Changing Business Address on Google Profile & Citations
-
Hello, I'm looking to change a business address to a new one on a Google business profile (still in the same area but on a different street).
So, I'll need to update all citations and website with the new address - Is it recommended to update the citations & website first, and then change the address on the Google business profile, or vice-versa? Looking to do this as safely as possible without negatively impacting the rankings much.
I'm seeing a lot of conflicting information on this. Thanks in advance.
-
To change your business address on Google Profile and citations:
Google My Business Profile:
Log in to your Google My Business account.
Navigate to the "Info" tab.
Edit your business address and ensure it's accurate.
Submit the changes for verification if required.
Citations (Online Directories):Identify major online directories where your business is listed (e.g., Yelp, Yellow Pages).
Log in to each directory account.
Update your business address to match the new address.
Verify changes if necessary and ensure consistency across all directories.
SEO Considerations:Update your website with the new address information.
Implement 301 redirects if your website URL changes due to the address update.
Notify customers and partners about the address change through email or social media.
By ensuring consistency across Google My Business and other online directories, you help maintain accurate information for customers and improve your local SEO rankings. -
Hello! When changing a business address on your Google Business Profile, it's generally recommended to update your website and citations first before changing the address on Google. This approach helps ensure consistency across the web, which is crucial for maintaining your search rankings. Once your website and citations reflect the new address, you can then update your Google Business Profile. This sequence reduces the risk of discrepancies that could confuse search engines and potentially impact your rankings. Consistency is key in local SEO, so taking these steps should help you make the transition smoothly without negatively affecting your online presence.
-
@UpLinkSEO
Hello,Changing your business address on your Google Business Profile and other citations is a crucial step in maintaining your local SEO integrity. To minimize any potential negative impact on your rankings, it’s generally recommended to update your website and all other citations before updating your Google Business Profile. ativador office 2013
-
Hi there,
For changing a business address on a Google business profile, it's generally recommended to update your website and all citations first before changing the address on Google. This ensures consistency and helps maintain your rankings. I found some useful tips on tiktikpremium.com that might help with this process.
Good luck!
-
Update your Google Business Profile first, then update citations and your website. This helps maintain consistency and minimizes ranking impacts.
-
To change your business address on your Google Business Profile:
- Sign in to Google My Business
- Select the business you want to update.
- Click on "Info" from the menu.
- Click the address field, cushion and seat pads update your address, and apply changes.
- Verify the new address through the provided verification options (e.g., postcard, phone, email).
- Once verified, the updated address will reflect on your profile
-
To change your business address on your Google Business Profile:
- Sign in to Google My Business.
- Select the business you want to update.
- Click on "Info" from the menu.
- Click the address field, cushion and seat pads update your address, and apply changes.
- Verify the new address through the provided verification options (e.g., postcard, phone, email).
- Once verified, the updated address will reflect on your profile.
-
Here's the recommended approach to minimize any impact on your rankings:
Update your website first, ake sure all instances of the old address are replaced with the new one. This includes your contact page, location pages, and anywhere else the address appears.
Submit the address update to Google My Business: After your website is fully updated, you can proceed with changing the address on your Google Business Profile. This ensures Google has consistent information across all sources.
Following these steps helps maintain consistency and minimizes the risk of confusion for search engines.Here are some additional tips:
Set up redirects, You can set up 301 redirects from the old address on your website to the new one. This helps search engines understand the change and ensures users still land on the correct page.
Monitor your rankings: Keep an eye on your search engine rankings after the update. If you see a significant drop, reach out to us and we can help diagnose the issue.
I know there can be conflicting information out there, so I'm glad you reached out. By following these steps, you can update your address safely and minimize any impact on your search results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Think the Distance Algorithm Has Less Weight for Local Service Related Businesses?
Hey guys, I wish Rand could answer this question, because I know he figured all of this out, or has at least thought about it at least once. Basically, I want to understand exactly how the local algorithms work. Do you think the Distance algorithm works differently for service related businesses that don't offer services directly to your car, or other moveable assets? (motorcycles, lawnmowers, small engines) For example, construction companies. We all know how boring their offices are. No one wants to go to one unless there has been a problem or to pay a bill, say at Trugreen or something. They don't sell products, and who wants to go to some construction company that will likely just be a receptionist and maybe a field manager on his lunch break with some field reps rotating in and out during the day getting new leads and entering sales? That's uncomfortable. Why not just call them? So, do you think Google's local algorithms know that and put less weight on businesses that fall into that category? Car shops, small engine repair, and say shoe repair shops are different because you have to bring them something to fix. Stores that sell products are different because you have to go shopping and pay them to take the products home. But remodeling companies, marketing agencies, etc. probably don't get a lot of foot traffic. (And it's because we know we can handle it on a phone call.)
Local SEO | | everysecond0 -
Unsolved Multiple business locations
Hi we run a Cardiff fencing company, but we also want to appear on Google for another city called Newport, do we need two business addresses, or is it just a matter of creating two separate pages on our WordPress website for the two cities? we want to be on the first page of Google.
Moz Local | | sarahwalsh0 -
How to optimize landing pages for local search?
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
Local SEO | | Tourizee0 -
Brand reputation - how to improve?
Our brand has relatively bad reputation locally and I was wondering how moz can help to improve this.
Local SEO | | LendonMarketing0 -
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
How important is citations for an online business?
If you run an online business, just how important is citation building? Our client does not want to disclose her physical home address from where she operates and the campaign does not consist of any local keywords. Should we then focus on link building and growing the site's DA instead? As well as getting onpage elements optimised. Many thanks in advance for your input!
Local SEO | | Gavo0 -
Franchise Business: In competition with... itself!
I manage SEO for a franchise business that has multi-point markets like Toronto, where several locations are competing with one another for visibility. Assuming Google wants to give preferential treatment to businesses that are putting effort and energy into their unique website landing pages and their Google My Business pages, the exercise is like whack-a-mole. Put effort into giving visibility and ranking priority to one, another one gets upset. Also, it just so happens that the business is a competitive market (automotive repair) and so Google wants to show variety in search results; i.e. multiple businesses offering repair services in a given area. It tends to select one of four locations for a given multi-point market for the brand, which makes three out of four franchise owners upset. Anyone run into this before? I'm just trying to balance out the effort so that each of the locations gets equal visibility, but alas I have no control over what Google decides to display as the authoritative result for the geographical area. Looking for suggestions on how to manage client expectations and explain this issue properly. Anything I am missing?
Local SEO | | Treefrog_SEO0 -
Competitors at the same physical address
Hi, I have two particular clients who I built websites for and they work in the same industry as one another. To add to this, they both have the same geographical location. So, for example when you search Google for 'fencing contractors in [county]' they both appear underneath each other next to the map and have the same address. The problem is that client A doesn't rank as well as client B and client B seems to get outranked by its Yell listing. Both websites are similar in size and markup structure. The content although based on the same topic is written differently and isn't exactly sparse. Client A launched their website probably about 6 months before client B. I have a hunch that Google may be penalising client B, thinking that it is in fact the same business as client A due to their physical location or is somehow trying to copy client A. Does this hunch have much ground in the SEO world and if it is possible, what are my options to help remedy the situation? Unfortunately I've never had the situation where two competitors of each other are literally in adjacent offices! Ideas anyone?
Local SEO | | ahead40