same thing 2 or 3 years ago. Fact is, the new Page is finally in Top 3. It just took a few weeks (so it is possible). I did everything to make pretty clear where the stuff is gone. But the homepage (linking with exact match anchor to the new page) is still in top 5.. The content is less good optimized or better, just gone to the new page. It somehow looks like google doesn’t want to forget. Ok the User will find the link, maybe that is one reason.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword stuffing when brand includes keyword
Hi If you have managed to combine brand name with primary target keyword do you still need pay attention to on page keyword stuffing ? since one would expect plenty of brand references in the body copy ? Or is it still best to reduce instances of the keyword aspect ? For example if site is called 'Franks Service Centres' and you have lots/too many instances of 'service centres' in the body copy a/c to MA on-page grader, should you reduce some instances of the kw ? All Best
On-Page Optimization | | Dan-Lawrence
Dan0 -
New google serps page design
hi i know title length displayed is now based on pixels rather than character but still thought safe to have titles up to 70 characters long before they are truncated i see that on the new G serps designed pages titles that were showing in full on old design (without truncation) are now being truncated. As in same title shows fine (displays in full) on old design serps but truncated on new designed page Anyone else notice this ? Cheers Dan
On-Page Optimization | | Dan-Lawrence1 -
Ecommerce internal search results pages
I'm working on a ecommerce site that allows product search results pages to be sorted a variety of ways (best selling, newest, by price). Each of these search filters creates a new url i.e. /all/best/1 and /all/best/2; /all/new/1 and /all/new/2; etc. These search results pages have been indexed and the site is receiving enough organic traffic from these pages that I don't want to add noindex,follow to them. I am planning on implementing rel=prev,rel=next for each filter, but I'm concerned about duplicate content considering I can't create unique meta data for each page. Should I canonical all pages to the first search results page without filters applied? Or any other ideas on how I should proceed?
On-Page Optimization | | ang0 -
I have two pages ranking for the same keyword.
The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?
On-Page Optimization | | Aftermath_SEO0 -
Yesterday our site had a page rank of 5, today not ranked.
All pages on our site as of today are showing current page is not ranked by google, we have been page rank 5 for about 4 years now, we still seem to be showing in google searches. Anyone have any ideas as to why?
On-Page Optimization | | wcuk0 -
Why a page with an On Page A grade has a less good rank than a page with a F grade?
Why a page with an On Page A grade is ranked 17 in Google when the home page with a F grade is ranked 9 ? Thanks
On-Page Optimization | | Amadeus_eBC0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0