undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Digital Marketing
  3. Paid Search Marketing
  4. How should I update the grouping of keywords in a google ads account

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Unsolved How should I update the grouping of keywords in a google ads account

Paid Search Marketing
ppc adwords
8
9
1.6k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • salliWW
    salliWW Subscriber last edited by Mar 26, 2023, 11:14 PM

    hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs.

    My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way.

    for example I have these keywords in separate campaigns as exact match and phrase match
    rubbish removal
    rubbish removal near me
    rubbish removal Washington

    But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal.

    Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..

    Kateparish 1 Reply Last reply Mar 31, 2023, 6:57 AM Reply Quote 0
    • ultimatetech174
      ultimatetech174 last edited by Nov 23, 2023, 12:19 PM

      I am new to Google Ads API and currently ... The code example you shared is how to change the keyword for an ad group rather than updating the keyword itself.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,7 months
      • ElevatePPC
        ElevatePPC last edited by Apr 21, 2023, 10:52 AM

        I would echo what other users have suggested here; the way Google has changed 'Exact match' recently means it allows for close variants, so there will be overlap. Particularly for very similar keywords such as "rubbish removal" and "rubbish removal near me", as you have suggested here.

        If you were going to put these keywords in the same campaign but segment them by ad group then I'd recommend adding ad group level negative keywords to ensure you're getting a true picture of each keyword's performance. For example in the ad group containing 'rubbish removal' only you'd want to have 'near me' as an ad group level negative keyword.

        This granular approach tends to work well for high volume keywords so it really depends on search volume. As with anything in Google Ads - test and learn!

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,12 days
        • edmondpogi
          edmondpogi last edited by Apr 9, 2023, 4:30 AM

          It can be beneficial to group similar keywords together in the same campaign or ad group, as it can help you manage your bids and budgets more effectively. It can also help ensure that your ads are showing to the right audience for those specific keywords.

          In your case, since the search terms "rubbish removal", "rubbish removal near me", and "rubbish removal Washington" are all related to the same service, it may be helpful to group them together in the same campaign or ad group. This way, you can ensure that your ads are showing to the right audience for all of these related search terms, and you can manage your bids and budgets more effectively across these keywords.

          However, you should also keep in mind that each keyword can have different search volumes, competition levels, and performance metrics, so it may be helpful to create separate ad groups within the same campaign for each keyword to allow you to set specific bids and budgets for each one. You can also use negative keywords to ensure that your ads are not showing for irrelevant search terms, which can help improve your ad relevance and reduce your overall costs.

          Overall, the best approach will depend on your specific goals and performance metrics, so it may be helpful to experiment with different campaign and ad group structures and analyze the results to determine what works best for your business.

          1 Reply Last reply Reply Quote 0
          • salliWW
            salliWW Subscriber @Kateparish last edited by Apr 3, 2023, 2:09 AM

            @Kateparish Thank you. You have pretty much confirmed what I was thinking. I cant use Broad match though, its to general and brings up searches that are irrelevant and for other types of businesses eg removalists

            1 Reply Last reply Reply Quote 0
            • beylikduzuavukat
              beylikduzuavukat last edited by Apr 2, 2023, 10:27 PM

              Thank you.

              <a href=”https://www.eminozturkhukuk.com” rel=”dofollow”>Beylikdüzü avukat</a>

              1 Reply Last reply Reply Quote 0
              • Kateparish
                Kateparish @salliWW last edited by Mar 31, 2023, 6:57 AM

                @salliWW It sounds like you have a few different campaigns and ad groups for your Google AdWords account targeting various areas and keywords related to rubbish removal. As you've mentioned, Google's exact match algorithm has been changing, so it may be worth reviewing your current campaign structure to see if there are opportunities to optimize your account and reduce costs.
                Here are a few things you could consider:
                Consolidate campaigns and ad groups: If you have similar keywords that trigger similar phrases, consolidate them into one campaign with separate ad groups. It can simplify your account structure and make managing your bids and budgets easier.
                Use broad match modified keywords: Consider using broad match modified keywords instead of exact match or phrase match. It can help you capture more relevant search queries and reduce the number of campaigns and ad groups you need to manage.
                Use negative keywords: Negative keywords can help you exclude irrelevant search queries and reduce costs. For example, you could use "free" or "DIY" as negative keywords to exclude searches for free or do-it-yourself rubbish removal.
                Monitor your campaigns regularly: Analyze your campaigns and adjust your bids and budgets as needed to maintain your ad position and achieve your advertising goals. Consider using automated bidding strategies to help you optimize your bids and save time.

                salliWW 1 Reply Last reply Apr 3, 2023, 2:09 AM Reply Quote 0
                • Harlod
                  Harlod last edited by Mar 29, 2023, 2:37 AM

                  Updating the grouping of keywords in a Google Ads account can be done by following these steps:

                  Sign in to your Google Ads account and navigate to the "Keywords" tab.

                  Review your current keyword groupings and determine which keywords need to be moved or added to new groups.

                  Click on the checkbox next to the keywords you want to move or add to a new group.

                  Click on the "Edit" drop-down menu and select "Move to ad group."

                  In the pop-up window, choose the ad group you want to move the keywords to or create a new ad group by selecting "Create new ad group" and giving it a name.

                  Click "Move" to complete the process.

                  It's important to keep your keyword groupings organized and relevant to your ad groups to ensure that your ads are targeted to the right audience and have a higher chance of converting. You can also use tools like Google's Keyword Planner to help you identify new keywords and group them together based on relevance and search volume.
                  If you any query regarding this then you can [contact us freely](link https://pcsoresults.ph/) without any hesitation.

                  1 Reply Last reply Reply Quote 0
                  • bryce_01
                    bryce_01 Banned last edited by Mar 28, 2023, 10:32 AM

                    HI SalliWW,
                    It would be best to have all your similar keywords in one campaign with separate ad groups. This will allow you to better manage your budget and ensure that your ads are being shown to the right audience. Having multiple campaigns with similar keywords can lead to competition within your own campaigns and result in wasted ad spend.

                    In terms of exact match, Google has recently changed the way it works, but it is still a powerful tool for targeting specific keywords. You should consider using a combination of broad match, phrase match, and exact match to ensure that you are reaching a wide audience while also targeting specific keywords.

                    Additionally, you can use negative keywords to ensure that your ads are not shown to irrelevant search queries. This can help you to further optimize your campaigns and improve your ROI.

                    1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • Vallerinspects

                      Keyword & negative keyword overlap

                      negitive keywords google paid ads

                      So I just read your blog on quality score and after reading the negative keyword section I'm a little confused and I need clarification. In that paragraph you mentioned about not overlapping your negative keywords with your active keywords and you used an example of dog food and dog bed. So my question is, if you put the word dog bed into the negative keyword list isn't the word dog the over lap word? Would you ad not show because the word dog is in the active keyword list?

                      Paid Search Marketing | Aug 31, 2024, 5:44 AM | Vallerinspects
                      0
                    • Alex_Pisa

                      "Duplicate without user-selected canonical” - impact to Google Ads costs

                      google ads canonical

                      Hello, we are facing some issues on our project and we would like to get some advice. Scenario
                      We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Current solution
                      Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Naturally this si reflected in ""Duplicate without user-selected canonical” . Issue
                      We create the same ad in Google Ads for 2 domains. So the content is mostly identical, ads are identical, target URLs differ only in domain. Yet Google Ads “Quality score” is different (10/10 vs. 6/10) and “Landing page experience” is very different (Above average vs. Average). Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs? Any suggestions/ideas appreciated, thanks. Regards.

                      Paid Search Marketing | Nov 16, 2021, 5:02 PM | Alex_Pisa
                      0
                    • mirabile

                      304 "If Modified Header" Triggers Error in Google Ads?

                      We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!

                      Paid Search Marketing | Nov 8, 2019, 6:17 PM | mirabile
                      0
                    • GuardianOwlDigital

                      Clients Keep Googling Themselves

                      Hi, I have a common problem with my clients where they google their own business name or keywords they want to rank for and freak out when they don't show up on the first page of results. The same is true for my paid search clients. Is there a good way I can explain to them how Googleing themselves is not the best way to know if they are performing well? If there is an article out there that explains it that I can share that would be even better.

                      Paid Search Marketing | Oct 14, 2017, 12:04 PM | GuardianOwlDigital
                      0
                    • Storesco

                      Looking at google shopping results from other country

                      Hi, I run shops in several languages out of London. One of our key revenue drivers is google shopping. It is important for me to look the the shopping search results for example in germany. Recently Google changed something so when I want to look at the german shopping results from here, eg. http://www.google.de/shopping it always shows me the english ones with prices in pounds. Is there a trick to still get the foreign results? Thanks in advance Dieter

                      Paid Search Marketing | Nov 18, 2016, 12:01 PM | Storesco
                      1
                    • spencerhjustice

                      Why does my google analytics show a massive discrepancy from facebook's reported website clicks?

                      We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed.  Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.

                      Paid Search Marketing | Mar 30, 2017, 12:44 PM | spencerhjustice
                      0
                    • bricktech

                      Google Analytics and WorldPay - Tracking Sales/Conversions

                      Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks

                      Paid Search Marketing | Dec 23, 2013, 9:10 PM | bricktech
                      0
                    • SEOSponge

                      Negative Keywords

                      This will end up being a two part question: We have been running a search marketing campaign for about 45 days.  It seems no matter how many negative keywords we add (over 300 right now), we still are receiving borderline relevant traffic to the broad match ad group. We are in the printing industry and I think this in itself presents a challenge since there are thousands of competitors in our market, national & local.  People also search for a variety of items, most of which end up having nothing to do with our business (i.e. animal prints, zebra prints etc.) We are running several different ad groups: one exact match, one broad and one phrase match. Does anyone have a resource or links they are willing to share that has general negative terms they use before creating any new campaign? I have ones I have found, but wondering if there is a very good master resource out there. How many key phrases do you typically add to an 'Exact Match' ad group? Thank you!

                      Paid Search Marketing | Apr 10, 2013, 5:44 PM | SEOSponge
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.