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  4. Are These Urls for Targeted Cities OK?

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Are These Urls for Targeted Cities OK?

Local SEO
local seo on-page seo city name
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  • ThisTimeWereOn
    ThisTimeWereOn last edited by Oct 27, 2023, 10:18 PM

    I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

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    • educationedge012
      educationedge012 last edited by Nov 4, 2023, 11:50 AM

      @ThisTimeWereOn said in Are These Urls for Targeted Cities OK?:

      I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

      Using city names in URLs can be helpful for local SEO, but having multiple city names in a single URL can make it less user-friendly and potentially confusing for search engines. While having city names in the URL can be beneficial for local targeting, it's usually best to keep URLs concise and directly relevant to the content they represent. In your example, a URL like "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-copiague-ny-11726/" could be more effective for SEO and user experience, as it directly addresses the location and service without unnecessary additions like "pro." Reducing URL complexity and ensuring it matches your target keywords can positively impact rankings.

      (
      PMP Exam Prep) ( Business Analyst Salary Vancouver) (Study abroad) (Canada PR)

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      • skchad13j
        skchad13j last edited by Nov 2, 2023, 6:17 AM

        The structure of your URLs can indeed impact your SEO efforts. Including the specific location in your URL, like "example.com/services/mold-remediation/mold-remediation-brooklyn-ny," is generally more SEO-friendly and can enhance your local search rankings. The example URL you provided, "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726," is a bit lengthy and could potentially be simplified for better user experience and search optimization.

        As for the term "mold removal pro" in the URL, it's essential to align your URL keywords with the specific search intent of your target audience. If you're targeting "mold removal Copiague, NY," having "pro" in the URL may not be as relevant. Consider revising your URLs to reflect the exact keywords that your audience is likely to use when searching for your services in Copiague, NY. This can help improve the relevance of your URLs and potentially boost your rankings.
        (Study abroad) ( Masters in Computer Science in Canada) (Canada PR) (PMP Exam Prep)

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        • inovies-new
          inovies-new Subscriber last edited by Nov 1, 2023, 12:02 PM

          Including location names in URLs can be beneficial for local SEO. It helps search engines understand the geographic relevance of your content. URLs like example.com/services/mold-remediation/mold-remediation-brooklyn-ny can signal to search engines that the content is specifically relevant to Brooklyn, NY. However, it's essential to strike a balance; URLs that are too long and stuffed with keywords can be seen as spammy.

          Excessiveness in URLs: Your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, appears quite lengthy and somewhat redundant. Long URLs can be less user-friendly, and very long URLs may not be fully displayed in search results, impacting click-through rates. If you can simplify and make them more concise, it may improve user experience and SEO.

          "Pro" in URLs: Including "pro" in the URL, such as mold-removal-pro-in-copiague-ny-11726, might not align perfectly with the keyword "mold removal Copiague, NY." If possible, aim for a URL structure that matches the specific target keyword more closely. For instance, you might use mold-removal-copiague-ny-11726 for better alignment.

          Redirects: If you decide to change the URL structure, implement proper 301 redirects from the old URLs to the new ones. This will ensure that you don't lose existing SEO equity and that users are redirected to the correct pages.

          Thanks
          inovies

          1 Reply Last reply Reply Quote 0
          • talentwide
            talentwide last edited by Nov 1, 2023, 9:47 AM

            Using city names in URLs can be beneficial for local SEO, but overly long or complicated URLs might not be as SEO-friendly as shorter, more concise ones. In your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, the URL structure is quite lengthy and includes several location-specific terms. While it's not necessarily bad for rankings, a shorter and more straightforward URL like https://example.com/services/mold-remediation/mold-remediation-brooklyn-ny can be easier for both search engines and users to understand.

            Regarding the use of "mold removal pro" in the URL when targeting "mold removal Copiague, NY," it may not have a significant impact on rankings, but it's essential to have your target keywords in prominent places, such as the page title, headings, and content. The URL is just one of many on-page elements that search engines consider. The most crucial factor is the overall quality and relevance of your content to the target keywords and location.
            .
            .
            .
            (Canada PR) (Canada PR process) (Study abroad) (PMP Exam Prep)

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