Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Moz Tools
    3. Moz Pro
    4. How can I reduce the number of links on a page and keep the site easy to navigate?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How can I reduce the number of links on a page and keep the site easy to navigate?

    Moz Pro
    3
    10
    4083
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • afmaury
      afmaury last edited by

      The SEOmoz Site Crawl indicates that we have too many on page links on over 9,970 pages. This is an ecommerce site with a large number of categories. I have a couple of questions regarding this issue:

      1. How important is the "too many on page links" factor to SEO?

      2. What are some methods of reducing the number of links when there are a large number of categories? We have main categories with dropdown menus currently and have found that they are used to browse and shop the store.

      1 Reply Last reply Reply Quote 1
      • afmaury
        afmaury @afmaury last edited by

        Thanks. Forgot about the 2nd Twitter link. The 2nd FB link actually allows a visitor to signup for the email list and actually does get used, but differently than the FB icon.

        We removed the subcategory links from the Decor section as well. This cuts down quite a bit on the number of links. Thanks for your suggestions.

        1 Reply Last reply Reply Quote 0
        • RyanKent
          RyanKent @afmaury last edited by

          I believe there are just 2 links each to FB and Twitter - one at the top and one at the bottom.

          I noticed in the top there are the "f" and "t" icons which each link to facebook and twitter respectively. In addition, there is the "@NantucketBrand which is a twitter link, and "Facebook instantly" which is a facebook link. It's ok to have these variations if they are helpful and visitors use them. I point them out mainly because they may not be used or there may be confusion as to how they are used compared to the normal "f" and "t' icons.

          1 Reply Last reply Reply Quote 1
          • afmaury
            afmaury @afmaury last edited by

            Ryan - Thanks for taking a look.

            I believe there are just 2 links each to FB and Twitter - one at the top and one at the bottom. I'll make sure that gets down to 1 link each.

            The addresses are linked to help fix some local listings. We've had some trouble with incorrect info in Google Places.

            That's a good idea about the links in the decor section. Seems like a good compromise to allow most items to be found easily but still eliminate some links.

            Thanks again for taking for you help!

            1 Reply Last reply Reply Quote 0
            • RyanKent
              RyanKent @afmaury last edited by

              I would again suggest reviewing your Analytics to see which links on your page actually receive clicks. Consider removing unused links. A few specifics:

              • You have 3 links to your facebook and twitter each. Two links in the upper-right header area, and one in the footer. Perhaps one link to each in the header is enough?

              • You offer multiple links to an external site (list-manage1.com) for your mailing list signup. Consider consolidating to a single link and offer this function internally.

              • Your footer offers a separate link to Google maps for each location. I see the value of this setup IF the links are actually used. These links appear on every page of your site so if they are not being used, you may wish to remove them.

              • The only other area I question is the Nautical Decor & Gifts sub-categories. There are 25 of them. If your analytics shows those categories are all being used, I would keep them. Otherwise, you may wish to consider consolidating some of them, or removing the sub-categories all together and having users click through to the main category page which then offers those sub-categories.

              I can't tell for certain but it seems your main focus is clothing, and those gifts are more of an additional offerings type of thing. If that is the case, those 25 links are taking a lot of PR away from the more important areas of your site, as those links are offered on every page.

              1 Reply Last reply Reply Quote 0
              • afmaury
                afmaury @afmaury last edited by

                Sure - http://bit.ly/mP3PGv

                Not sure about the usual way of sharing links here.

                1 Reply Last reply Reply Quote 0
                • RyanKent
                  RyanKent @afmaury last edited by

                  If you are willing to share a link to your site, we can offer a more specific evaluation. Otherwise we are offering vague generalities which may or may not apply to your situation.

                  1 Reply Last reply Reply Quote 1
                  • afmaury
                    afmaury @Sebes last edited by

                    Thanks for the replies. No social media widget - just 1 link to our page on a couple of sites.

                    Most of the links are for the category and sub-category navigation. There are some footer links that could be combined and some tag cloud links that should just be removed.

                    I am thinking about whether all the sub-category navigation should be removed. The menus could just contain the main categories. Once those are clicked on, the sub-categories on listed anyway.

                    RyanKent afmaury 6 Replies Last reply Reply Quote 0
                    • Sebes
                      Sebes last edited by

                      Adding to Ryans post:
                      The amount of links is one thing to consider, but also consider the depth of your site, that is: how many clicks does it take to reach any given page. Use a crawler like Xenus link sleuth and crawl your site. You should look into anything over 4 or 5, depending on the amount of pages.

                      For an ecommerce site i wouldn't worry about the 100 links per page warning, but 200 visible links are too much. Best thing to do is too look at every object of a page (links, images, buttons, badeges etc.) and ask yourself whether it is really necessary or dead weight. Reduce as much as possible.

                      Nearly forgot to ask you: are you using some sort of social media widget? These little buggers sometimes contain links to tons of sites, thus increasing link count. There used to be an addon for firefox called link grab! which printed out a list of all links on a page.

                      afmaury 1 Reply Last reply Reply Quote 1
                      • RyanKent
                        RyanKent last edited by

                        How important is the "too many on page links" factor to SEO?

                        The "too many links" warning is set to alert you on any page with over 100 links. The importance of this warning depends on your site and SEO goals.

                        There are two general guidelines I would suggest for evaluating your site:

                        1. Review your site's analytics reports to determine which links are not used. If users are not using the links, you should highly consider removing the link, or at least making some change to the link which would help users find it. Maybe you increase the font size, change the color or move the location.

                        2. Understand links control the flow of PR throughout your site. You want to use links to help direct visitors to pages which are more useful for users, or perhaps more profitable for you. You do not want necessarily want to provide a link to every area of your site on each page. The links should be helpful and relevant.

                        Let's say you have a used car site. You do not want to provide a link to every conceivable category possibility from your home page. If you did you would have hundreds of categories representing every manufacturer, every make, every model, every year, every vehicle type (SUV, pickup truck, economy car, sports car, etc.). It's far too much.

                        Determine a logical breakdown and keep your links to a minimum. You want to make things easy for users. Putting 200+ links on a page makes it very difficult for users to find what they really want.

                        One method of reducing links is to not offer all the sub-categories, especially when they drop down to 3rd and 4th tier choices. Another method of reducing links is to combine pages. Perhaps you offer links to "About Us", "Contact Us", "Privacy Policy", etc. You could consider combining several pages into one and thereby reducing your links.

                        1 Reply Last reply Reply Quote 3
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • WebMarkets

                          Unsolved Is Moz Able to Track Internal Links Per Page?

                          internal linking

                          I am trying to track internal links and identify orphan pages. What is the best way to do this?

                          Moz Pro | | WebMarkets
                          0
                        • Coot

                          Source page showsI have 2 h1 tags on my page. I can only find one.

                          When I grade my page it says I have more than one h1 tag. I view the source page and it shows there are two h1 headings with the same wording. If I delete the one h1 heading I can find, the page source shows I have deleted both of them. I don't know how to get to the other heading to delete it. And I'm off page one of google! Can anybody help? Clay Stephens

                          Moz Pro | | Coot
                          0
                        • MrFrisbee

                          Automatically Check List of Sites For Links To Specific Domain

                          Hi all, Can anyone recommend a tool that will allow me to put in a list of about 200 domains that are then checked for a link back to a specific domain? I know I can do various link searches and use Google site: command on a site by site basis, but it would be much quicker if there was a tool that could take the list of domains I am expecting a link  on and then find if that link exists and if so on what page etc. Hope this makes sense  otherwise I have to spend a day doing it by hand - not fun! Thanks,
                          charles.

                          Moz Pro | | MrFrisbee
                          0
                        • Dan-Lawrence

                          How long for authority to transfer form an old page to a new page via a 301 redirect? (& Moz PA score update?)

                          Hi How long aproximately does G take to pass authority via a 301 from an old page to its new replacement page ? Does Moz Page Authority reflect this in its score once G has passed it ? All Best
                          Dan

                          Moz Pro | | Dan-Lawrence
                          3
                        • MozAddict

                          Can increasing website pages decrease domain authority?

                          Hello Mozzers! Say there is a website with 100 pages and a domain authority of 25. If the number of pages on this website increases to 10,000 can that decrease its domain authority or affect it in any way?

                          Moz Pro | | MozAddict
                          0
                        • Issuer_Direct

                          How to track data from old site and new site with the same URL?

                          We are launching a new site within the next 48 hours.  We have already purchased the 30 day trial and we will continue to use this tool once the new site is launched. Just looking for some tips and/or best practices so we can compare the old data vs. the new data moving forward....thank you in advance for your response(s). PB3

                          Moz Pro | | Issuer_Direct
                          0
                        • SkinLaboratory

                          How do you check the outbound links of a site?

                          There are great tools like http://www.opensiteexplorer.org that will tell you all about the inbound links.  What about the more basic and easier question:  What outgoing links does this site have?

                          Moz Pro | | SkinLaboratory
                          2
                        • YNWA

                          How can a site have a backlink from Barclays website?

                          Hi, I have entered a competitiors website www.my-wardrobe.com into Open Site to see who they get links from and to my surprise they have a load from Barclays Business Banking. When I visit the page I can not see the links. But if I search the pages source code for my-wardrobe, there I have it, a link to my-wardrobe.com. How have they done this? Surely Barclays haven't sold them it? And more so, why are they receiving link juice when you cant even see the link on the Barclays page in question - http://www.barclays.co.uk/BusinessBanking/P1242557952664 Thanks | |
                          |   | <a <span="">href</a><a <span="">="</a>http://www.my-wardrobe.com" class="popup" title="Link opens in a new window" rel='' onmousedown="dcsMultiTrack('DCS.dcsuri','BusinessBankingfromBarclays/Footer/wwwmywardrobecom', 'WT.ti', '','WT.dl','1');"> |
                          |   | www.my-wardrobe.com |
                          |   |
                          |
                          |   | |

                          Moz Pro | | YNWA
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.