Organic traffic down
-
My 15 or so clients have all seen a drop in organic traffic by about 20% on GA4 for April. Rankings have not dropped or anything like that - so just wondering if anyone else has had similar?
-
@anonymous0007 said in Organic traffic down:
Recent google update effect many wesite. My clients website also decrease organic traffic
Recent google update effect many wesite. My website also decrease organic traffic clippasia.com
-
Recent google update effect many wesite. My clients website also decrease organic traffic
-
If your businesses organic traffic is down, you should check if this was a sudden drop or not, if it was, check to see if your business possibly has an algorithmic or a manual penalty? If your website, has a penalty, do contact an Seo company for advice.
-
To address a drop in organic traffic across multiple clients without a corresponding decrease in rankings, consider conducting a thorough technical audit of their websites to identify any underlying issues affecting performance. Ensure that content quality is high and optimized for relevant keywords, and assess the backlink profile for quality and authority. Stay informed about recent algorithm updates and adjust SEO strategies accordingly. Focus on improving user experience, particularly in terms of site navigation and readability. Implement local SEO tactics if applicable and develop a content marketing strategy to attract organic traffic through valuable content. By addressing these areas, you can potentially mitigate the drop in organic traffic and improve overall website performance for your clients.
-
@Contentcoms Have you checked the Google Search Console reports? This is the only way to get an accurate picture of Organic traffic in my view as it eliminates tracking issues. GA4 and privacy/cookies/GDPR stuff mean less data is being processed in there all the time, so it's possible that traffic isn't actually down, but you're just seeing less reported. Check Search Console and see if the trend is the same or different - that will give you the answer.
-
me too and I don't know what's going on if anyone can manually audit my website https://lunaksa.com/
Thanks in advance -
This could be the "Google Helpful Content Update", so, it could it be, that after this update, that the blog posts are not getting as many organic visitors? We say this because, we own garden building company, had this problem, after the update, of the organic traffic decreased to some of the blog posts, effecting our sales.
-
@Contentcoms said in Organic traffic down:
My 15 or so clients have all seen a drop in organic traffic by about 20% on GA4 for April. Rankings have not dropped or anything like that - so just wondering if anyone else has had similar?
It sounds like you're experiencing a widespread drop in organic traffic across multiple clients, despite stable rankings. This could indicate a broader trend rather than individual issues with each website. Here are some potential reasons why this might be happening:
Algorithm Updates: Search engine algorithms are constantly evolving, and even minor updates can have a significant impact on organic traffic. It's possible that a recent algorithm update affected the visibility of your clients' websites in search results.
Seasonal Variations: Changes in organic traffic can sometimes be attributed to seasonal fluctuations in search behavior. Depending on your clients' industries or target audiences, certain times of the year may see higher or lower search volumes.
Competitive Landscape: Increased competition in your clients' industries could be driving down organic traffic as other websites gain visibility in search results. Keep an eye on your clients' competitors to see if they are experiencing similar trends.
Technical Issues: Although you mentioned that rankings have not dropped, it's still worth checking for any technical issues that could be affecting organic traffic. This includes issues like website downtime, server errors, or crawlability issues that may not directly impact rankings but can still affect traffic.
Changes in User Behavior: Shifts in user behavior, such as changes in search queries or preferences, could also influence organic traffic patterns. Stay attuned to your clients' target audiences and how their search habits may be evolving over time.
Tracking or Reporting Issues: Ensure that your tracking setup in Google Analytics (GA4) is accurate and that there are no issues with data collection or reporting. Sometimes discrepancies in tracking settings or data sampling can lead to misleading insights.
External Factors: External factors such as industry trends, economic conditions, or global events may also impact organic traffic patterns. Consider whether any external factors could be influencing search behavior within your clients' industries.
If none of these explanations seem to apply, it might be worth reaching out to other professionals in your industry or community to see if they have experienced similar drops in organic traffic. Sharing insights and collaborating with others can often shed light on broader trends and help identify potential solutions.
For more help
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic from External Sites
I'm hoping I came to the right forum. Is there a way in Moz to view a prospective ad source's traffic?
Digital Marketing | | EHCarrera20220 -
GA traffic locations must be wrong? Most hits from a state we don't do business in!
I launched a website earlier this year. Very limited traffic, 200-300 a month. It is an info site for a specialized business. However, when I review my GA traffic reports, 20% of our traffic comes from one city in Virginia. (although the company does business in many states, it does not in Virginia) or anything close. The bounce rate is 97%! Could it be a web scraper or some kind of redirect?
Search Behavior | | bakergraphix_yahoo.com0 -
Does sending ecom traffic away from a site impact rankings?
I have a client that represents a few big brands but doesn't offer ecommerce capability onsite, they essentially send traffic to retailers and distributors that do sell their products online - they even point to an amazon store that they own. My question is, if they did offer ecom and the conversions took place on their site, rather than direct traffic away from them, would this impact on their rankings at all?
On-Page Optimization | | Algorhythm_jT0 -
Same spam traffic coming from two different sources
This week we did two big email sends from completely separate sources and separate lists. However, in GA I see spam traffic coming from the same city and the same service provider when I look at the report for each source. Screenshots attached. I'm hoping someone can help me understand what I'm looking at and what I should do in the future to prevent. Thanks! g9NTZ5z X5WhYnf
Reporting & Analytics | | eGInnovations0 -
PDF web traffic hitting our site
Hi there, Over the last few months our traffic has spiked due to irrelevant pdf documents sending us crap traffic, our bounce rate is sky high as well as other metrics. I don't want to just filter out this traffic in GA rather try and stop our site from being attacked. Any advice on a way forward would be great. Thanks
Reporting & Analytics | | ICMPmarketing0 -
.com site referral traffic to ccTLDs
We have 7 international domains set up along with our main .com site. All of the ccTLds are showing their main referral traffic as coming from the .com site in GA, and most of those being from mobile. Each site is set up correctly with geo-targeting and hreflang tags. Has anyone experienced this before?
Reporting & Analytics | | ggpaul5620 -
Spike in Direct visits with Drop in Google Organic Visits
Does anyone have an explanation for why Google organic visits plummeted while direct visits rose the same amount. Total visits have been very normal. jI1Bn2B,UuzONNK kepV0eu
Reporting & Analytics | | phogan0 -
What is the difference between "Organic Traffic" and the "Non-Paid Search Traffic" default segment in Google Analytics?
These two filtering options ("organic traffic" in the left sidebar and "non-paid search traffic" in the advanced segments) give me slightly different numbers. Any idea why this would be the case?
Reporting & Analytics | | FPD_NYC1