Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moz API Spam Score - Backlinks
-
Hi, everyone I am trying to get my website DA up. I have analyzed my competitors and thanks to Moz I have idea and insights of how my competitors get backlinks. But, some of them are old school techniques. Also my website has some PBNs no follow backlinks does it affect my website ranking? Their spam score is 10-40. But other competitors has them as well.
Does anyone know indepth on this topic?
-
@RejinKayastha said in Moz API Spam Score - Backlinks:
Hi, everyone I am trying to get my website DA up. I have analyzed my competitors and thanks to Moz I have idea and insights of how my competitors get backlinks. But, some of them are old school techniques. Also my website has some PBNs no follow backlinks does it affect my website ranking? Their spam score is 10-40. But other competitors has them as well.
Does anyone know indepth on this topic?PBN backlinks, especially those with higher spam scores, can potentially harm your rankings if search engines view them as manipulative. If competitors are using similar strategies and haven't been penalized, it doesn't guarantee safety—it may just be a matter of time.
- Modern Link-Building Strategies
Instead of relying heavily on old-school methods or risky PBNs, focus on building high-quality, natural backlinks:
Content Marketing: Create valuable, shareable content (e.g., blogs, infographics, or videos).
Outreach: Build relationships with industry-specific bloggers, influencers, and publications for guest posts or mentions.
Broken Link Building: Find broken links on relevant websites and suggest replacing them with your content.
Directory Submissions: Ensure you're listed in relevant, high-quality directories.
4. Competitor Analysis
While learning from competitors is great, prioritize strategies that align with Google's guidelines. High-risk techniques might provide short-term gains but could backfire long-term.Would you like a step-by-step guide to creating a diverse backlink strategy?
- Modern Link-Building Strategies
-
@RejinKayastha said in Moz API Spam Score - Backlinks:
Hi, everyone I am trying to get my website DA up. I have analyzed my competitors and thanks to Moz I have idea and insights of how my competitors get backlinks. But, some of them are old school techniques. Also my website has some PBNs no follow backlinks does it affect my website ranking? Their spam score is 10-40. But other competitors has them as well.
Hi there! I’m facing a similar issue with my website. I've noticed some PBN no-follow backlinks with spam scores between 10-40, just like your situation. It’s tricky since competitors also have similar backlinks, but I'm focusing on diversifying my link profile with more high-quality, organic links to avoid any potential risks. Let’s keep an eye on it and aim for natural link-building strategies moving forward!
-
It’s great that you’re analyzing competitors to improve your website’s DA! Regarding PBNs and no-follow backlinks, while they might not directly pass link equity, their presence can still impact rankings if seen as spammy or manipulative by search engines. As for Nulls Brawl PC, much like SEO, it's essential to maintain a clean and fair environment for a game’s growth. Just as manipulating backlinks can hurt a website, unfair tactics in gaming can negatively affect the community and experience. Focus on sustainable, organic strategies for both!
-
Hey RejinKayastha!
Great that you're focusing on improving DA.
PBNs & No-Follow Links:
PBNs: Google can detect PBNs, and using them can lead to penalties, especially if they’re low-quality.
No-Follow Links: They don’t directly affect rankings but still help diversify your backlink profile.
Spam Score (10-40):
A score in this range could be risky. It’s important to focus on high-quality backlinks to improve your profile over time.Tips:
Disavow harmful backlinks via Google’s tool.
Build white-hat links through guest posts and content marketing.
Monitor your backlink profile regularly with Moz, Ahrefs, or SEMrush.
Hope that helps! Let me know if you need more info.@RejinKayastha -
Regarding your question, nofollow backlinks, including those from PBNs, don’t directly pass link equity to your site, but having too many spammy links, even nofollow ones, can still hurt your overall trustworthiness in search engines.
Here’s the breakdown:
Spam Score Impact: While Moz’s spam score doesn’t directly affect rankings, a high concentration of backlinks from sites with spam scores in the 10-40 range can raise red flags. Search engines might view your site as risky if the pattern seems unnatural.
Competitor Strategies: Some competitors might be getting away with PBNs or spammy links now, but this is risky. Algorithms like Google’s Penguin are designed to catch such tactics, and penalties can follow.
What You Can Do: Focus on acquiring quality, natural backlinks from authoritative sources through guest posting, content marketing, and relationship building. Also, review and clean up your link profile regularly—use Google’s Disavow Tool for any toxic links that could harm your SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
How can I increase my DA and PA Score of my website
Hi! I have seen that many website not have good quality backlinks but still get high Domain authority and page authority score from moz.com but i my website is quit old and have high quality backlinks also. But still i did not get my expected score from moz. Kindly Moz Team help me and tell me that how can i make my website score more than 20 plus da and pa? Here is my website Link https://pickhunting.com/
Link Building | | mianazeem4183 -
How to Reduce the spam score of the website?
My website is www.naturesouq.com,it is a E-commerce Portal and Moz shows a spam score of 8,may i know why my site spam score is high and how can i reduce it,after all it is a dubai store portal.
Link Building | | offilery68 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
URL shortener and backlinks
Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?
Link Building | | SirMax0 -
Building backlinks for a newspaper site?
Anyone have tips on building links to a newspaper site? I am looking for a strategy to create links to a news site beyond building one link at a time. We have so much content that is constantly updated that it would be impossible to do this one page at a time.
Link Building | | BostonWright0 -
Are backlinks to a domain that redirects useless?
I am working on trying to get backlinks. We are currently redirecting a few Domains to our current domain name. One of the Domains that is redirecting is the main Domain, we will be advertising in the near future. Can I send backlinks to the redirected URL or does it only carry link juice if it is to the main Domain?
Link Building | | hfranz0