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Should I redirect or add content, to 47 Pages?
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We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?
Thanks in advance
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Whether you should redirect or add content to the 47 pages depends on the specific circumstances and goals for those pages.
Redirecting:
When to Redirect: If the 47 pages have low-quality content, are outdated, or are duplicating other content on your site, redirecting might be the best option. Redirecting these pages to more relevant, high-quality pages can help consolidate your site’s authority and improve user experience. Additionally, if any of these pages are receiving low traffic and you have no plans to update them, redirecting can prevent them from dragging down your overall site performance.
SEO Consideration: 301 redirects are ideal if the content is permanently moving. This allows you to preserve most of the SEO value from the old pages.
Adding Content:When to Add Content: If the pages in question have potential but lack sufficient depth or relevance, enhancing them with additional content can be beneficial. By updating these pages with more comprehensive, valuable information, you can improve their ranking potential and better serve your audience’s needs.
SEO Consideration: Ensure that the new content is well-researched, relevant, and optimized for the target keywords. This approach helps maintain or even improve the rankings of these pages.
Recommendation:
Evaluate the current performance of each of the 47 pages. If a significant portion has strong existing backlinks or decent traffic, it may be worth investing in content updates. On the other hand, if the pages are weak and have little SEO value, redirecting could be a smarter strategy.It might even be a mix of both approaches, depending on what you find during your evaluation.
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@liamjordan193 thanks
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@ww4686101 said in Should I redirect or add content, to 47 Pages?:
Hi Laurent,
You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:
Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.
Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.
When to Choose Each Option:
Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.
Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.
In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.
Hope this helps!
Brilliant answer, thank you!
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@laurentjb, The best solution is to consolidate duplicate content by merging similar pages and redirecting outdated or redundant pages to relevant ones using 301 redirects. For low-content pages, either expand the content to add value or combine them with related pages. This improves SEO and enhances the user experience.
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@laurentjb said in Should I redirect or add content, to 47 Pages?:
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?
Thanks in advance
You're correct that you have two main options: either add more valuable content to improve the quality of those pages or redirect them to more relevant, higher-quality pages. Adding new content in Flooring Contractor in Ajax is ideal if the pages have unique value, while redirects are better for pages with little to no potential for improvement. Both approaches help address duplicate/low content warnings and improve your site's SEO.
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@laurentjb said in Should I redirect or add content, to 47 Pages?:
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?To handle duplicate/low content warnings on your insurance agency website:
Add New Content:
Expand and enhance content to make it unique and valuable.
Use targeted keywords and structured data to improve SEO.
Redirect Pages:Use 301 redirects for pages with minimal value, consolidating content to stronger, related pages.
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Hi Laurent,
You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:
Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.
Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.
When to Choose Each Option:
Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.
Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.
In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.
Hope this helps!
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@laurentjb The action required depends on the type of page triggering these warnings. If these are blog category/tag results pages, you can add unique identifiers to keep them distinct.
If they are unique pages, I would recommend adding content if you feel that this will provide extra value to users. If they are pages that get no traffic, do not rank for anything on Google/Bing, and do not provide value to users, you can deprecate them and 301 the links to the most relevant page without harming your website.
I hope that helps!
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
Link Building | | Adina Laura Matei
about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
how to proceed? thank you
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Multilang site: Auto redirect 301 or 302?
We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header. https://domain.com
International SEO | | fJ66doneOIdDpj
30x > https://domain.com/en
30x > https://domain.com/ru
30x > https://domain.com/de The site architecture is set up with proper inline HREFLANG.
We have read different opinions about this, Ahrefs says 302 is the correct one:
https://ahrefs.com/blog/301-vs-302-redirects/
302 redirect:
"You want to redirect users to the right version of the site for them (based on location/language)." You could argue that the root redirect is never permanent as it varies based on user language settings (302)
On the other hand, the lang specific redirects are permanent per language: IF Accept-Language header = en
https://domain.com > 301 > https://domain.com/en
IF Accept-Language header = ru
https://domain.com > 301 > https://domain.com/ru So each of these is 'permanent'. So which is the correct?0 -
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
On-Page Optimization | | vivekrathore0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5