Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Search Console data include GMB traffic? Branded CTR is 37.8%- Good or Bad?
-
Hey all,
Per Search Console our branded keyword CTR is 37.8%. But when that keyword is searched our GMB listing shows up on top of the #1 result. For the same 90 day period GMB shows another 35% visits to our GMB (based on the number of impressions and visits to our GMB page) listing when the same keyword is searched.
My question is this. Does Search console data include clicks that came from our GMB listing or not? My thinking is like this: If GMB traffic is not calculated in search console then it means that 72.8% of people looking for our brand will end up on our site on way or another 9organic #1 result plus GMB listing visits)
We are also doing PPC for this very keyword that has gets almost 20% of the remaining traffic. So after adding all up we are loosing about 8% of our branded traffic to people who are doing adwords. When you search our brand you normally see 2, 3 competitor's adwords ads.
Does anyone know how this works exactly? And if you don't mind sharing your branded keyword CTR's, so I can compare to ours please. I would love to compare to a site that actually has a GMB listing ranking for the same keyword
Thanks in advance,
Davit
-
I had another thought
If you have linked your Google Ads with the Search Console then you could check the paid and organic report (in ads -> reports -> predefined -> basic -> paid & organic) - I think this "should" actually give you the numbers you want. This assumes that the search console data is measuring GMB clicks correctly with UTM tracking AND that data is being imported as is into Google Ads)
I am going to check it now since we have accounts where the search console is linked with ads, and accounts that use UTM tracking in their GMB listing - but none that have BOTH. If you find that it works and you can verify the above really does appear to give a clear indication of total Ads + Organic + GMB clicks then please do confirm
-
Hi Davit!
It gets a bit complicated quite quickly but for what it is worth check out this post:
https://searchengineland.com/3-reasons-why-google-my-business-search-queries-dont-match-search-console-306294I can confirm that you can see GMB links (and clicks etc) from within Search Console if you have enabled UTM tracking on your GMB link as described in the article. So yes, it looks like Search Console includes GMB data (at least to some degree).
The difference between the 'impressions' recorded in Search Console and the 'users' recorded in GMB probably means that you are never going to have a satisfactory answer to your absolute branded click through rate. For what it is worth we usually see similar number to yours in terms of click throughs from branded queries in search console, but I think so much depends a lot on industry, brand awareness, competitor ads etc that maybe it is not worth sweating over.
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Abnormally High Direct Traffic Volume
We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels. I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?
Reporting & Analytics | | graceflack 01 -
Google Search Console not loading some resources
When I check an URL with Search Console it cannot load some page resources, even from other domains (like: ssl.google-analytics.com, www.facebook.com and www.google-analytics.com).
Reporting & Analytics | | TottiataHUN
Have any of you experienced this issue?
Steps to reproduce: open Google Search Console check an URL click "View crawled page" link select "More info" tab click "Page resources" {?}/{?} couldn't be loaded When I check the listed resources, all of them can be loaded from a web browser.
So I do not understand why Google cannot load them.
And there is no additional info why the resources could not be loaded.
Any ideas? google-search-console-other-error-1.png google-search-console-other-error-2.png0 -
How to change domains in Google Analytics without losing the data
Hi there, We recently changed our domain from .COM to .NET so that all our subdomains from external pages matched. Right now in Google Console we have our new .NET website being tracked, but in GA we are still tracking .COM. It is also causing issues with MOZ crawling our site because of the .COM/.NET discrepancy. My question is what is the best way to change our Google Analytics from .COM to .NET without losing historical data and what considerations do we need to change before implementing this? Our team was concerned that just downloading the old data would be too vast and it we wouldn't be able to continue manipulating it dynamically in GA. Thanks!!
Reporting & Analytics | | cPanel-LLC.0 -
Losing referrer data on http link that redirects to an https site when on an https site. Is this typical or is something else going on here?
I am trying to resolve a referral data issue. Our client noticed that their referrals from one of their sites to another had dropped to almost nothing from being their top referrer. The referring site SiteA which is an HTTPs site, held a link to SiteB, which is also an HTTPs site, so there should be no loss, however the link to SiteB on SiteA had the HTTP protocol. When we changed the link to the HTTPs protocol, the referrals started flowing in. Is this typical? If the 301 redirect is properly in place for SiteB, why would we lose the referral data?
Reporting & Analytics | | Velir0 -
Any solution to low search traffic on weekend
Hi. all, https://www.babyment.com is content website. our search traffic always shows a dip on weekend (friday to sunday), anyone has idea why it is like this? and is there a solution to this? or this is a just normal? Thank you.
Reporting & Analytics | | melvinwu0 -
Direct traffic spam on Google Analytics: how can you identify and filter it?
One of my smaller clients noticed a huge jump in direct traffic visits last month. The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate. I know how to filter out spam referrals and organic keywords in Google Analytics. However I'm not sure what to do about direct traffic spam. Are there recommendations for filtering this out? Can I identify spam IP addresses?
Reporting & Analytics | | RosemaryB0 -
Big variation in the number of search results. (person's name)
Hi, I have been noticing a really dramatic variation in the number of results Google is returning for the name "Carolyn Hadlock." Most of the time it seems to be around 2000. But then it will jump up to over 10,000. Does anyone know why there would be such a big jump? And then why it would go back? If tested both logged into Google and then not - as well as having others log is as themselves. That does not seem to be it. Any thoughts would be much appreciated.
Reporting & Analytics | | yandl0 -
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
Reporting & Analytics | | s2bkevin0