What factors are effecting our rank?
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Can anyone shed some light on why this might be?
Our website has a higher DA and PA yet the competition rank higher for some keywords. Even though our on page grader is higher or marginally different.
**Our Website **
- DA - 13
- PA - 20
- Keywords - 390
- Linking Domains - 24
- Total Inbound - 37
- Follow - 14
Competitor
- DA - 8
- PA - 15
- Keywords - 640
- Linking Domains - 12
- Total Inbound - 79
- Follow - 65
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There are a lot of factors that could be affecting your rank, and not all of them are calculated by Moz, as Moz is only giving an estimation.
I would also like to note that since the competitor has more inbound links, and more of them are Follow links, then it is possible that the links are transferring more authority to them than they are to you.
My main theory would be that the ranking difference is mainly caused either by the link quality or by the effort in ranking pages in contrast to the homepage. If you have a page/post related to a specific keyword, it would be better targeted than the homepage which has a more general subject and could rank higher with fewer backlinks.
Having a look at the site would make us give a better estimate on where there is space for improvement to increase the ranking, as the listed details are just a small part of the larger picture.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
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