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  4. Schema for Plastic Surgery Procedure

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Schema for Plastic Surgery Procedure

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  • individualmarketing
    individualmarketing last edited by Feb 21, 2020, 4:58 PM

    Hi, i am doing Schema and don't know what type of property i should use for treatments like liposuction or botox or stuff like that. Would you use MedicalProcedure Markup?

    Thanks for helping me.

    1 Reply Last reply Reply Quote 0
    • BlueprintMarketing
      BlueprintMarketing @individualmarketing last edited by Feb 26, 2020, 7:02 PM Feb 26, 2020, 7:02 PM

      I would only use a specific schema on specific pages

      it adds to the site gives google a way to show the content/data in new ways

      Like the home page should have Local Plastic Surgery markup

      The blog should have post markup

      The contact us page should have  local business mark up as well with the address never mark up any content that's not visible to google. Meaning visible to you as well.

      Take a look.

      https://moz.com/blog/structured-data-for-seo-1

      https://moz.com/blog/structured-data-for-seo-2

      https://yoast.com/what-is-structured-data/

      Sincerely,

      Tom

      1 Reply Last reply Reply Quote 0
      • individualmarketing
        individualmarketing @BlueprintMarketing last edited by Feb 22, 2020, 7:15 AM Feb 22, 2020, 7:02 AM

        Hi, thanks for your detailed answer.

        The only reason why i want to do that is to make clear, that the service liposuction is on this page to enhance rankings. If it doesn't make an seo difference i would  totally skip it but i read an article that this should help to boost them. To make the page shop with reviews is not my goal since i would have to make 34 markups for 34 services.

        Would you use the Plastic Surgery markup on all pages or only on specific ones?

        Thanks, Ronald

        BlueprintMarketing 1 Reply Last reply Feb 26, 2020, 7:02 PM Reply Quote 0
        • BlueprintMarketing
          BlueprintMarketing last edited by Feb 22, 2020, 4:01 AM Feb 22, 2020, 4:01 AM

          PS

          I would not mark up liposuction simply because it would only be marked up in a review or something like that it's not a profession it's very unlikely that it will actually be Schema.org/liposuction

          Use /PlasticSurgery

          It will cover everything like liposuction and other plastic surgery related content.

          All the best, Tom

          individualmarketing 1 Reply Last reply Feb 22, 2020, 7:02 AM Reply Quote 0
          • BlueprintMarketing
            BlueprintMarketing last edited by Feb 22, 2020, 4:06 AM Feb 22, 2020, 3:47 AM

            PlasticSurgery

            Thing > Organization > LocalBusiness > MedicalBusiness > PlasticSurgery

            Thing > Place > LocalBusiness > MedicalBusiness > PlasticSurgery

            A specific branch of medical science that pertains to therapeutic or cosmetic repair or re-formation of missing, injured or malformed tissues or body parts by manual and instrumental means.<label for="morecheck"></label>

            • Canonical URL: http://schema.org/PlasticSurgery

            I used https://www.rankranger.com/schema-markup-generator Go local then medical specialty

            Then picked Local then medical from a drop-down (see https://imgur.com/AshLea7.png )

            Please read the three URLs below keep in mind the community question that was answered spectacularly was answered when JSON-LD was not the standard. Regardless the answer still  makes a lot of sense

            • https://schema.org/PlasticSurgery
            • https://readtiger.com/https/schema.org/MedicalSpecialty
            • https://moz.com/community/q/how-to-create-schema-for-medical-specialties-services

            Hope This helps,

            Tom

            AshLea7.png

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