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    4. Schema for Plastic Surgery Procedure

    Moz Q&A is closed.

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    Schema for Plastic Surgery Procedure

    Algorithm Updates
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    • individualmarketing
      individualmarketing last edited by

      Hi, i am doing Schema and don't know what type of property i should use for treatments like liposuction or botox or stuff like that. Would you use MedicalProcedure Markup?

      Thanks for helping me.

      1 Reply Last reply Reply Quote 0
      • BlueprintMarketing
        BlueprintMarketing @individualmarketing last edited by

        I would only use a specific schema on specific pages

        it adds to the site gives google a way to show the content/data in new ways

        Like the home page should have Local Plastic Surgery markup

        The blog should have post markup

        The contact us page should have  local business mark up as well with the address never mark up any content that's not visible to google. Meaning visible to you as well.

        Take a look.

        https://moz.com/blog/structured-data-for-seo-1

        https://moz.com/blog/structured-data-for-seo-2

        https://yoast.com/what-is-structured-data/

        Sincerely,

        Tom

        1 Reply Last reply Reply Quote 0
        • individualmarketing
          individualmarketing @BlueprintMarketing last edited by

          Hi, thanks for your detailed answer.

          The only reason why i want to do that is to make clear, that the service liposuction is on this page to enhance rankings. If it doesn't make an seo difference i would  totally skip it but i read an article that this should help to boost them. To make the page shop with reviews is not my goal since i would have to make 34 markups for 34 services.

          Would you use the Plastic Surgery markup on all pages or only on specific ones?

          Thanks, Ronald

          BlueprintMarketing 1 Reply Last reply Reply Quote 0
          • BlueprintMarketing
            BlueprintMarketing last edited by

            PS

            I would not mark up liposuction simply because it would only be marked up in a review or something like that it's not a profession it's very unlikely that it will actually be Schema.org/liposuction

            Use /PlasticSurgery

            It will cover everything like liposuction and other plastic surgery related content.

            All the best, Tom

            individualmarketing 1 Reply Last reply Reply Quote 0
            • BlueprintMarketing
              BlueprintMarketing last edited by

              PlasticSurgery

              Thing > Organization > LocalBusiness > MedicalBusiness > PlasticSurgery

              Thing > Place > LocalBusiness > MedicalBusiness > PlasticSurgery

              A specific branch of medical science that pertains to therapeutic or cosmetic repair or re-formation of missing, injured or malformed tissues or body parts by manual and instrumental means.<label for="morecheck"></label>

              • Canonical URL: http://schema.org/PlasticSurgery

              I used https://www.rankranger.com/schema-markup-generator Go local then medical specialty

              Then picked Local then medical from a drop-down (see https://imgur.com/AshLea7.png )

              Please read the three URLs below keep in mind the community question that was answered spectacularly was answered when JSON-LD was not the standard. Regardless the answer still  makes a lot of sense

              • https://schema.org/PlasticSurgery
              • https://readtiger.com/https/schema.org/MedicalSpecialty
              • https://moz.com/community/q/how-to-create-schema-for-medical-specialties-services

              Hope This helps,

              Tom

              AshLea7.png

              1 Reply Last reply Reply Quote 0
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