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It's always, but after 2018 - page load speed is important for SEO because it is one of the key determining factors for Google's algorithm.

Slow sites turn visitors away. Bounce rate can increase as well and fast sites provide good user experiences for your visitors, and Google will rank those sites higher than slow-loading ones.

Make sure your website open within 1 to 5 secs. More than 5 secs can hurt site performance. I would like to suggest you to use Google web development tool to check and analysis your website. Let me know if you have question

@inhouseninja hello, I would like to inform you that Google has been working silently over quality content algorithm for months. They have mentioned already what types of content count as quality content in their guidelines. In 2022, if you are not doing the following that can hurt overall website traffic damage

1st Is your content written by a subject matter expert?
2nd Is your content telling or giving information about the target niche or not?
3rd Are you updating old content frequently or not?
4th Is your content provide credit or value to audience or not?
5th is your content target with full of keyword?

There are many certain things now. Google content update is like Panda update. Let me know if you have questions

Thanks
Amrit