How to answer questions when there no questions for my keyword
-
Hello,
Let's say I want to rank on "Alsace bike tour" whatever tool I use Moz keyword explorer, google suggest , keyword.io, answer the public ... there are not questions... so... what do I need to answer ? I imagine that for google there are some questions more relevant than others ? Should I answer do I need to bring my own bike or where will I go... ? and will google give me "points " for answering those questions even though people don't have questions...
For the keyword title tag, it is easy, people ask the character limit, title tag generator and so on but for may keywords like that ones I am targeting people have NO Questions !
Thank you,
-
Well the questions you need to answer are the ones that your target audience are asking! You don't get Google Points just for answering questions!
Don't fall into the trap of creating the kind of Frequently Asked Questions page where none of your target audience care about any of the questions! You see this a lot when businesses take a very internal perspective and forget who they're meant to be talking to!
Don't waste your take creating content around questions that nobody is asking!
There's a couple of things to consider here:
1. What are the questions you need to answer on the landing page in order to get visitors to convert or take the next action. (How much does it cost, etc)
2. Then there are broader questions for which you want to try and get a slice of the traffic (eg: where's the best place to hire bikes in alsace etc... )
If you're got access to search console you can look for queries that contain question related words ("how, why, where, when, what etc).
You can also use these in search queries too. For example "inurl:how alsace bike" got me "How long is the Alsace wine route?" and more. Also, do take a look at the pages that appear in the search results for ideas too.
Keep an eye on the related searches displayed in the search results as well.
I have found that it's useful to have a friendly chat with the the business owner/sales people - they can usually (but not always!) give you some insights into the questions that are important to potential customers.
For many topics, the questions that people are are going to be the same as similar topics so taking a look at your direct competitors or site's with similar offerings can help you generate ideas.
If you've got site search set up on the site make sure you're capturing the searches people are doing there, again that can help give you some ideas.
If you've got a chat widget enabled on the site, it's worth seeing if you can get your hands on the transcripts or questions that are being asked there.
You might also consider carrying out a survey, particularly if you've got a good social media following / subscriber list.
Doug.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Length for ranking, is it keyword dependant ?
Is the time it takes to rank keyword dependant ? in other word does it take more time for a page to rank on a keyword that has 5000 request a month than for a page to rank on a keyword that has 50 requests a month ?
Intermediate & Advanced SEO | | seoanalytics1 -
Keyword ranking verse all other data
Hi there I have just joined Moz so I am not sure if i am doing a good job of analysing all the data, but from what i can see i have a few questions: 1. I seem to have a fairly high visibility compared to a few other competitors 2. All the other competitors i am looking at have a much lower domain authority 3. I win the link metrics in all categories compared to my competitors 4. I have a page optimisation score of 94 5. I dont have any crawl issues (except that i just changed to https and i believe there is a synching issue with Moz and cloud flare..) YET I barely rank for any of the main keyword in my industry.... Kitchen, New Kitchen, Kitchen Renovation etc. I also have a page optimisation score of 94 for related keywords. I feel like i am really missing a big point and was hoping I could get your expert thoughts on this 🙂 Thanks so much! PS my domain is www.bluetea.com.au
Intermediate & Advanced SEO | | bluetea0 -
Mega Good Bulk Keyword Tool
I have over 1000 keywords to sort out , I need a tool that picks up on variations and symmons. Does anyone know of a very good tool that is available? If not I'll do it the long way round with Excel 😞
Intermediate & Advanced SEO | | seoman100 -
Links Questions and advice?
I have a website which has a fair few link assets that are doing very well (a lot of really powerful sites have link to them with follow links) but my commercial pages are not doing as well as a lot of sites without any other investment than (mediocre) links direct to there commercial pages with at least 10% of them carrying the money anchor text. Even pages we have had a few links for with generalized real anchor text and reasonable links do not do as well as the above due to none of them carrying the money keyword? Is it me or does google still rely on links to the commercial page and keywords with anchor text to match the money term?
Intermediate & Advanced SEO | | BobAnderson0 -
Google’s Hummingbird and Keyword Cannibalization
My client wants to have keywords added on every product with the product name , apparently some seo guru told him that hummingbird is all about key phrases and long tail keywords. As i know hummingbird lends to understand the intent and contextual meaning of the query. The issue is if I add the keywords on for e.g oak furniture on all of my product title,And we are using zen-cart platform and it will change the internal anchor text on the product listing page. It will cause a Cannibalization issue. Question1. I just need help to reply to client that adding keyword can cause detrimental to ranking. Question 2. If i am wrong then do we need to re optimise the site. I have read http://moz.com/blog/how-to-solve-keyword-cannibalization Many thanks.
Intermediate & Advanced SEO | | Adnan.Hassan.Khan0 -
Keyword Research: How best to target keywords without using a region as part of the search query.
When doing keyword research and trying to rank for a keyword. I am wondering if we need to localize the query by adding a city to it. For example Phoenix Web Design vs. just targeting web design since Google is localizing search results now. Then when creating content and optimizing the site do we just put the keyword in the title and page content or do we also add the region/city to the keyword phrase? Any insight would be appreciated.
Intermediate & Advanced SEO | | hireawizseo0 -
URL Keyword Structure and Importance
Hey Guys, I've done quite a bit of research on this but still can't decide what the correct answer is, so was hoping the Moz community might be able to give some clarification. Say I have a URL **www.yourdomain.com/product/domain-names **is there any benefit in changing my site's backend structure (a relatively lengthly process) so the URL can read **www.yourdomain.com/domain-names **without the 'product' slug? I understand keywords in the URL can have a small impact on SEO, but does the positioning to this degree play any part? Any advice would be great.
Intermediate & Advanced SEO | | paragongroup
Cheers.0 -
Best Keywords for my local niche
Hello, I'm a health coach helping people with multiple sclerosis. Here's my website: bobweikel(dot)com What do you think the top 4 local keywords would be for my niche? I'm in Boise ID. I'm thinking MS Boise MS Boise Idaho Multiple Sclerosis Boise Multiple Sclerosis Boise Idaho With your intuition, do you think these are valuable keywords for a coaching site? Also, can you think of any other keywords? I want this 100% white hat (no cloaking, for instance)
Intermediate & Advanced SEO | | BobGW0