undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Research & Trends
  3. Search Behavior
  4. Ways to Identify Popular Search Terms

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Ways to Identify Popular Search Terms

Search Behavior
keywords search
10
11
5.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • LPantell
    LPantell Subscriber last edited by Dec 23, 2021, 12:59 AM

    Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?

    Tom.Capper JonRhodes Cuacang 5TW cakesdelivery 5 Replies Last reply Dec 24, 2021, 2:58 AM Reply Quote 0
    • Tomdanny01
      Tomdanny01 last edited by Mar 7, 2024, 9:03 AM

      Identifying popular search terms is essential for effective SEO and content strategy. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to analyze search volume and competition. By staying informed about popular search terms, businesses can optimize their content and attract more organic traffic to their websites.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,2 years
      • AliceSSBM
        AliceSSBM Subscriber last edited by Jan 14, 2022, 5:56 PM

        Google ads is good for determining popularity, as it is Ubersuggest (but you only get 3 searches on the free version). I would have thought if the therapy is online then the state you are in is irrelevant and not something people would include in their searches.

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,10 days
        • Tom.Capper
          Tom.Capper Subject Expert @Giftsthatsaywow last edited by Jan 4, 2022, 9:33 PM

          @giftsthatsaywow I think you may have replied to a different post to the one you intended.

          1 Reply Last reply Reply Quote 0
          • Tom.Capper
            Tom.Capper Subject Expert @LPantell last edited by Jan 4, 2022, 11:43 AM

            @lpantell

            One thing you can do is look for closely related terms that do have volume. This might help you to understand how people are phrasing this intent.

            "online therapy california" seems intuitively like an odd one to me, because if I was looking for an online service, I would not be worried about the location it was provided from. That said, I'm not an expert in this area so I could be off on that.

            One thing I do notice is that "san francisco" therapy terms seem to have higher volume than "california" therapy terms, and "therapist" also often seems more used as a term than "therapy", depending on context. Perhaps among the people who are looking for an online therapist that is nonetheless local to them, California is simply too large a search area?

            1 Reply Last reply Reply Quote 0
            • Giftsthatsaywow
              Giftsthatsaywow last edited by Dec 30, 2021, 12:34 PM

              A doorway page is an old school black hat SEO technique. What webmasters would do is buy domains with high PR or buy expired domains that used to be competitors and then 301 redirect them back to their website. This was in essence buying their links, as the links to the old domains now ended up at their domain.

              Are your domains all on the same hosting account or same serer c-block? Are they all registered and verified with Google Webmaster Tools? If not, then Google may seem them as being owned by different people. In that case, it would look to them like you just bought a bunch of domains and redirected them all to your domain.

              Tom.Capper 1 Reply Last reply Jan 4, 2022, 9:33 PM Reply Quote 0
              • KERRYLOPEZ_1
                KERRYLOPEZ_1 Banned last edited by Dec 29, 2021, 11:52 PM

                There are so many ways to identify popular search terms are:
                Competitor analysis.
                Google's search autocomplete feature on their website.
                Through Ahref.
                or review stats.

                1 Reply Last reply Reply Quote 0
                • JonRhodes
                  JonRhodes @LPantell last edited by Dec 29, 2021, 9:48 PM

                  @lpantell Yes, leave out "California", nobody searches that. Try it with cities near you that you want to target.

                  1 Reply Last reply Reply Quote 0
                  • 5TW
                    5TW Subscriber @LPantell last edited by Dec 28, 2021, 11:20 AM

                    @lpantell The best tool to use would be in SEMrush. It has a lot more information around keywords and also gives you suggestions to similar words being searched for.

                    1 Reply Last reply Reply Quote 0
                    • Cuacang
                      Cuacang @LPantell last edited by Dec 27, 2021, 4:36 AM

                      @lpantell Quite an interesting question. But I usually rely on suggestions from search engines

                      1 Reply Last reply Reply Quote 0
                      • cakesdelivery
                        cakesdelivery Banned @LPantell last edited by Dec 24, 2021, 2:58 AM

                        @lpantell Hey can i say it's best not to be dependent on a single tool as none tools are perfect for the keyword research purpose i would recommend you the one and only keyword Planner by Google Ads, It's most accurate. To use it you have to make profile on Google ads and it will not cost anything. so go in Google Ads go in tools an then go to keyword planner and put the keywords you are interested in then it will show what are the search volumes on it also it will show similar keyword who are getting searches.

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        1 out of 11
                        • First post
                          1/11
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • andrew_woffenden

                          What is the importance of exact match keywords for local SEO in service industry businesses?

                          local seo keywords local ranking factors

                          I am working with a local service contractor. Several of his competitors have domain names with exact match keywords. Audits of competitor sites and use of other research tools reveals that their sites are behind in content and technical SEO. The competitor sites consistently rank higher in organic search results. I am new to SEO and I understand that some of my lack of clarity here is a result of not understanding the value of key word use in local SEO vs. wider efforts.

                          Technical SEO | Dec 4, 2024, 5:40 PM | Andrew Woffenden
                          3
                        • worldviajar.com

                          How can I check my website is not in spam?

                          keyword ranking keywords

                          I have a blogging website where I post about famous food, home remedies, and more. When I started my website's keywords were ranking on Google But Now a single keyword is not in the ranking list. That's why I have concerns about how I can fix it.

                          SEO Tactics | Oct 29, 2024, 10:33 AM | worldviajar.com
                          0
                        • Kevin_P

                          Unsolved Keyword Volume Filtered By City Location?

                          keyword explorer keywords local

                          Let's say I look up the keyword "plumber" in the Keyword Research tool. I get a monthly volume of 70.8k-118k. Now, I want to know how much of that volume comes from a specific city in the United States, like Kalamazoo, Michigan. Is there a way to identify this? My alternative is to look up the keyword "Kalamazoo plumber". This has two problems: People who search for local services will frequently leave off the location, with the expectation that the search engine will provide localized organic results. So, the search volume isn't very precise. That keyword has N/A volume, so the information doesn't help me anyway. Any alternative way to get at this data? Thanks!

                          Keyword Explorer | Feb 1, 2023, 2:47 PM | Kevin_P
                          1
                        • CarolinaRen

                          Unsolved Can I get Moz keywords via API?

                          api keywords

                          Hi, my boss is asking if you "have any API for keyword research -- e.g., as soon as a user creates a card title in [our application], we can auto-recommend keywords from Moz within [the application]. I shared a link with him to your Links API page, but he says he doesn't think that API does the above. Can you help? Thank you, Renae

                          API | Apr 22, 2022, 6:46 PM | CarolinaRen
                          0
                        • LPantell

                          How to Incorporate Awkward Keyword Phrases

                          seo tactics keywords

                          Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.

                          On-Page Optimization | Dec 28, 2021, 11:29 AM | LPantell
                          0
                        • grantcole91

                          What does lower impressions on branded terms represent?

                          Hey everyone! Apologise if this has been answered somewhere else, if so let me know. I work as an in-house SEO for a private healthcare company. Recently it's been a struggle to bring in consistent traffic and it's getting tougher to replicate traffic figures for the month before, let alone improve. Rankings are consistent if not improving in some areas and I've done work to maintain or improve CTR from page title and meta etc. I've been considering a few factors and making sure I'm performing the best I can be but, using both Keyword Planner and Search Console, I've noticed that search volume and impressions for our branded terms and industry specific terms like "nursing agencies" have dropped. My question is: Does this represent an industry trend and it's a case of trying to gain as much traffic from a diminishing pool? If so, this might make sense. It's worth me noting that we are a national company and recently there has been a amount of negative PR around our entire industry.

                          Search Behavior | Apr 27, 2016, 11:09 AM | grantcole91
                          0
                        • gfreeman23

                          Best way to remove worthless/thin content?

                          I have a Wordpress site with about 3,000 pages and 1,000 of those are no value/duplicate content and drive no traffic. They are blog posts each with a single image and permalinks like example.com/post1, example.com/post2 etc. I've started by deleting pages and 301 redirecting to relevant pages that actually have content. Is deleting and 301 redirecting the best route? Is 1,000 to many 301 redirects? Should I just delete the pages that aren't really relevant to anything else? Anything else I should know about deleting all of these pages? Any help would be great!

                          Search Behavior | Sep 28, 2012, 5:13 AM | gfreeman23
                          0
                        • preventionaid

                          Keyword Search Historical data?

                          Is there a way to track the history of keyword search over time. I.E. the frequency of the Google search of the phrase 'unpasteurized milk' from 2006-2012 to see trending patterns.

                          Search Behavior | Mar 27, 2012, 7:55 PM | preventionaid
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.