Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Google treat internal links with rel="nofollow"?
-
Today, I was reading about NoFollow on Wikipedia. Following statement is over my head and not able to understand with proper manner.
"Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page)."
It's all about indexing and ranking for specific keywords for hyperlink text during external links. I aware about that section. It may not generate in relevant result during any keyword on Google web search.
But, what about internal links? I have defined rel="nofollow" attribute on too many internal links.
I have archive blog post of Randfish with same subject. I read following question over there.
Q. Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love? [In 2007]
A: Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages
_
(Matt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.)Matt has given excellent answer on following question. [In 2011]
Q: Should internal links use rel="nofollow"?
A:Matt said:
"I don't know how to make it more concrete than that."
I use nofollow for each internal link that points to an internal page that has the meta name="robots" content="noindex" tag. Why should I waste Googlebot's ressources and those of my server if in the end the target must not be indexed? As far as I can say and since years, this does not cause any problems at all.
For internal page anchors (links with the hash mark in front like "#top", the answer is "no", of course.
I am still using nofollow attributes on my website.
So, what is current trend? Will it require to use nofollow attribute for internal pages?
-
Even if you don’t want a page to rank,
Page rank is ranking factor? I don't think so... I am not opposing you but in my category there are many websites which are performing well with low page rank. And, high page rank website is still at bottom.
Have you any idea about it?
-
First I mast sure you understand, that no-follow still leaks link juice, it just does not pass it to the linked page.
there was a time where you could stop leaking link juice by using no-follow, but not any more.
So using no-follow’s is generally not a good idea. If you do you are wasting link juice. Even if you don’t want a page to rank, you are better off letting the juice flow and have a link on the linked to page pointing back to your home page or any other page you want to rank.
As for no-follow and the fact that Google still follows. They don’t follow though that link, but they may get to the page from another link, or they may already have the url in their index.
You can put a no-follow meta tag in a page or a no-index. A no-follow meta tag, will allow Search Engines to crawl the page, but will not give link juice to any pages you have linked from that page, but as I stated, you will not keep the link juice, it will just evaporate. A no index will stop SE’s from indexing that page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google read content that is hidden under a "Read More" area?
For example, when a person first lands on a given page, they see a collapsed paragraph but if they want to gather more information they press the "read more" and it expands to reveal the full paragraph. Does Google crawl the full paragraph or just the shortened version? In the same vein, what if you have a text box that contains three different tabs. For example, you're selling a product that has a text box with overview, instructions & ingredients tabs all housed under the same URL. Does Google crawl all three tabs? Thanks for your insight!
Intermediate & Advanced SEO | | jlo76130 -
Does google credit links from iFrames or created by Javascript, if so, is one more powerful than the other?
Consider this example, because I want to be clear about what I mean. You have two websites. Lets all them www.a.com and www.b.com. On www.a.com/some/page, there is an iframe something like this:
Intermediate & Advanced SEO | | A Former User
<iframe src="www.b.com/some/special/path"></iframe>
Then content of this iframe is a bunch of pictures, text and numbers, as well as a group of links, linking each picture to www.b.com for example the links might be:
www.b.com/content/1
www.b.com/content/2
www.b.com/content/3 Questions: When google crawls **www.a.com/some/page, **does it pass link juice to www.b.com/content/*? Does google instead consider these to be internal links within b.com itself. because links to www.b.com/content/ ** are actually from b.com itself, since the domain of the iframe is actually: www.b.com/some/special/path 3) Is there any amount of link juice passed from www.a.com/some/page to* www.b.com/some/special/path **because this is the src= element of an iframe that a.com is hosting? Consider an alternative setup. Where instead of using an iframe the contents of the above described iFrame is actually added the the page dynamically using javascript, and a call to an API endpoint at b.com. Resulting in these links being added directly to the body of a.com without being wrapped in an iframe element. Questions:
4) Do these links that were created after page load still get crawled and credited by google? (i have heard in the past that google was going to start crawling javascript, i just don't know if this is known for a fact yet).
5) Do links created on the client side hold the same weight as a link that was served directly via the backend html generation? If both the links within the iframe and the links within the javascript embed method pass link juice. Is one preferred over the other? is one known to be more effective than the other? Thanks!0 -
Should my back links go to home page or internal pages
Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Rel="canonical" and rel="alternate" both necessary?
We are fighting some duplicate content issues across multiple domains. We have a few magento stores that have different country codes. For example: domain.com and domain.ca, domain.com is the "main" domain. We have set up different rel="alternative codes like: The question is, do we need to add custom rel="canonical" tags to domain.ca that points to domain.com? For example for domain.ca/product.html to point to: Also how far does rel="canonical" follow? For example if we have:
Intermediate & Advanced SEO | | AlliedComputer
domain.ca/sub/product.html canonical to domain.com/sub/product.html
then,
domain.com/sub/product.html canonical to domain.com/product.html0 -
Is it a bad idea to have a "press" page and link to press mentions of our company?
We've recently been getting quite a bit of press. Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
Intermediate & Advanced SEO | | JenniferDacosta0