Brand Name Importance in SERPS
-
I have a client who we will call "A&Ahomes.com" who has a competitor moving into their area who we will call "ArnoldHomes.com." My client's actual business name includes Arnold and the concern is when "Arnold" is googled that their competition is at the top of the SERP'S. Would it be beneficial from an SEO standpoint to adjust their current domain name to include their full brand name?
-
@moliver1022 Changing domain name to keyword is not getting better ranking but If you do better On page, link building and other things then your client website gets higher ranking just like OEM Air Purifier website.
Thank you.
-
Looks waste. It must be around Google map like flashing
-
Although the impact of keyword match in domain names isn't as high as it once was, my current experience is that it still is a very significant ranking factor. I've recently (last year, and also about 4 years ago) completed two domain name changes, and the impact on searches where the query term is/was matched in the domain name definitely has an impact. That said, after an initial "honeymoon" period, you're likely going to see some negative ranking impact of a domain name change, regardless of the specific domain names. My recent experience has been that things get crazy for a week or so, then look really good for 1-3 months, then the negative impact hits, and then it takes quite a while (sometimes more than a year) to get everything back to where it was. So, if you do change domain names, it needs to be seen as a long-term strategy, not a "this year" one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword and Branded Title Tags Site Wide
I have a client who is using a structure like this for site wide title tags: Page specific keyword | Brand Name | Industry specific keyword + locations So in an example it'd look like: Drupal Development | BrandName | Web Services for Los Angeles, San Fransisco, New York I've researched this structure pretty thoroughly to be able to make a case for or against doing this site wide.
Local SEO | | culturefoundry
However, I've received many mixed signals on many things. My questions are as follows: Should brand name be last in this structure? Does it matter? The length of this is obviously causing truncated Title in search results, so which is more useful? Is using a keyword intended for site ranking like "Web Services", "Digital Agency", "SEO Specialist" useful for every page to have or damaging? Is this cannibalizing that keyword? Is having multiple locations on every page title helping, hurting, or neutral It seems like all these things could go either way to me, but I don't want to tell them one way or another without having some more detailed explanations to give them. Thanks for your help!0 -
Keyword rich domain names -> Point to sales funnel sites or to landing pages on primary domain?
Hey everyone,
Local SEO | | Transpera
We have a tonne of old domains we have done nothing with. All of them are keyword-rich domains.
Things like "[City]SEOPro" or "[City]DigitalMarketing" where [city] is a city that we are already targeting services in. So all of these domains will be targeted for local cities as keywords. We have been having an internal debate about whether or not we should just host sales funnel pages on these domains, that are rich in keywords and content......... ... Or ... ... Should we point these domains to landing pages on our existing domain that are basically the same as what we would do with the sales funnel pages, but are on our primary site? (keyword rich, with good and plentiful content) Then, as a follow-up question... Should these be set as just 301 redirects on these domains to our actual primary domain so the browser sees the landing page domain instead of the actual keyword-rich domain? ( [city]seopro.com ) Thanks guys. I know for some, the response will be an obvious one. However; we have probably way over thought this and have arguments for almost every scenario. We think we have an answer but wanted to send this out to the community first. I won't post what we are thinking yet, so that the answers can remain unbiased for now and we can have a conversation without it being swayed any one way. We understand that 301 redirects would be seen as a doorway page.
We are also only discussing in the context of organic search only.
If we ran the domains as their own sites, they would be about 3 pages of content only. Pretty static, but good content. Think of a PAS style sales funnel. Problem -> Acknowledgement -> Solution.0 -
Importance of backlinks from legal indexes such as avvo for lawyers
I have a client who is a general practice Lawyer. This particular client refuses to acquire free profiles from legal sites such as AVVO, Super Lawyers, and Justia. I have been working with this client for a year and have had a tough time getting him to rank in an ultra competitive marketplace. The other law clients I handle have all secured these backlinks and traffic is produced, domain and page authority is much higher. My client say that he has heard from other lawyers that sites like AVVO produce bad or little results, so he wants no part of them. I feel these lawyers are giving him bad advice. They are competitors and each of them have their profiles on these sites. I thought I would get some thoughts from the community to maybe help back my thoughts on these particular back links. Thanks
Local SEO | | donsilvernail1 -
Getting Schooled in Local by 'Lesser' Brands?
Hi Moz! First question I've asked here. I've been working on campaign for my company (regional solar installation company in Northeast USA) for close to 7 years, we've always done well in local search but recently have noticed sites that, for lack of a better word, we 'school' in terms of all the usual metrics - better/more consistent local listings, better domain strength, better backlink profile, bigger company (in the real world), brand recognition, etc... However recently we have started seeing smaller competitors beat us in state-specific rankings, using stuff I would call 'old school' SEO that is no longer really tolerated, in theory - stuffing keywords onto page, keywords in domain, etc... domains of much less strength pulling #1 or #2 terms. Based on data I don't actually think keywords like "solar + state name" are actually that powerfully but frankly it is bit embarrassing to get crushed by 1-2 person companies when you have a 150+ company with a three-person in-house digital marketing team. My strategy so far has consisted of building a better Google review solicitation process, adding schema markup to our project gallery, and some SEO 101 stuff like reworking keywords and title tags. I've noticed a strong uptick on our site of leads from outside our territory (like folks from all across the USA who are NOT in our service territory) - I'm almost thinking I've done 'too good' a job of building a nationally relevant website and not enough state-specific options. Has anyone ever experienced something like this? Any clever strategies beyond the obvious? Can share more specifics if it'll be helpful. Cheers,
Local SEO | | revisionsolar
Fred0 -
Google Business Details on the SERP
Good morning, We've recently launched Pea Soup Digital, a new UK-based digital agency. However, when you search 'pea soup digital' in Google, the business info doesn't appear on the right-hand-side of the SERP. But when you search 'peasoup digital' it appears? Our Google+ and business account have the name registered as separate words - Pea Soup Digital - so why is Google doing this? It's not the end of the world, but slightly annoying. Is there anything we can do? There's also an issue of our privacy policy page ranking above the home page. I know it's early days (1 week), so Google might be sorting itself out, but I guess we could add this page to the robots.txt file? Cheers, Lewis
Local SEO | | PeaSoupDigital0 -
How to market locally for a national brand?
I just got a new client that offers travel information for cities throughout the US and Canada. They have a specific page set up for most locations. I want to promote each page for that community, but the task is very daunting, as you could imagine. It's almost like having a separate client in each city. I've optimized the title tags, meta descriptions, content and so forth, but that's not enough. Engaging in a backlinking and social media strategy for each location is insane - I wouldn't have enough time in the day. Looking for off page promotional ideas that can be scaled nationally. Does anyone have a similar situation with a national brand, or any ideas you'd like to share?
Local SEO | | Masbro1 -
How many websites in Google Serps
Let say you are an electrician. You have a website in Google Serps After much deliberation you realise that the current domain name is giving the wrong signals to your potential customers. So you decide to rebrand to a new domain name. The new domain will have fresh content (no duplication). Question
Local SEO | | Mark_Ch
Can you have both instances live in Google Serps and eventually retire the current website via a 301 redirect to the new domain. Thanks Mark0