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Inconsistency between content and structured data markup

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  • intern202012
    intern202012 last edited by Dec 16, 2020, 4:08 AM

    Hi~ everyone

    What does Google think about the inconsistency between content and structured data markup?

    Is this kind of a cheating way ?  Is hurt my SEO?

    1 Reply Last reply Reply Quote 0
    • seoelevated
      seoelevated Subscriber last edited by Dec 16, 2020, 7:19 PM Dec 16, 2020, 7:19 PM

      This is what they say, explicitly: https://developers.google.com/search/docs/guides/sd-policies. Specifically, see the "Quality Guidelines > Content" section.

      In terms of actual penalties, ranking influence, or marking pages as spam , I can't say from experience as I've never knowingly used markup inconsistent with the information visible on the page.

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