Ecommerce Preferred URL Structure for Printing Website
-
Hello Mozers!
We are adding an ecommerce functionality to our existing website.
Our company offers a wide range of commercial printing and mail services.We have done a pretty good job over the years in building content both in terms of our print offerings and blog section highlighting those offerings.
We have finally bit the bullet and have decided to add end-to end ecommerce functionality. Users will be able to price, pay, upload and order thru our website.
My question to the community becomes which sub folder do we use?
The ecommerce functionality is a third part software and needs to sit in a sub folder and we can't seem to find a good fit.Most of our content pages for print items are something like this
www.website/printing/ - pillar page
examples of url structure for sub pages
www.website/printing/flyer-printing/
www.website/printing/booklet-printing/
www.website/printing/door-hangers/
www.website/printing/business-cards/Options would be order-printing/ or prints/
So we we thinking /orders/ would be the best but not certain and wanted some feedback from the community.
If we did go this route the url structure would be: order/business-cards this would be the default econ page
order/business-cards/full-uv-coaing-both-sides individual product page
What are your thoughts?
CH
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Urls
Hi All, I have a question I hope someone can help me with. I ran a scan on a website and it has a stack of urls that are far too long. I am going through and changing the urls to shorter ones. But my question is regarding redirections. Wordpress seems to be automatically redirecting the old urls to the new ones, should i be adding a more solid 301 in as well or is the wordpress redirect enough? I ask as they dont all seem to stay redirecting Thanks in advance for the help
Technical SEO | | DaleZon2 -
Received A Notice Regarding Spammy Structured Data. But we don't have any structured data or do we?
Got a message that we have spammy structured data on our site via webmaster tools and have no idea what they are referring to. We do not use any structured data using schema.org mark up. Could they be referring to something else? The message was: To: Webmaster of <a>http://www.lulus.com/</a>, Google has detected structured markup on some of your pages that violates our structured data quality guidelines. In order to ensure quality search results for users, we display rich search results only for content that uses markup that conforms to our quality guidelines. This manual action has been applied to lulus.com/ . We suggest that you fix your markup and file a reconsideration request. Once we determine that the markup on the pages is compliant with our guidelines, we will remove this manual action. What could we be showing them that would be interpreted as structured data, and or spammy structured data?
Technical SEO | | KentH0 -
Removing a lot of content & changing url structure.
I recently moved an existing ecommerce site, which I recently purchased, from Volusion to Shopify. The new site has a completely different link structure. The old site also had about 120 products which are not even close to being up to par with the products I now have on the site. So I had to remove all of those pages too. I was just wondering which measures I need to take to deal with this? I created a really nice 404 page. I also 301 redirected the pages which still exist. But I was wondering if there is anything else I should do? Should I request a removal of all the old pages, which no longer exist? Should I do something else I'm not thinking about? Any help would be greatly appreciated. Thanks. jim
Technical SEO | | PedroAndJobu0 -
If you are organizing the site structure for an ecommerce site, how would you do it?
Should you use not use slashes and use all dashes or use just a few slashes and the rest with dashes? For example, domain.com/category/brand/product-color-etc OR domain.com/anythinghere-color-dimensions-etc Which structure would you rather go for and why?
Technical SEO | | Zookeeper0 -
Including videos on an eCommerce website.
Hi,
Technical SEO | | ChrisHolgate
We're about to start integrating video content on our eCommerece site in order to bolster the quantity and diversity of useful content that each page presents a potential customer. We’re talking product reviews, information relating to the differences between different products and company information. From an SEO perspective it has been suggested that Google will like this however I have a question regarding the actual method of integration. Usually I would just insert some embed code linking to the correct video on our YouTube channel however I’m really conscious that a search engine will just see the embed code, notice the page loads slightly slower and not really gain anything useful from the video file. I’m assuming that this isn’t the case but I have several questions: - Would you host on YouTube and simply insert the embed code in to the page. Would any alternative site (or even self-hosted) be preferable? - Should I be padding out either side of the embed code with a description of the video and an annotation on OUR site? - Does Google actually look at the link and ascertain the relevance of the video file to the actual page? If it does this does it gain anything useful that could help on-page SEO? These are probably all pretty basic questions for which I do apologise but I want to make sure that before spending a sizable amount of time on this that we start off with a correct integration! Many thanks0 -
ECommerce Platform Change
I'm just entering the process of switching web developer companies, and I was wondering what process would be best for redirecting our old product (new and used cars) pages. Our current design leaves much to be desired seo wise (http://www.resslermotors.com/index.asp?cmd=detail&vin=1FTSX30F3XEC01446&stocknumber=123911&sg=ocor5h42d2yhkla&Make=Ford&parCertifiedFlag=&Model=&parVehTypeID=&p=6&page=1), and redirecting all of them seems like it would be pretty complicated. In addition to that, we currently have 35,000 pages. Is there a practical way to do redirects with this many pages?
Technical SEO | | ResslerMotors0 -
New website with slightly new urls
Hi we recently designed our website in work and changed some of the urls. the old site used to be http://www.example.ie/contact-us.htm now it's is http://example.ie/get-in-touch The problem we are having is with sitelinks (the ones auto generate in the serp) ie: about, contact us, team etc etc. Once cliked on, these OLD links are all going to 404 pages because of the change of url. Help with this would be greatly appreciated - I was thinking of blocking these old sitelinks in google web master.
Technical SEO | | GlenBOB0 -
New URL structure caused a HUGE drop?
I have started working with a client who did an upgrade on their e-commerce sive in May of last year. It totally changed the URL structure and they didn't redirect old URLs or do any of the things they should have. Not unexpectedly they they went from about 300 visitors a day to 0 for then rose up to maybe 50 and have remained there ever since. There were some major onsite issues including about 15000 internal links that 302 back to the site. In any case I have fixed most of the onsite problems and worked on a little better categorization + content optimization, etc. We have only been working on this for about 30 days and organic traffic is up and they are ranking for much better keywords, but I expected a little quicker rise. Here is a screenshot out of GA of their descent. Its pretty rapid. I dont think it makes sense to redirect their old URLs at this point since most of them have been deindexed for 10+ months. Anyone have any suggestions on how to get back to their previous level. The domain actually has decent authority and link profile, etc. Is this just going to be a slow climb back? Any thoughts? Fxz9Y.png
Technical SEO | | BlinkWeb0