Welcome to the Q&A Forum

Hi Chris!

Thanks for taking the time to respond to my question. I'm really glad you brought up EAT, because you're right. We like to regularly blog to show EAT and to nurture relationships with customers and prospects. We just don't take the time to optimize our blogs for SEO. I wasn't sure if that was a worth-while venture as our primary goal is to be discovered by locals looking for our services.

I really like your suggestion of creating web pages that demonstrate EAT. Yes! Those pages are also a great opportunity to use local keywords and to showcase our brand.

Thank you for taking the time to respond to my question!

Hello Friends!

I work at a small, local company. We definitely want to rank high for local search , so we see the value of having a local SEO strategy.

But does it make sense for us to also invest in a traditional SEO strategy?

My understanding is that a traditional SEO strategy is focused on improving your site's visibility on a national or international scale. Does this make sense for my company if only local customers convert?

If we had unlimited time and resources, I'd be all for a traditional SEO strategy. I understand that the more traffic, backlinks, etc. my site generates from producing relevant content, the higher my ranking.

But my company has to be very strategic about where we spend our time since our resources are limited.

So...How much can or does a traditional SEO strategy impact local search results?

I'd hate to spend the time writing a beautiful SEO-optimized blog on dog grooming, for example, if that effort won't impact my SERP ranking when someone in my area searches  for "dog grooming near me."

I'd love to hear your thoughts!