Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Why Did My Site's DA Go Down After Adding New Links?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Unsolved Why Did My Site's DA Go Down After Adding New Links?

    Link Building
    domain authority link building website optimization
    6
    6
    547
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Arek_W
      Arek_W last edited by

      Hi Moz Community,

      I've noticed my website's DA https://clean4u.org fell from 12 to 11 after adding a few links. I thought these were quality links, so I'm puzzled about the drop.

      Has anyone experienced something similar or knows why this could happen? Any advice or insight would be great!

      Thanks!

      Nesli12 1 Reply Last reply Reply Quote 0
      • Nesli12
        Nesli12 @Arek_W last edited by

        @Arek_W I am working on a travel website and faced the same issue. Yesterday I created two company profiles on related and authoritative sources but my website DA Falls from 15 to 13. Unable to understand the reason.

        1 Reply Last reply Reply Quote 0
        • shehzad3344
          shehzad3344 last edited by

          It's possible that the new links you added may not have been as high-quality or relevant as you initially thought. This could have led to a decrease in your website's Domain Authority (DA). It's essential to ensure that the links you're acquiring are from reputable and relevant sources to maintain or improve your DA. Conduct a thorough review of the links you've added and consider reaching out to Moz's community for further insights and advice.
          still if you are confused you can visit out website.

          1 Reply Last reply Reply Quote 0
          • GoldenGrowthFund
            GoldenGrowthFund @sarahwalsh last edited by

            @sarahwalsh due to link expired

            1 Reply Last reply Reply Quote 0
            • traveling3432
              traveling3432 last edited by

              I've noticed that after incorporating new links into my website "gofirepit", there seems to be a decline in its performance or traffic. I'm curious about the potential reasons behind this occurrence and would appreciate insights or suggestions from the community.

              1 Reply Last reply Reply Quote 0
              • sarahwalsh
                sarahwalsh last edited by

                Hi, it could be that the links are not that high-quality, some could be spammy links, so use various SEO backlink tools, moz we like the most, but also check on Majestic SEO, i think they allow you to run a free check, just check to see if those links are quality or not. if they are not? then talk to a SEO consultant, sometimes you can just pay for an hours worth of advice, and they can advise you on what to do. hope that helps? If you have say also, a WordPress website, lets say your cleaning business has 10 pages in total, build links also across the pages, not just the home page, but you do have to make sure every link is quality, white hat, or the website could move down on Google.

                GoldenGrowthFund 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • adrianTNT

                  Unsolved How to get Domain Authority using API ?

                  api domain authority

                  I wanted to test the API and while looking on the documentation urls, I cannot find details on how to get Domain Authority. is that not available to query ? was it replaced by Brand Authority ? is it only available for the paid API or for the free one too ? I looked at many documentation pages but I find it very confusing and frustrating, there are many versions of the documentation and various URLs and not clearly labeled, I understand some are V1, V2, V3, etc, but I didn't find sample API calls for Domain Authority. Thank you.

                  API | | adrianTNT
                  0
                • Buzz-s

                  DA and NoFollow

                  da link building

                  Hello! Are NoFollow backlinks given any consideration when calculating DA? Cheers!

                  Link Building | | Buzz-s
                  2
                • MultiAdE

                  Footer backlink for/to Web Design Agency

                  seo tactics backlinks link building seo seo expert

                  I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?

                  Link Building | | MultiAdE
                  1
                • haris313

                  Backlinking Strategy

                  link building link building whitehat

                  I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You

                  Link Building | | haris313
                  1
                • AlexLenhoff

                  Does an external link to an image file on my site help my SEO?

                  I found a few websites that are displaying images from my site.  Curiously, they have also linked these images to the source image file on my website.  I found these because Moz showed these sites in my list of backlinks.  I assume that means it impacts my Domain Authority.  But does this actually help me in search engines since it's not linking to a page on my site?

                  Link Building | | AlexLenhoff
                  0
                • BrianYork-AIM

                  Spammy links redirecting to homepage of site -

                  Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.

                  Link Building | | BrianYork-AIM
                  0
                • barberm

                  Links from PRWeb press release violate Google's quality guidelines?

                  My site has had a manual action performed on it by Google indicating that I have inbound links that fall outside of their quality guidelines. I did my own research, found what I thought was the issue, had the links removed and requested reconsideration. Google's response surprised me in that they highlighted two specific pages with links that were the direct result of valid press releases and a publisher picking up our release off a wire service. Has anyone else seen this occur? Anyone had a case successfully reconsidered? I realize that I don't need to do anything at all as the manual action is in effect and will stay that way, discounting those links, but I would rather a) not have any manual action against my site and b) know for the future so this doesn't happen again. Also, is this applicable for guest blog posts, which effectively create the same type of backlinks? Thanks

                  Link Building | | barberm
                  1
                • ukss1984

                  What are some good easy links to get for new sites?

                  We are in the process of launching a couple of new sites and while we know it will be a long process to get them to rank, achieving some long-tail keywords would be beneficial. What sites would you recommend for getting some easy links to start with that can help the indexation and ranking process along in the preliminary stages? Or another way to put the question - when you launch a new site, what steps do you go through?

                  Link Building | | ukss1984
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.