A 422 is an unprocessable error, which I think will have as much impact as a 404  (page not found error).

You could make pages non indexable once a vehicle has been removed from the inventory. This shouldn't impact you SEO efforts.

Hi Jonathan,

This is difficult....You have to balance the benefits for the visitors and the search engines.

Although, having relevant domain names still works for gaining good rankings it is not as powerful as it once was. It may eventually not be part of Google's algorithm at all with future updates.

Due to that fact alone I would go with the short name and concentrate on targeting Vancouver web design on-page and with links. I think this would help to future-proof your website and would be more user friendly.

On a side note - I would avoid hyphenated domain names as it is widely believed that Google uses this as a spam indicator.

I hope this helps!

Hi Ken,

That really depends on the website and how often it is updated. If it is a site that is updated often, Google increases that rate at which it crawls your website.

The easiest thing to do, presuming you have a webmaster tools account set up for the website, is to submit the site to Google's index.

To do this, go to webmaster tools:

1. In the left hand menu select 'Diagnostics'
2. Then click on 'fetch as googlebot'
3. Click 'Fetch' toward the top of the screen (This will fetch your homepage)
4. After a few seconds the fetch status column will change to 'Success'
5. Next to this column you will have the option to 'Submit to index'
6. You will then have the choice of either submitting this URL or this URL and all linked pages
7. Select the latter and click submit

This should speed up your indexing!

Hope this helps.

Elias

You could create a nice badge for each retail website "Certified retailer of [...]".

The idea of having a page on your website with multiple types of badges would also be good, as the sites will be different so may need a different size/orientation of badge.By providing the code you also control the link text and the link destination to some extent.

The decision of whether to choose letter/email will really depend on the industry. I'd guess that if you're targeting the tech industry, they'd prefer an email...

I'm working on something similar at the moment - it's tricky! Good luck.

Hi Alan,

Nice to see a counter argument - it helps to understand the other side!

Agreed that press releases work in terms of getting your name out there and perhaps they do get you in contact with bloggers etc but there are other ways of doing this, which in my opinion are better. I'm not saying I'm correct, this is all just from experience.

In respect of Mathew's question....

Do Press Releases sites still worth to engage in terms of link building and domain authority building? I heard they don't deliver link authority anymore?

No. The links you get from press releases are usually poor quality and you rely on the fact that you will get many in order to see any benefit. This is not a sustainable link acquisition method and you can make far better use of your time, money and effort than press releases.

Press releases have their role to play in digital marketing but not as a link building tool.

Thanks,

Elias

Hi KJr,

Thanks for the response, the sites the press release is being published on are not PR sites, but sites relevant to the industry in question - they are follow links, not nofollow links.

As long as your reasons for doing such redirects are legitimate then there is no problem. It is perfectly natural for pages to move, particularly on an eCommerce site and all you are doing is aiding Google with finding where it has moved to. Not only that, but you are also carrying forward some of the link benefit to the old page (not all).

If you're concerned about the type of page you are redirecting to then ask yourself what a user's reaction would be to landing on that page. I'd say that if it isn't natural to redirect an old page to a new product page then redirect it to its parent page or your website's homepage.

I hope this helps.

Elias