@sarahwalsh said in On-page SEO:

You're right, there's a sweet spot for keyword density and you don't want to overdo it. Here's how to use your main keyword in content marketing for SEO:

• Naturally: Focus on creating informative and engaging content that provides value to your readers. The keyword should fit naturally within your writing, not be forced in.
• Strategically: Aim to include your main keyword and related terms throughout your content, but avoid keyword stuffing. A good rule of thumb is to target a keyword density of 1-2%. This means the keyword (or variations of it) should appear 1-2 times for every 100 words.
• Prominently: Include your main keyword in your title tag, meta description, headings (H1, H2, etc.), and throughout the body text, but strategically as mentioned earlier.

Here's what you can do for your scenario of ranking higher for "SEO agency in India":

• Content Strategy: Create blog posts that target relevant long-tail keywords related to SEO services in India. For example, "best SEO practices for Indian businesses" or "how to choose an SEO agency in India."

• Content Optimization: As you write these blog posts, include "SEO agencies India" and related keywords naturally throughout the content, following the 1-2% density guideline.

By focusing on valuable content and strategic keyword use, you can attract organic traffic and improve your ranking for "SEO agency in India" without keyword stuffing.