Running Google Ad Grants? How Much Is Your Monthly Spend?
-
Hi all - here's a question for everyone running Google Ads through the Ad Grant. How much of the $10,000 available to your account per month do you actually end up spending? I'm trying to see if I am in line with others in the industry. Would you mind sharing with me the type of nonprofit and the amount you're able to spend of the grant per month, on average?
Thank you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Subdomain in sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
When to switch off AdWords ads in your channel mix?
My question is actually Inspired by that very good article: https://moz.com/blog/google-organic-clicks-shifting-to-paid that I read this morning. Present situation: For a specific and valuable non-branded keyword combination (2-3 words) we rank: Google Adwords: position 1 Local Pack (with maps): position 1 Organic Search: position 3-5, lately more 5-6 Question?: Is it still worth having AdWords ads or not there? How to evaluate if we could do without AdWords? Any algorithm, experiment, thought that would help find out? We know our average cost per lead for the different channels. Just to leave away AdWords ads for a certain time is not really an option nor would that statistically mean anything, i.e. if we skip AdWords and have the same number of leads after that and compare it with the months before (with AdWords) that could also be due to other reasons (seasonal aspects, etc.). Put in other words: if we skip AdWords people would still click (more) on our other two search results (local & organic). I am not sure if the additional leads coming from AdWords outweigh the cost we have for that. Would love to know your thoughts about that. Thanks a lot for your input in advance. Cheers, Cesare
Paid Search Marketing | | Cesare.Marchetti0 -
Google Account verification requires phone number - too many clients!
Hello, all! I like to create a Google Account for my smaller clients, so that I can associate Analytics, AdWords, GMB, etc. all with the same account. Problem: I've used my phone number too many times, so I can't get the new account verified. I've also used all three of the other phones in our family. 🙂 I tried using the "Burner" iPhone app to create a new number, but apparently the all-knowing Google even has info on phone numbers, as it returned "This phone number cannot be used for verification." I'm sure that there's an obvious solution out there - who among you has found it, and is willing to share?! 🙂
Paid Search Marketing | | measurableROI0 -
Do only paid adwords appear in google shopping
Does anyone know if we have to have a paid addwords campain for our products to appear in google shopping. We have a feed set up for google shopping. We have addwords campaigns running for google. But our products do not seem to appear in google shopping. Any advise on how to get them there?
Paid Search Marketing | | CostumeD0 -
Blocking google adwords on google.com?
Is there any chance to block google adwords (not google adsense) firefox/chrome/internet explorer 🙂
Paid Search Marketing | | FCRMediaLietuva0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
Google CPP
I'm having some issues setting up a Google CPP extension, and am looking for help. I just set up a new ad group with a call extension. The bid for CPP is high enough to cover the adword bid plus $1 for the call. However, it is saying that the ad is ineligible. Research is leading me to believe that you need to have 25-40 clicks on an ad in a month in order to qualify. This will be difficult provided the budget and style of the ad. I also have another ad group under the same campaign. That has 79 clicks in the last month. Google is marking this ad as ineligible as well. What do I need to do to make the ad eligible? Anyone have some advice or something that I've missed? The ad extension itself and phone number have been approved. Thanks again for your help!
Paid Search Marketing | | DeliaAssociates0