Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moz API Spam Score - Backlinks
-
Hi, everyone I am trying to get my website DA up. I have analyzed my competitors and thanks to Moz I have idea and insights of how my competitors get backlinks. But, some of them are old school techniques. Also my website has some PBNs no follow backlinks does it affect my website ranking? Their spam score is 10-40. But other competitors has them as well.
Does anyone know indepth on this topic?
-
@RejinKayastha said in Moz API Spam Score - Backlinks:
Hi, everyone I am trying to get my website DA up. I have analyzed my competitors and thanks to Moz I have idea and insights of how my competitors get backlinks. But, some of them are old school techniques. Also my website has some PBNs no follow backlinks does it affect my website ranking? Their spam score is 10-40. But other competitors has them as well.
Does anyone know indepth on this topic?PBN backlinks, especially those with higher spam scores, can potentially harm your rankings if search engines view them as manipulative. If competitors are using similar strategies and haven't been penalized, it doesn't guarantee safety—it may just be a matter of time.
- Modern Link-Building Strategies
Instead of relying heavily on old-school methods or risky PBNs, focus on building high-quality, natural backlinks:
Content Marketing: Create valuable, shareable content (e.g., blogs, infographics, or videos).
Outreach: Build relationships with industry-specific bloggers, influencers, and publications for guest posts or mentions.
Broken Link Building: Find broken links on relevant websites and suggest replacing them with your content.
Directory Submissions: Ensure you're listed in relevant, high-quality directories.
4. Competitor Analysis
While learning from competitors is great, prioritize strategies that align with Google's guidelines. High-risk techniques might provide short-term gains but could backfire long-term.Would you like a step-by-step guide to creating a diverse backlink strategy?
- Modern Link-Building Strategies
-
@RejinKayastha said in Moz API Spam Score - Backlinks:
Hi, everyone I am trying to get my website DA up. I have analyzed my competitors and thanks to Moz I have idea and insights of how my competitors get backlinks. But, some of them are old school techniques. Also my website has some PBNs no follow backlinks does it affect my website ranking? Their spam score is 10-40. But other competitors has them as well.
Hi there! I’m facing a similar issue with my website. I've noticed some PBN no-follow backlinks with spam scores between 10-40, just like your situation. It’s tricky since competitors also have similar backlinks, but I'm focusing on diversifying my link profile with more high-quality, organic links to avoid any potential risks. Let’s keep an eye on it and aim for natural link-building strategies moving forward!
-
It’s great that you’re analyzing competitors to improve your website’s DA! Regarding PBNs and no-follow backlinks, while they might not directly pass link equity, their presence can still impact rankings if seen as spammy or manipulative by search engines. As for Nulls Brawl PC, much like SEO, it's essential to maintain a clean and fair environment for a game’s growth. Just as manipulating backlinks can hurt a website, unfair tactics in gaming can negatively affect the community and experience. Focus on sustainable, organic strategies for both!
-
Hey RejinKayastha!
Great that you're focusing on improving DA.
PBNs & No-Follow Links:
PBNs: Google can detect PBNs, and using them can lead to penalties, especially if they’re low-quality.
No-Follow Links: They don’t directly affect rankings but still help diversify your backlink profile.
Spam Score (10-40):
A score in this range could be risky. It’s important to focus on high-quality backlinks to improve your profile over time.Tips:
Disavow harmful backlinks via Google’s tool.
Build white-hat links through guest posts and content marketing.
Monitor your backlink profile regularly with Moz, Ahrefs, or SEMrush.
Hope that helps! Let me know if you need more info.@RejinKayastha -
Regarding your question, nofollow backlinks, including those from PBNs, don’t directly pass link equity to your site, but having too many spammy links, even nofollow ones, can still hurt your overall trustworthiness in search engines.
Here’s the breakdown:
Spam Score Impact: While Moz’s spam score doesn’t directly affect rankings, a high concentration of backlinks from sites with spam scores in the 10-40 range can raise red flags. Search engines might view your site as risky if the pattern seems unnatural.
Competitor Strategies: Some competitors might be getting away with PBNs or spammy links now, but this is risky. Algorithms like Google’s Penguin are designed to catch such tactics, and penalties can follow.
What You Can Do: Focus on acquiring quality, natural backlinks from authoritative sources through guest posting, content marketing, and relationship building. Also, review and clean up your link profile regularly—use Google’s Disavow Tool for any toxic links that could harm your SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Website with no backlinks and a DA of 1 ranks first. Why?
https://www.realestatephotos.melbourne does not have any backlinks and has a DA of 1.
Keyword Explorer | | garrypat
This site ranks first for keywords - real estate photography melbourne and property photography melbourne.
Not sure why.
URL contains keywords and site is ok. But other sites with many links and higher DA rank lower. Why? Garry1 -
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
Unsolved Why is my website Backlinks Lower on Moz than on SEMRush?
Hi, I'm new to Moz and I am trying to find out why my website Birmingham Roofers has 7 backlinks on Moz it has 21 on SEMRush. However, I read somewhere online in one of your blog post that it crawls in real time.
Moz Bar | | ajegunle1 -
Sudden spike in backlinks - should we disavow?
A kitchen remodelling firm in Australia has noticed a big increase in spammy backlinks to their website since April this year. Majestic shows that referring domains and backlinks during that period have gone up from 400 domains (10,000 links) to 1,070 domains (47,000+ links). About 100 are sitewide links. The vast majority are "follow" links directed at image files on the site - ending in .jpg. Ahrefs now shows the number one anchor text (23%) is a period (full stop) "." Most of the links come from .us domains, eg: cowboysr.us
Link Building | | Adab1
blackphoto.us
alldpic.com Google Search Console isn't showing any of these links, there's no penalty on the site and there's been no noticeable change in rankings (if anything organic clicks went up over May, June, July) ... so we're wondering what action - if any - should be taken. Are these links likely to have a negative impact on the site and homepage? Should we disavow these links? Appreciate any advice. Thanks.0 -
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
Does LinkedIn Pulse Backlinks add to domain authority?
I'm working on linkbuilding and content partnerships to drive referral traffic and boost our page ranking and domain authority. I wanted to check and see if Medium and LinkedIn Pule backlinking work just as well as other sites? Best, Jonathan
Link Building | | kjomalley0 -
Quotations about importance of social media and backlinks
Hi all, I'm looking to put together a presentation on SEO and I'm wondering if anyone knows any good quotes that relate to the importance of having content on your site that people want to use and share. I'm looking for something like this: “Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.” David Meerman Scott “The New Rules of Marketing and PR” but ideally something that illustrates in terms of numbers how much more traffic and seo benefits a site can expect from having good guides, pdfs and news stories that people want to share. Thanks so much for any helo you can offer. thanks, David
Link Building | | AnthOrange0 -
Backlink booster - boosts and helps to index links?
Hello all, We are using a tool called backlink booster that works in the following way: you view a page with a backlink to your site click on a boost link saved in favourites the link is pinged to rss directories and web 2.0 sites The idea is to get your links indexed faster. Has anyone used this or something like this and had any benefit from it? Thanks Shehzad.
Link Building | | Gareth_Cartman0