Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
OnPage SEO
-
I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.
-
I want higher ranking on Pc Games Highly Compressed in the search result kindly suggest me the best things to do.
-
@mohammadrehanseo
thanks for the detailed answer, i apply the same method you talk about and it help me website very much, i almost start ranking in top 3 position, and my fusion magazine is in a very tough competitions keywords but still working, thanks! -
@mohammadrehanseo
To achieve high search rankings for your magazine, focus on incorporating relevant keywords strategically throughout your content, prioritizing engaging and high-quality information, and optimizing for mobile devices. Additionally, ensure a fast and accessible website with proper technical SEO, optimized images, and clear website structure. Encourage user engagement, establish expertise and trust, link your internal pages effectively, implement schema markup for better search engine understanding, and continuously monitor your website's performance for continuous improvement. Following these crucial on-page factors will significantly boost your website's visibility and ranking potential. -
Here are key OnPage ranking factors to consider when launching or building your website:
High-Quality Content: The foundation of any great website is high-quality content. Ensure your content is well-researched, unique, engaging, and valuable to your target audience.
Title Tags: Each page should have a unique title tag that succinctly describes the content. Include your target keyword closer to the beginning.
Meta Descriptions: While not a direct ranking factor, they can influence click-through rates. Craft a compelling meta description for every page.
Headers & Content Formatting: Break up your content with headers (H1, H2, H3, etc.) and make use of bolding, italics, and lists to enhance readability.
URL Structure: Keep URLs clear, concise, and descriptive. Ideally, they should be easy to read and include the target keyword for the page.
Internal Linking: Use descriptive anchor text when linking internally. This strengthens the internal linking structure and spreads link equity throughout the site.
Image Optimization: Ensure images are appropriately sized (not too large), use descriptive filenames and alt tags, and consider next-gen formats like WebP for improved speed.
Mobile Responsiveness: Ensure your site is mobile-friendly. Google uses mobile-first indexing, so this is crucial.
Page Speed: Optimize site speed by leveraging browser caching, compressing images, reducing server response times, and minimizing code. Tools like Google's PageSpeed Insights can help.
SSL/HTTPS: Secure your site with an SSL certificate. This is a minor ranking factor, but also essential for user trust, especially for e-commerce sites.
Schema Markup: Implement schema markup (structured data) to help search engines understand your content better and potentially achieve rich snippets in search results.
Keyword Optimization: Place primary keywords in prominent places (title, first paragraph, headers), but avoid keyword stuffing. Focus on natural usage and include LSI (Latent Semantic Indexing) keywords where relevant.
Avoid Duplicate Content: Ensure that all your content is unique. Duplicate content can confuse search engines and harm your rankings.
Site Architecture & Navigation: A well-structured site helps search engines crawl and index your content. It also improves user experience.
XML Sitemap: Create and submit an XML sitemap to search engines to ensure they can discover all the pages on your site.
Robots.txt: Use this to direct search engines on what pages or content not to crawl.
User Experience: Google's Core Web Vitals are metrics focused on user experience, such as loading speed, interactivity, and visual stability. It's crucial to optimize for these.
Social Sharing: Include social sharing buttons to encourage users to share your content, leading to more visibility and potential backlinks.
Optimize for Voice Search: With the rise of voice search, consider how people might speak their queries and optimize some content accordingly.
Regularly Update Content: Keeping content fresh and updated can be beneficial for rankings, as search engines prefer up-to-date information.
-
I'd highly recommend structure (H1, H2, H3 and so on). I wrote an in-depth blog on how we in 9 months went from not ranking to 1st in our primary keywords for our industry.
The biggest takeaway was:
Content matching intent, strong internal linking, and well structured product pages.
Here's the full breakdown with screenshots and tips.
This is for our main site AquaSwitch
-
While launching a new website there are many On-Page ranking factors that matter the most on SEO. Here are some point I am following for my website: https://aromahpure.com/collections/candles. Also, I regularly follow the Moz Blog for the SEO updates and activities i need to follow.
The points are:
- High Quality Content.
- Keyword Optimization.
- Page Title and Meta Description.
- URL Structure.
- Page Speed.
- Internal Linking.
These are the few points one should keep following to improve ranking on SERP.
-
Some relevant factors to keep in mind:
Content Quality and Relevance: Search engines favor well-written, unique content that provides value to users. Focus on creating informative, engaging, and original content that matches search intent.
Keyword Optimization: Optimize page titles, headings, meta descriptions, and body text with targeted keywords, but ensure it's done naturally and without keyword stuffing.
On-Page Technical Optimization: This includes optimizing elements such as URL structure, meta tags (title and description), header tags (H1, H2, etc.), image alt tags, proper use of schema markup, and ensuring fast page loading speed.
User Experience (UX) and Mobile Friendliness: Optimize your website for mobile devices, ensure fast loading times, easy navigation, and a clean, user-friendly layout.
-
@mohammadrehanseo
yeah, i was facing the same issue regarding On-Page SEO on my site but when i read the detailed guides on moz blog and apply all the on-page seo my site also rank on 2nd page. -
i tried many methods and easy but the best factors i find is like, optimizing title, headings and much more, but unfortunately all these factors also not working for sometime.
-
There are Many Factors Like Title, Layout, Speed, Linking But it should b good on-page SEO because some time website does rank only from on-page SEO you Must check Moz post.
-
Read moz post about on-page factors. moz define very well.
-
Hi there,
Moz has a great blog post about on-page ranking factors. This information would be very useful for you.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
SEO Implications of using Images for Article Titles
Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg
On-Page Optimization | | JakeWarren1 -
Do Blog Tags affect SEO at all anymore?
We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!
On-Page Optimization | | davidkaralisjr0 -
Best SEO experts you know in India Chennai
Best SEO experts you know in India Chennai. Does anyone know of few companies who deal with SEO to help optimize keywords? and get more traffic for our website? thank you
On-Page Optimization | | bsharath0 -
ECommerce Filtering Affect on SEO
I'm building an eCommerce website which has an advanced filter on the left hand side of the category pages. It allows users to tick boxes for colours, sizes, materials, and so on. When they've made their choices they submit (this will likely be an AJAX thing in a future release, but isn't at time of writing). The new filtered page has a new URL, which is made up of the IDs of the filter's they've ticked - it's a bit like /department/2/17-7-4/10/ My concern is that the filtered pages are, on the most part, going to be the same as the parent. Which may lead to duplicate content. My other concern is that these two URLs would lead to the exact same page (although the system would never generate the 'wrong' URL) /department/2/17-7-4/10/ /department/2/**10/**17-7-4/ But I can't think of a way of canonicalising that automatically. Tricky. So the meat of the question is this: should I worry about this causing issues with the SEO - or can I have trust in Google to work it out?
On-Page Optimization | | AndieF0 -
Trying to SEO a site that used Header Tags for Design
I am trying to SEO a website that was built years ago and uses Header tags for design. The site must have 25 and tags used for design purpose. Is there any way to work around this problem? Perhaps a code that tells Google to ignore these as Headers? The web designers say that they are looking to fix the problem sometime this summer but you never know if that means it a month away or years away. I really want to help this website but I believe that the Header tags are one of the reasons that his site does not show in the top 100 rankings for any keywords. Any help would be great. www.wallybuysell.com Chris.K
On-Page Optimization | | CKerr0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | | scanlin0